Laurie Lamar *** S. Broadway Suite B, PMB ***
Boulder, CO, USA 80305
******@***********.***
www.laurielamar.com
voice: 303-***-****
fax: 303-***-****
Information Architecture... Interaction Design... User Interface Design
Services
for web sites and web applications
Making complex websites engaging and easy to use, while meeting business goals.
Bridge the gaps among users... IT... marketing... business.
Approach
Use empirical data to formulate and validate user-interface designs.
Prioritize user-experience features according to business needs.
Web applications, intranet portals, external portals, large or complex information-rich
Types of websites
websites, database-driven websites, hybrid marketing and informational websites, websites
with multiple audiences, websites preparing for or using a Content Management System.
Audience matrix: Characteristics, tasks, priorities, usage scenarios.
Deliverables
Metadata, controlled vocabulary, search engine requirements.
Site maps.
Interaction diagrams: Show conditional flow of web applications, similar to a flowchart but from
the user's perspective. Also storyboards that present the flow with page-level detail.
Wireframes: Low-fidelity, graphics-free, rough HTML prototypes that mock up common or
problematic aspects of the website, from the user s point of view.
Usability Studies: Observing how well different users do different tasks on a website.
Creative Brief, User Interface Spec, or Information Architecture Spec.
Visa USA. User Interface Spec and interaction diagrams for a web application that helps call-
Websites with
centers detect and prevent debit card fraud. Convert business requirements into UI functions.
interactive features
IBM Global Services, e-Business Strategy. Custom, proprietary web application with
massive backend XML feeds, enabling classification-based searches of data warehouses.
Design user interface for Search, plus feature for distributed teams to share search results.
Dex Media. Re-organize the intranet for a 14-state phone-directory publisher. Analyze
search logs from multiple repositories; help design and conduct baseline usability testing and
structured stakeholder interviews. Suggest a metadata strategy, and create controlled
vocabularies for tagging in the Content Management System. Design initial faceted browse for
documents. Design a search-engine user interface, including recommendations for relevance
ranking and Best Bets.
Colorado Department of Transportation. Re-organize a very large, "knowledge silo"
website according to user tasks; streamline selected web forms to reduce the number of help-
desk calls; recommend specific techniques for Section 508 accessibility; recommend templates
and coding techniques for a Content Management System.
Knowledge Learning Corporation, parent corporation of over 1000 childcare and
afterschool centers. Organize post-merger, corporate umbrella website encompassing nine
well-known brands (including Children s World) and almost 100 others. Design user interface
for Find a School web application; identify UI-based considerations for combining databases.
The Broadmoor luxury resort. Inform and persuade amenity-sensitive audience without
overwhelming them; work with custom CMS and iHotelier XML-to-Flash Rich Internet
Application for reservations. Initial sitemaps, initial storyboard for online activity planner.
The Cable Center. Vertical-industry library website, including complex search and
browsing, plus a custom Content Management System.
Zulaware. Meta-search engine with a collaborative "community" component and a Java-
driven user interface.
Navigant Biotechnologies. Award-winning website for bi-national startup, including
Mostly static websites
rigorous general-versus-professional audience segmentation and corresponding navigation.
Keyword research for Search Engine Optimization.
IBM Printing Systems. AS/400 Printing web site. A mixture of sales-oriented, reference,
and support information, including substantial cross-selling and up-selling.
IBM Printing Systems. Enabling Products for National Languages intranet site. Increase
developer efficiency by collating and explaining resources for internationalization.
IBM Software Solutions e-business. NCF Architecture Workbook for e-Business
Applications. Position IBM as a credible resource for Java architects.
Hewlett Packard. Object-oriented API intranet site. Decrease support costs and increase
learning speed for complex, mission-critical specs.
Children's World childcare centers. User requirements and content recommendations for
Consulting
eNewsletter; thousands of new subscribers were the result.
Daniels & Associates investment bank. Independent assessment of intranet and
information architecture proposal.
Government agency from a southern state. Heuristic evaluation and strategic, budget-
minded usability recommendations for an existing website.
Boulder Community Network (pro bono). User requirements specs, including
accessibility requirements.
Some of the above projects were completed as a direct freelancer; others were done as a sub-contractor for
an agency. Please contact me for details on my role, the business goals, and the user interface challenges.
User Experience Network (www.uxnet.org), a nonprofit group encouraging collaboration
Honors,
among user-experience-related groups: chosen as co-Local Ambassador for Denver.
publications,
speaking ACM Rocky Mountain CHI: chapter chair. Co-convenor for immersive virtual environments
demo. Convenor for panel discussions on usability ROI, user-experience conference findings.
engagements
UXmatters (www.uxmatters.com), article reviewing the IA Summit 2006 conference.
Society for Technical Communication: talk on Trends and Issues in Information Architecture;
"Keeping Your Skills Current" local panelist; international newsletter article on mailing-list
software; judge in international competition for online communication.
IEEE PCS conference: workshop on information architecture/UI design methodology.
ASIS&T Information Architecture Summits, BBC Content Modeling Workshop, Enabling CMS
Education
Through Metadata and Controlled Vocabularies, ACIA Synonyms and Taxonomies Tutorial,
Nielsen Norman Group e-Commerce Usability Seminar, other conferences and seminars
Graduate class in cognitive psychology; undergraduate work in computer science.
M.S. Technical Writing, Rensselaer Polytechnic Institute.
B.S. Biology, Rhodes College.
HOW, Print, ID, Communication Arts, Adbusters, Slashdot (tech news and culture), Harvard
Professional reading
Business Review, Inf@Vis (information visualization), others.
& affiliations
UPA (usability), ACM SIGCHI (computer-human interaction), Information Architecture
Institute, ASIS&T SIGIA (information architecture), AIGA (experience design), others.
Studied French, German, Spanish, Italian, Russian, and several programming languages.
Footnotes
January 2006