Marketing Manager

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Work Experience

Aug 2008-Present Oak Park, IL Rental Housing Counselor & Oak Park Apartment Guide

To learn more about a beautiful place to live in the Oak Park community, e-mail me here.

Promote meaningful and lasting racial diversity in the Oak Park community, providing in-depth information about local apartments and escorting clients to apartments that contribute to racial integration strategies; serve as an ambassador for organization and Oak Park; design, develop and maintain content for website and social media; solicit feedback from clients, advertisers, supporters and board members; synthesize testimonials and core messages into effective marketing materials; assist with client intake as needed; interact with clients, building owners/managers, community members, board members, volunteers, and advertisers; work with teams to develop special events and projects; coordinate with leadership staff to ensure deadlines and goals are fulfilled within budget constraints; update and maintain documents and information for brand/quality consistency; contribute innovative marketing and fundraising strategies to help organization grow; conceptualize messages and strategies to reach various target audiences; provide editorial insight and proof-reading/typo prevention; produce reports as neededconceptualized and created inaugural issue of The Oak Parker magazine and all accompanying marketing materials (grossed $30,000 in advertisement sales) including a marketing plan, media kit, website, content, and social mediadeveloped, managed, and delegated social media strategy and implementation (initiated The Oak Parker Facebook fan page, which grew to 73 fans in 6 months) redesigned, launched and maintained apartment rental website (50,000 hits per year)designed and coordinated printing of (3) brochures for different audiences within budget and deadlinescoordinated largest annual benefit event in five years, with 200 guests in attendance

Mar 2009-Present Oak Park, IL Rental Manager

To learn more about renting space at Unity Temple, e-mail me here.

Prepare marketing materials to appropriately present facilities to potential customers; meet with potential clients; schedule event bookings using online calendar, working with Business Manager to discuss scheduling priorities/potential conflicts; obtain contracts and ensure timely payment of all fees; ensure that contract requirements are met; act as event host for rental events by being present for the event or supervise appropriate coverage; conduct competitive analysis to determine pricing strategy

Jul 2006-Mar 2011 Freelance Editor & Independent Marketing Consultant

Services included website creation and content management, social network management, proofreading and editing, writing, brand harmony, graphic design, and other marketing services

May 2009-Mar 2011 Oak Park, IL Executive Assistant

Schedule and coordinate meetings and special events for President/CEO; assist with city-wide Vistage conference; attend Vistage meetings; organize administrative materials; maintain websites

Aug 2006-Aug 2008 Colorado “I Have a Dream”® Foundation Denver, CO AmeriCorps*VISTA

Ensured organization sustainability; conceptualized, developed and maintained marketing and public relations collateral; created and assembled recruitment materials; scheduled, planned and coordinated fundraising/special events; actively sought funding and donations through grant writing and solicitation; educated community through networking, collaboration and recruitment activities; co-facilitated after-school programs; researched educational and socioeconomic issues

conceptualized and created all marketing materials for 20th Anniversary Gala (grossed 400,000)

secured funding and in-kind donations from fifteen different organizations (valued over $30,000)

redesigned, launched and maintained website, social networks, and volunteer recruitment websites

communicated with more than 80 potential volunteers via e-mail and phone

Jul 2003-Aug 2006; Aug 2008-Jan 2010 Oak Park, IL Assistant Rental Supervisor, Marketing Assistant

Performed marketing, public relations, office management tasks including: creating a marketing plan, initiating and completing a competitive analysis, composing/submitting press releases, establishing outcomes assessment and other evaluation material, producing a variety of print and electronic marketing materials, and providing budget and accounting support in conjunction with the Park District of Oak Park; scheduled and coordinated special events; researched marketing opportunities; maintained ongoing communication with potential clients, staff, vendors and other partners; managed and organized office; trained staff

Jun 2007-Aug 2008 Aurora, CO Event Staff/Supervisor

Supervised inflatable and recreational equipment staff; facilitated engaging games and relays for all ages; painted airbrush tattoos; managed set-up and tear-down; performed as a princess personality at birthday parties and special events

Aug 2002-May 2006 Drake University Des Moines, IA Student Manager

Managed student union facility and residence hall front desk; hired and supervised staff of 40; organized schedules; maintained timecards and payroll information

Aug 2004-April 2006 Drake University Des Moines, IA Resident Assistant

Internships & Assistanceships

Oct 2004-May 2006 Drake University Des Moines, IA Undergraduate Assistant

Demonstrated computer programs; instructed and assisted students; graded assignments and tests

Jun-Aug 2005 Prevention First Chicago, IL Communications Intern

Served as editor, proofreader and research assistant for print and online material; maintained website content

Aug 2004-May 2006 Grubb-Cleland Agency Des Moines, IA P.R. Intern

Distributed promotional materials; recorded demographic information and audience reactions at film screenings

May-Aug 2004 Managing Horizons Oak Park, IL Marketing Intern

Redesigned website; created brochure; organized office; handled administrative tasks

May-Jul 2003 John Galt Solutions Chicago, IL Marketing Intern

Researched prospects, leads and competitors; maintained database; developed inventory process

Jun-Aug 2002 River Oak Arts Oak Park, IL Intern

Edited biannual literary magazine; designed flyers and newsletters

Education

B.A. in Journalism and Mass Communication Graduated: May 2006

GPA: 3.33 Major: Magazine Journalism Minor: Marketing Concentration: Graphic Design

Technology Skills

Proficient: Adobe Acrobat, Adobe InDesign, Microsoft FrontPage, Microsoft Office, Microsoft Publisher, social networking websites, content management systems

Experience: Adobe Illustrator, Adobe Photoshop, Dreamweaver, Flash, WordPress, GiftMaker Pro/Campagne, Microsoft Access, HTML coding

Conferences & Trainings webcast - "Email and Social Media Marketing Engagement Strategies" conferences & training

conference & training Webinar - “Ten Ways to Get More People to Your Website” Webinar - “How to Use Social Media to Attract More Customers”"Let Your Light Shine: Leaders Teaching Leaders" - PresenterNational Association of Campus Activities (NACA) National Convention - DelegateResidence Life Conference - PresenterWomen's Business Development Center Jumpstart Seminar - “Internet Marketing” - Featured Speaker Youth Worker Collective workshop - “Accessing and Navigating Public Resources”

Awards & HonorsDrake University Dean’s ListDrake University Outstanding Social Program of the Year, Homecoming 2004Drake University Presidential ScholarshipDrake University Top Sophomore & Top Junior of the YearNineteenth Century Club Founders’ Memorial ScholarshipPi Beta Phi “Pi” Award (GPA over 3.14)

Extracurricular ActivitiesAnnie E. Casey Foundation magazine - Contributing WriterColorado “I Have a Dream”® Foundation - MentorDrake Magazine - Contributing WriterDrake Student Disabilities Services - VolunteerOak Park and River Forest Children’s Chorus - Board Member, Committee HeadPanhellenic Council - Philanthropy ChairPi Beta Phi - Committee Chair, Greek Programming Council Representative - Resident Assistant, RHA Executive Board - Executive Board, Homecoming Co-Chair, Relays Committee Member

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2008-2013 meridian herman lupu

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