Marketing Assistant

Kristi Walter Prost

323-***-**** (Mobile/Voice Mail)

email: ********.*****@*****.***

JOB HISTORY

Larry Jordan & Associates, Inc./Creative Planet s Digital Production BuZZ Agoura Hills, CA

Director of Marketing/Broadcast Reporter November 2007-Present

Served as marketing director for an internationally-renowned digital media expert and Apple- Certified Trainer.

Larry Jordan & Associates, Inc. provided high-quality, engaging training and information through a variety of

media worldwide. The company covered video production and post-production for practicing professionals

and students, with an emphasis on Apple s Final Cut Studio. Responsibilities included developing marketing,

advertising, and public relations plans detailing strategic initiatives for expanding training, business

development and increased visibility. Supervised the graphic design department and provided all approvals

on artwork, website/branding re-design, promotional materials, trade show/event accessories, and provided

all copy for marketing materials and corporate websites. Also wrote and serviced corporate press releases

and managed corporate communications with partners and sponsors. Created new promotional activities,

reviewed all contracts, and acquired sponsorship funding for globally- acclaimed seminar tours.

In addition to the marketing management of Larry Jordan & Associates, Inc., provided same duties for

Creative Planet s Digital Production BuZZ, one of the world s longest running and most successful interactive

talk radio shows, featuring news and information on digital video production, post-production and

distribution. Also served as associate producer/reporter, reviewed scripts, wrote and reviewed audio spots,

recorded ad voiceovers, and featured as the co- host on the monthly podcast Video Production Radio.

Art Impressions Inc. Calabasas, CA

Marketing and Licensing Director May 2006- March 2007

Spearheaded marketing and licensing initiatives for leading brand development/licensing agency known for

its ability to develop successful and broad-based lifestyle programs for artists, designers, and celebrities

including Celine Dion, Kathy Smith, Josephine Wall, Teddy Scares, Pin- Up Toons, Glamorosas, Valerie Tabor

Smith, Schim Schimmel, Karla Dornacher, Gooseberry Patch and Skelanimals. Instrumental in strategic

planning, research, brand development, copywriting, creation of presentation materials, online promotions,

and brand presentations. Responsible for all publicity and public relations outreach, including authoring of

press releases/materials and securing press meetings with target teen magazines and broadcast news.

The Robert Thorne Company/Dualstar Entertainment Group, LLC Los Angeles, CA

Director, Marketing and Business Development April 2003-February 2006

Responsible for brand management, development, and strategic planning of accounts in fashion, lifestyle and

entertainment. Served as point person for an underground tween boy lifestyle, media and entertainment

brand with strong emphasis on interactive marketing. Bridged teams together and managed elements in

development, publicity, marketing, licensing/retail, publishing and online components. Created presentation

materials, conducted market research, made publicity and marketing plan recommendations, pitched brand

to potential partners and negotiated vendor rates. Also an active participant in brainstorming and researching

marketing/publicity/licensing/online initiatives for the growth of Hilary Duff s lifestyle empire including

hilaryduff.com, the hilary duff brand and stuff by hilary duff. Additional responsibilities included managing new

business development, drafting contracts/confidentiality agreements and hiring/firing/supervising staff.

Crafted company press releases with several page one placements in The Hollywood Reporter and Variety.

Was part of the management team overseeing all aspects of the mary-kateandashley brand in fashion, lifestyle

and entertainment with core responsibilities in marketing, publicity and licensing. Authored press releases and

Kristi Walter Prost - Resume

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developed global publicity strategies with key team members. Redesigned the mary-kateandashley Global

Brand Overview to draw attention to the magnificent power and financial success of the brand for use in

various campaign and potential partner presentations. Developed relations with key media including

overseeing details pertaining to the celebratory The Hollywood Reporter W alk of Fame special issue where

achievements included overseeing the ad campaign (trafficking/writing ads, proofing, providing final ad and

layout approval) and negotiating congratulatory ads at no cost to appear in the online edition (the first time

in the publication s history such an honor had been given). Business affairs responsibilities included:

management of licensing agent contracts and collections, evaluation of new business development pitches,

and research/authoring/administration of internet cease and desist orders.

KWP Productions Los Angeles, CA

Producer May 2001- April 2002

Provided freelance associate/field/segment producing duties through all phases of production.

Responsibilities included highly detailed research, conducting pre-interviews, gathering videotape, booking

talent, organizing field crew and setting up interviews, conducting field shoots, writing scripts and story

pitches, participating in post-production and editing sessions. Projects included:

Person of the Day (pilot), CNN Productions Biographies on Yasser Arafat and Melvin Cook

Speaking of Women s Health, Lifetime Television premiere season, 26 episodes on health, trends & lifestyle

People in the News, CNN - Biography on Robert Blake

CNN Presents, CNN - Profile on Ang Lee

Cable News Network (CNN) Los Angeles, CA

CNNdotCOM - Associate Producer March 2000-February 2001

Associate Producer and part of the National Headliner Award winning staff of a weekly news magazine

production based on modern technology and the Internet. CNNdotCOM offered a slick format combining

long- form pieces with newsworthy short segments. Responsibilities included producing weekly interstitials,

research, interviewing celebrities and respected technology professionals, field producing, scheduling guests

and shoots, post-production assistance, and generating story ideas. Also responsible for clearing photo and

clip rights, crew and studio requests, and organizing tape library needs.

Cable News Network (CNN) - News Department Los Angeles, CA

Freelance Desk Assistant and Production Assistant September 1999 - March 2000

Assistant Business Manager April 1994- March 2000

Served as a freelance desk assistant. Duties included maintaining affiliate relations, writing newswires, field

producing, research, arranging tape and satellite feeds, monitoring newswires, papers and trades, and

working closely with producers, reporters, the National Desk and crews to cover the news. Provided freelance

production assistance for The World Today, a top-rated daily live news program. Also assisted and served as

Assistant Business Manager. Accomplishments included creating an on-line invoice tracking system,

conducting bureau- wide computer training on an as-needed basis, providing production assistance to CNN

Interactive guests, and maintaining employee press credentials.

EDUCATION

Bachelor of Arts, Pace University - New York

Major: English/Communications (Concentration in the Writing Arts); Minor: Journalism

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