Management Sales

Location:

Hermosa Beach, CA

Posted:

November 14, 2012

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Resume:

Profile & BiographyResume & Education

Resume & Education

Matthew Robert Knapp ****@************.*** 408-***-****

Manager of Online Marketing & Domain Administrator

March 2007 – Current

El Segundo, CaliforniaGrew Automotive SEM traffic 45%, leads by 366%, revenue by 225% while keeping a 100% ROI from Jan-Aug 2012.2012 growth stemmed from focus within make/model CRO, new landing page, KW structure, targeting and management.Responsible for /Display/Content/Mobile/Retargeting/Facebook campaigns across 3 different verticals (primarily automotive), up to 13 websites, 110,000+ active keywords, up to 1.5 million+ total account keywords and over $1 million in annual spend.Utilized run rate and forecast analyses to meet specific monthly traffic, ROI and budget targets across 5 different business products.All traffic managed at the keyword level with unique destination URLs for granular conversion tracking and evaluating ROI.Grew the CarsDirect Fan Page “Like” count 374% (and counting), increased total daily reach by 32,441% and daily viral reach by 3,263% in just 2 weeks via targeted Facebook Ads.Excelled at testing ad copy, account structures, geo-targeting, ad scheduling, advanced match types, ad extensions, ACE testing and bidding options in Google, Google Analytics, search funnel reporting and analysis, content advertising (keyword, site, audience, network, device, demographic, and geographic targeting methods), mobile search and display, remarketing and retargeting, landing page creation and testing (A/B and multivariate), keyword mining and sourcing new revenue opportunities.Exceeded our principal goal in 2010 by 22% for aggressively increasing SEM traffic to CarsDirect.Managed the Internet Brands domain portfolio of 20,000+ and coordinated with Legal on all 130+ acquisitions.Saved over $100,000 by consolidating all domains and brokering deals on pricing, renewals, transfers and private registration.Administered the Cease & Desist process to protect the TM of our 100+ main web properties within PPC, website copy and domain ownership infringements.Advertiser Experience, MSN AdCenter, Facebook, YSM!, Mobile Advertising, Paid Inclusion, Advertise.com, AdKnowledge, AdMarketplace, AOL, interCLICK, RocketFuel, AdOn Network, Quigo, 7Search.com, Shopping.com, Looksmart, ASK.com

Additional Skills

Google Analytics and AdSense, Multiple Domain Registries, Search Engine Optimization, Landing Page Design / Wireframes, Multivariate and A/B Testing, Social Media (Facebook Fan Pages and Twitter), JIRA, WordPress, Wordstream, SearchForce, HTML, Basic PHP, Microsoft Word, Access, PowerPoint, Excel, Various Adobe and Photoshop Products, Macromedia Dreamweaver, Various FTP Clients, Mac and PC Operating SystemsDomain Experience

Transferred thousands of domains from different registrars as well as account changes between registrars. Also have experience with uncommon gTLD and ccTLD’s such as .ws, .mx, .us, .bz, .be, .tv, .in, .it (etc..) which often require different procedures.

GoDaddy, Network Solutions, eNom, Dotster, 1&1, Bulk Register, Tucows, Verisign, 007 Names, Gkg, Name Bargain, WorldWideDNS, Nominet, AIT Domains, Register.com, Domain Discover, Melbourne IT, IYD, Domain Monger, Online Brands/Critical Media, Wild West Domains, Creative Media, Power Your Name, Buy Domains, Joker, Domains Priced Right, 000Domains, Thunder Domains, EuroDNS, Domains by Proxy, NameCheap, Fasthosts, 123-reg.co.uk, Max.md, Moniker, WebComIndia and more…

TBWA\Chiat\Day

Infiniti Account Management

September 2006 – December 2006

Los Angeles, CaliforniaCreated and updated bi-weekly newsletters detailing the campaign and media spots for clients.Aided in the execution of the special dealer events for the Infiniti G35 launch.Created a database to track and record competitors print and online campaigns.

YSM & Local Search

August 2005 – May 2006

Pasadena, Glendale & Burbank, CaliforniaDeveloped a proactive service program for advertisers benefiting monthly product subscription, revenue and account growth. This originated after shadowing the sales team and realizing an opportunity on how to reduce attrition and scale both new and current accounts.Reviewed and updated the 2005 YSM! Online Marketing Plan collateral with our new budgets and initiatives.Produced a Local Search based and competitive landscape project and presented to Management. The project detailed Yahoo s current Local product and noted that maps and mobile would be a key factor.Accomplished multiple projects under different personalities by working within Direct / Inside Sales, Sales Operations, Account Management and the Online Marketing team.Gained competency using Search Optimizer (Yahoo’s campaign management tool) for managing client accounts.Coordinated weekly calls and meetings with different teams at the Pasadena, Glendale and Burbank offices.

College Education

Marketing Emphasis Bachelor of Business Administration

Graduated 2006

Los Angeles, California

Various Marketing and Communication Specific Classes, Business to Business, International Business, Business Law, Entrepreneurship, Human Resource Management, Business Ethics, Interpersonal Communication, Public Speaking, Supply Chain Management, Information Systems Quality Management, Accounting, Finance

Philanthropy & Charity Events

Member of Bellarmine’s Golfers For Others

The Golfers for Others Foundation is a philanthropic organization created by Alumni benefiting Bellarmine’s Financial Aid Program.In partnership with the Northern California Golf Association, the foundation provides its members with a yearly NCGA membership and a way for current students, parents, faculty, friends and alumni to enhance their Men for Others experience.

MDA ALS Stride & Ride Organizer

Raised awareness for the neuromuscular disease known as ALS (Lou Gehrig’s Disease).Aided in the creation and organization of the for the event.Helped raise $53,065 from the event which more than tripled the $16,000 raised the prior year.Created a website to help gather donations and provide details about our team and promote the event.

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