Marketing Sales
Resume:
CMO Visual Resume Presentation Transcript
Visual Curriculum Vitae of CASEYCAREY
respectfully submitted
CMO/VP of Marketing Position
I passionately believe in a simple, yet
COMPELLING IDEA...
the sole purpose of marketing is to increase the value of the enterprise.
Every marketing dollar, marketing tactic, and marketing resource should positively impact enterprise value.
As a marketer, if the line of sight to that objective is unclear, you should question whether it is worth doing.
if you generally agree,
I AM THE RIGHT GUY FOR THE JOB
the last 15 years, I have learned to do5 THINGS REALLY WELL
1. to build
STRONG BRANDS
Brand Migration
Brand Creation
Brand Migration
a single promise
UNITING PURPOSEandIGNITING ACTION
built on a foundation of SUBSTANCEand RELEVANCE
Brand Migration
Brand Creation
Brand Migration
Brand Creation
Differentiated, value-based positioning of point and end-to-end solutions
Strategic market segmentation and persona development
Packaging, pricing, and offers designed to increase market share and drive growth
2. to design
WINNING GO-TO-MARKET STRATEGIES
Integrated, Outcome-Based Programs
3. to create
DEMAND
WITHIN MARKETS
Awareness,top-of-the-funnel,nurture, and retention.
Multichannel including print, direct, event,and all things digital.
Target markets from SMB to Global 1000 CXOs.
ROI-based media mix optimization.
SpeakingEngagements
4. to develop
PASSIONATE TRIBES
Blogging and Social Marketing
Communities andInfluencers
Analyst
Relations
Media and
Public Relations
5. to enable
EFFECTIVE SALES CHANNELS
Broad spectrum of experience from telesales to executive field sales teams
Direct and in-direct channels
Development of innovative playbooks and content packs by target segment and persona
Whiteboard and solution selling
A Few Highlights
Webtrends
Re-invention of a declining brand into a multi-product, digital marketing company with XX% bookings growth during FY12.
Webtrends
Led the acquisition and integration of Widemile taking the business from $X to $X.XMin 2 years.
DoubleClick
Global relaunch of the Abacus brand providing an additional $XXM in enterprise value post-acquisition.
ROI Direct
Took a restart to $XMannual run-rate in 18 months.
you have to be thinking
SO WHAT?
a few more things you
SHOULD KNOW ABOUT ME
I thrive in an
environment that is fast-paced, innovative, agile, and entrepreneurial by nature.
My ideal role is
broad-basedand strategic, yet requiring a strong attention to detail and tactical execution.
I welcome a
good balance between creativity, intuition, and analysis.
I want to be
challenged, empowered, held accountable, and rewarded for the impact my team has on the business.
Is situational; I am uniquely equal parts of
Director
Collaborator
Analyzer
My biggest blind-spot?
I am not a natural cheerleader. I know I have to work hard at cheerleading when the situation calls for it.
my
LEADERSHIP STYLE
Domain Expertise
Digital and Social Marketing
Database Marketing
Marketing Automation
SaaS Business Models
Vertical Expertise
Specialty Retail
Fiserv & Insurance
Tech & CPG
Non-Profit
Direct-to-Consumer
my
SUPER POWERS
Experience
A decade of executive experience in marketing and product strategy roles
Global perspective including Europe, Japan, Australia
Led or participated in 11 strategic M&A events in the last 10 years
Numerous marketing and product awards
Broad whole business acumen
Education
Leadership Development Program; University of Denver 2008
MBA Regis University 1994
Affiliations
Business Marketing Association
American Marketing Association
CMO Council
Marketing Exec Networking Group
my
CREDENTIALS
in summaryI HAVE WHAT YOU NEED
CASEYCAREY
The Marketing Leaderto take your companyto the next level and beyond.
***********@*****.***
caseykcarey
caseycarey
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