Project Manager Account Executive
Resume:
ZAIDA SOF A GRANADOS
so that's interactive! >>>resume: just following protocolwork: accounts and projectsabout me? I like to observe. Photo collection. >>>yes, that's me.s, soy yo
All Images Zaida Sof a Granados 2008-2009
Contact:
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PROFILE
Mass communications and advertising expert, with strong understanding of marketing practices to increase brand equity. Strong knowledge of strategic and tactical methodologies, from research analysis, and core campaign development, to tailoring of media properties. Highly versed in interactive marketing, and fluent with terminologies and technologies. Enthusiastic about learning new functions and keeping up with new marketing trends. Inquisitive and determined problem-solver who thrives in a challenging environment. Highly organized, detail-oriented, and proficient in prioritizing and delegating tasks. Trilingual in English, Spanish and Portuguese.
EXPERIENCE
Zubi Advertising
Account Executive January 2010 - Present
Manage strategic and tactical efforts with client - American Airlines - on all US Hispanic-related communications. Establish marketing goals in order to disseminate objectives to internal teams for content development and planning. Solely responsible for digital account components, from client marketing objectives, internal creative development, to coordination of online media planning and placement. Support Senior Account Executive and Managing Supervisor with account budget and estimates maintenance, internal and external coordination with account teams and vendors, above-the-line/below-the-line tactical coordination, and liaison with client sales office.
Nobox Marketing Group
Project Manager August 2008 - June 2009
Managed agency's daily activities, ensuring timely progress of projects for clients: Copa Airlines, Toyota de Puerto Rico (Lexus, Toyota, Scion), Mozilla, Lexus Espa ol. Accountable for fixed projects, such as media campaigns, email and microsite development, while assisting Director in complex projects, simultaneously. Lead planning and composing web-based project plans, following project management methodologies. Identified design requirements and functional/technical documentation to conduct interpersonal teams and external vendors.
Account Executive February 2007 - April 2008
Responsible for client service and project management of Lexus Espa ol website and marketing strategies for new projects. Worked closely with cross-functional teams to identify objectives and establish strategies for achieving project goals. Maintained budget, analyzed and constructed timelines, and developed milestones for each project. Gathered and prepared website analytics forecasts and reports.
Production and Media Assistant February 2006 - February 2007
Established an effective workflow between the production team, Team Leaders, and Account Executives. Independently managed internal and external teams with production progress. Assisted Account Executives with client follow-up and pitched creative designs. Responsible for media production planning and trafficking with vendors.
Accentmarketing
Media Coordinator January 2005 - December 2005
Maintained liaison with accounting department and media sales representatives. Assisted Media Buyers with formatting and entering quarterly media buys. Processed monthly media invoices, entered quarterly media buys and matched reports accordingly.
EDUCATION
Florida International University August 2002 - December 2004
B.S. in Mass Communications, Minor in Visual Arts
Member of The Association for Women in Communications
Miami Dade Community College August 1999 - June 2002
Associate in Arts
Florida Bright Futures Scholarship recipient, and Honors College student
SKILLS
Highly versed with information systems and cloud computing under MS Windows and Mac OS platforms, for the purpose of research and data gathering, content management and presentation, and departmental assignments, utilizing licensed and open-source softwares/applications, such as: MS Office Suite (Word, Excel, Outlook, PowerPoint), Web Browsers (Safari, IE, Firefox), Project Management (MS Project, Basecamp, JIRA), Content Management (TeamSite, Indexhibit, WordPress, Drupal), Search and Metrics (Google AdWords, Google Analytics, Atlas Solutions).
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