Marketing Manager

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Posted - 9/10/2012Head Of Marketing

Marketing Strategies, Consumer Marketing, Segmentation, Product Management, Customer Experience, Value Propositions, Loyalty & Retention, Branding & Advertising Description

Marketing professional, 14 years of experience in telecoms and enhancing voice & data revenues and developing unique propositions. Has exceptional communication ability along with a strong leadership capability to lead cross functional teams

Details:

Ghandi Eideh Personal Details

Telephone +1-604-***-****

Email ******@*****.***

Nationality Jordanian & holds a Canadian permanent resident visa

Home Base Vancouver, Canada (currently working in Saudi Arabia)

Languages Arabic (native), English (fluent), French (conversational)

Interests Scuba Diving (PADI licensed diver), Soccer (played for Jordan s national youth team), Basketball &

Squash, organizing charity events

Profile

A highly experienced & senior marketing professional who is currently VP Consumer Propositions for Mobily in Saudi Arabia and has previously held commercial roles with Batelco Jordan and a marketing position with Zain.

Can strategically enhance voice and data service portfolios and has a proven track-record of success in developing products & services, maximizing revenues and margins through product marketing and proposition innovation. This expertise is supported by exceptional organizational, communication and presentational ability along with a strong leadership capability and the confidence to negotiate and persuade at the highest level.

Specific skills and experience encompass marketing strategy, brand management & positioning, customer experience & relationship management, product life cycle management, market segmentation, advertising, business development and the development of value propositions. Education & Training

Executive Education, Queen's Leadership Program, Queens University, Canada; 2011

Executive Education, Strategic Marketing Management, Harvard Business School, USA; 2010

Bachelor of Arts in Business Administration. Hashemite University, Jordan; 1999

Marketing 3.0 with Philip Kotler; 2010

Leadership Program with Steven Covey; 2009

Brand Sense with Martin Lindstorm; 2006

Selected Career Achievements

At Mobily, increased postpaid market share by 7% and successfully launched the new micro-segmentation strategy which led to an increase in market share to 67% of the KSA Asian segment.

At Umniah, introduced the first customized postpaid bundles in the Jordanian market. Also introduced the first youth proposition in Jordan.

At Zain, launched the first loyalty program by Telecom operators in Jordan.

Work Experience

Mobily, Saudi Arabia 2005 to date

Vice President, Consumer Propositions, 2009-2012

Marketing Director, 2007-2009

Marketing Manager, 2005-2007

Plays a key leadership role in the formulation and implementation of the Consumer Unit strategy and plans.

Leads the Consumer Propositions Marketing function, providing leadership, encouraging teamwork and facilitating related professional work processes in order to achieve high performance standards and staff pride in performance and contribution.

Monitors and reports the performance of different sectors through standard on-budget tracking & daily follow-up on revenues to ensure targets are met and takes the appropriate corrective action.

Prepares, develops, monitors and implements consumer strategies and plans for consumer sector mobility, IPTV, voice, broadband and multi-play so that opportunities are capitalized upon and any necessary corrective action is taken.

Directs, oversees, and manages the effective development of consumer products, services, solutions, promotions and value propositions including fixed data & voice, mobile data & voice, hosting & managed services, and hardware development along with the development of the associated pricing schemes and plans.

Manages the development of business partnerships echo system to complement existing Mobily capabilities and to develop a complex integrated solution design. The process involves assigning managers to survey, evaluate, qualify, negotiate, and finalize contractual agreements with strategic business partners.

Owns the functional financial budgets and budgetary controls.

Tracks the churn rate, analysis of its drivers and institution of appropriate measures where possible. Manages and oversee programs for optimizing existing base revenue, customer behaviour analysis, initiatives for service diversification to ensure the target revenue is realized in a maturing market.

Ensures the effective achievement of functional objectives by setting departmental and individual objectives, managing performance, developing and motivating staff, provision of formal and informal feedback and appraisal in order to maximize subordinate and departmental performance.

Champions and directs the departmental manpower planning, recruitment, development and enhancement of staff capabilities; implementing relevant HR practices to engender a high level of employee engagement in a motivated work environment.

Batelco-Umniah, Jordan 2005

Assistant Manager, Residential Segment

Played a key role as part of the pre-launch management team.

Developed new marketing strategies, roadmaps and initiatives and allocated the budget and development of the return on investment and key product indicators.

Leveraged extensive market knowledge to build, secure alignment, and execute an integrated market strategy (including multiple programs - cross portfolio, cross channel, cross function).

Analyzed the competitive landscape to quantify the threat of competitive developments and identified appropriate responses.

Led the acquisition, churn, revenues and branding for the consumer market.

Also led a micro segmentation strategy through launching customized Value Propositions targeting untapped and low penetrated markets.

Handled go-to-market strategies for all consumer and niche market products from conceptualizing phase through research, setting branding & positioning strategies, development phase till commercial launch and post launch evaluation.

Managed loyalty & retention programs and activities (pro-active & re-active) and branding and communication strategies for consumer products & services.

Set pricing strategies for residential market products.

Created new revenue boosting activities and (ATL/BTL) campaigns.

Zain Group, Jordan 1999 to 2005

Senior Marketing Officer, Postpaid Products

Analyzed and restructured post-paid products in the market by launching new tariffs targeting behaviour segments.

Developed innovative promotions and campaigns to gain market share and increase revenues.

Managed products lifecycles of existing portfolio of post-paid products.

Managed customer experience policies & procedures across all customer life cycle phases.

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