Manager Health Insurance
Resume:
Brendan’s Resume
Brendan’s Resume
BRENDAN BURNS
**** ******** ** – Oakton, VA 22124Phone: 512-***-**** – **************@***.***
EXECUTIVE PROFILE
I m an advocacy professional with nearly a decade of experience in building online and offline movements at the local, state, national and international levels.
AREAS OF EXPERTISE
Grassroots/Online Advocacy – Social/New Media
Community Relations – Campaign and Event Planning – Media Relations
Political Strategy – Strategic Communication – Strategic Partnerships
PROFESSIONAL EXPERIENCE
Blue Cross Blue Shield Association -Washington DC – 2011-Present
Trade Association representing the largest health insurance company in the US.
Grassroots Manager, Advocacy
Oversaw the digital public affairs strategy for the organization. Strategically planned the grassroots response for the Supreme Court’s ruling on the Affordable Care Act.Managed several coalition campaigns pertaining to various health insurance issues like Medigap or State Healthcare Exchanges.Oversaw the re-design of our main advocacy website, BlueAdvocacy.Designed an employee grassroots program called Blue Ambassador s.
Alzheimer s Association - Washington DC – 2009-2011
Largest Alzheimer s disease organization in the world.
Associate Director, Advocacy
Oversaw the digital public affairs strategy for the organization. Led the largest grassroots recruitment efforts in the organization s history, resulting in more than doubling the size of their advocacy list in one year. Serve as a consultant type of role for the 75 chapters around the country, teaching them how to do online advocacy and encouraging best practices. Spearheaded the organization s grassroots mobilization in support of the National Alzheimer s Project Act, which was signed into law in January 2011. This is the largest piece of Alzheimer s legislation to ever pass Congress. Serve as the new media director for the related organizations, the Alzheimer s Impact Movement (501c4) and AIM PAC. This includes managing (and developing) the website, and all of their social media properties. Managed a CRM selection process and am leading the transition from Blackbaud to Convio. Lead all cross divisional efforts to incorporate advocacy into every facet of the organization. Designed and implemented new email designs and strategies across the organization, resulting in cleaner, more effective communications and increased response rates.
Lance Armstrong Foundation - Austin, TX – 2007-2009
One of the premier cancer organizations in the world, founded by professional cyclist and cancer survivor, Lance Armstrong.
Grassroots Advocacy Manager
Responsible for strategic direction/management of international grassroots efforts and political action in support of LAF to engage public support and increase funding for cancer issues. Managed LAF s worldwide online advocacy program, writing all action alerts, coordinating campaigns with social media platforms, negotiating with vendors. Helped lead the development and launch of program in four languages. In the first two months more than 330K actions were taken and 200K new people signed upEstablished 500+ community-based grassroots programs with 100,000+ cancer advocates worldwide. Expanded U.S. operations to reach global audiences leading up to the 09 World Summit on Cancer taking place at the conclusion of the Tour of Ireland in 09. Trained 2000+ advocates in 2007/2008. Helped pioneer the LAF s social media program, which now has grown to one of the most successful programs in the non-profit industry. Also started Lance s involvement in social media, including setting up his twitter account which now has more than 3 million followers. Managed multi-million dollar budget, supervising numerous staff, interns, volunteers and consultants assisting LAF. Managed dozens of Lance Armstrong s public appearances, including planning and on-site coordination of schedules, logistics and communications. Example coordinated LAF arrangements for week-long Register s Annual Great Bike Ride across Iowa (RAGBRAI). This one event enabled Lance Armstrong to reach 40,000+ participants to motivate people on cancer issues.Led the coalition s grassroots efforts for Smoke-Free Texas. This included spearheading an online petition drive that gathered almost 10K signatures in 48 hours. Directed grassroots efforts to persuade voters to approve Proposition 15 campaign in Texas in fall 07, resulting in overwhelming victory – 67%. Measure will provide 3 billion dollars for cancer research. Organized arrangements for bus tour across Texas reaching 5,000 people, resulting in 100+ media hits. Conceptualized, developed and managed LIVESTRONGDay on 5/13/08 which raised almost a million dollars:
Initiated more than 640 events in all 50 states, 6 continents and more than 15 countries. Managed the deployment of all 60 LAF staff members to participate in different events around the country.Planned a national fly-around tour with Lance to NYC, Columbus, Denver and Las Vegas in one day with 6 different events.Assisted planning LIVESTRONG Presidential Cancer Forum in Iowa (8/07). Clinton, Edwards, Huckabee, Kucinich, Brownback and Richardson participated. Moderated by Chris Mathews, MSNBC.
American Heart Association - Denver, CO – 2004-2007
National organization dedicated to fighting heart disease and stroke.
Senior Director of Grassroots Advocacy, Pacific/Mountain Region
Responsible for direction of grassroots advocacy program for Alaska, Arizona, Colorado, Hawaii, Idaho, Montana, New Mexico, Oregon, Washington and Wyoming. Responsible for management/oversight of grassroots operations/personnel for ten states, including $50,000 budget, strategic plans, performance objectives. Developed strategies that helped ensure passage of Proposition 201, defeating Proposition 206 in Arizona. RJ Reynolds outspent our campaign by 10-1.Coordinated legislative strategy with the national AHA office in Washington D.C surrounding federal issues. This included federal lobby days for AHA volunteers.
Grassroots Advocacy Manager
Responsible for grassroots campaign management for six southwestern states – Arizona, Colorado, Idaho, Montana, New Mexico and Wyoming. Planned Lobby Days for five states organized all aspects of events for legislators and constituents, including logistics, printed materials, luncheon topics, planning speakers, soliciting attendees, coordinating arrangements.Crafted legislative alerts that generated thousands of phone calls, e-mails, faxes and letters to legislators in five states. Coordinated media advocacy responsibilities, including letters to the editor, editorials and newslettersServed as a director for Smoke Free Denver, a city-wide ordinance to eliminate smoking in the workplace. Developed relationships with community organizations and individuals to form advocacy partnerships.Assisted in successful statewide adoption of Amendment 35 by Colorado voters by participating in coalition with community partners to gain public support.Lobbied legislators in several states about issues ranging from the excise tax rate on smokeless tobacco to smoke-free workplaces.
EDUCATION
Colorado State University
Major in Political Science, Minor in Communications
Colorado State University
Certificate of Political Knowledge
AWARDS
Bronze Pollie Award (Overall Campaigns Phone/Field), American Association of Political Consultants (2012)For Tele-Town Hall about the National Alzheimer s Project Act, included recording from President Obama.
Bronze Pollie Award (Internet/Public Affairs/Website/Nationwide), American Association of Political Consultants (2012)For the website, www.alz.org/napa.
Webby Honoree, The International Academy of Digital Arts and Sciences (2012)For the website, www.alz.org/napa.
Communicator Award of Distinction in the Advocacy Website Category, The International Academy of Visual Arts (2012)For the website, www.alz.org/napa.
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