Sales Project

Debbie Levitt

PO Box ***, San Bruno, CA ***** 650-***-**** ***@************.***

Living in the city of San Francisco, CA

Blog: http://brassflowers.com/blog LinkedIn: http://www.linkedin.com/in/debbielevitt

Accomplishments

Interaction designer for web and mobile.

Public Speaker on: User Experience, branding, marketing, customer support, online shopper behavior. Presented at

eBay Developers Conference (2007-2010) and PayPal X Innovate (2010).

Increased online revenue for a brick-and-mortar retailer from $0 to $1M per month within their first year online.

Brought UX to eBay item listings, which has consistently increased revenue an average of 30% while decreasing pre-

sales questions an average of 50% for all eBay seller clients over the last ten years.

Recommended in Seth Godin s Bull Market book.

10+ years of managing a distributed, international work force of artists, project managers, and developers.

Previous Contracts and Consulting Clients

Sony, Wells Fargo, ING Barings, Scholastic, Schering-Plough, Miss America Organization, FastSIGNS, JC Whitney Auto Parts,

Fragrancenet, Mophie.

Skills

Web and Mobile, User Experience, Interaction Design, Interactive Clickable Prototyping, Site Maps, Wireframes, User Research,

Personas, Ethnographic Studies, Use Cases, User Stories, Content Analysis, Competitive Analysis, Information Architecture,

Branding and Identity, Creative Briefs, Copy Writing and Editing, Flow Charts, HTML, CSS.

Main Software

Axure; Adobe Illustrator, Photoshop, InDesign, Dreamweaver; Microsoft PowerPoint (and all of Office).

Employment History

Mobile Interaction Designer Apr 2012 Present

Wells Fargo, San Francisco, CA (under contract)

Part of the CX (Customer Experience) in Wells Fargo s Internet Services Group. Main tasks include clickable prototype work for

mobile apps, annotated wireframes, and process flows for a variety of banking products.

Senior Interaction Designer Jan 2012 April 2012

Sony Mobile Communications, Redwood City, CA (3-month contract)

Wireframes, annotated blueprint specification documents, clickable prototypes, and process flows for web, mobile (Android

phones and tablets), and some gaming-related products. As the only Interaction Designer in the UXC department, I m a utility

player sent to be the UX and IxD person for various teams and projects around the Redwood Shores and San Jose offices.

User Experience and Interaction Design Consultant May 2009 Present

Owner of Brass Flowers, Inc.

Provide user experience, interaction design, branding, usability consulting, and product/service ideas for a number of clients.

Most of our clients are startups in stealth mode. Limited examples of work can be made available in one-on-one meetings.

Founder and CEO of As Was, Inc. April 1995 Present

As Was specializes in branding, marketing, design, and strategy for eCommerce and eBay sellers. Clients have included ING

Barings, Scholastic, Schering-Plough, Miss America Organization, JC Whitney Auto Parts, Fragrancenet, and Mophie.

Approach to websites and eCommerce has included UX principles since 1995.

As stated by eBay in April 2011, the typical eBay shopper stays on an item listing page for under 2 seconds. After

working with us, As Was clients average a 30% increase in sales, and a 50% average decrease in pre-sales questions.

Linked In Recommendations

Debbie has a passion for her work and it shows in her dedication and commitment to both her clients and the project. She

treats her clients projects as if they were her own. Debbie is able to look at problems with a fresh perspective and come up with

creative solutions. I would hire her again for her UI/UX expertise.

Ari Gati, VP Product Development, Construcs (one of my stealthy startup clients)

Debbie is enthusiastic, forward looking and a good interaction designer. Her will to contribute to the best end result and strive

to always do best possible design is a major strength.

Martin Granstrom, Head of HID, Sony Mobile Communications

Debbie is a passionate interaction designer. Her deep knowledge and experience about Android platform helped us to speed

up the UI design with new ideas. Also her deliverable is quick and accurate.

Satoshi Araki, UX Design Lead, Sony Electronics

It was great working with Debbie. She brings a wealth of knowledge from her deep involvement with social media and the

Android platform. She is fun to brainstorm with as she has a lot of ideas and is enthusiastic about bringing these to her work.

Debbie is also diligent, delivering on time, quality work. I would work with her again anytime.

Barbara Smyth, UI Architect, Sony Electronics

Debbie is always a pleasure to work with. She goes the extra mile and cares deeply about business results and more

importantly, her clients. Debbie is creative and forward-thinking; she innovates when it makes sense, involves stakeholders in

the process, and helps others manage change. Just as importantly, she cares about working together to make the world a little

better.

Beverly DeSomber, Community Development, eBay

Debbie's warm spirit and collaborative nature was showcased while working on our website redesign project. She was a

fantastic addition to the team, and stood head and shoulders over her competition when we were selecting a vendor. Once

involved, her knowledge and ability outshone every other outside resource that was working on the project.

Joseph King, VP of Information Technology and Services, Bidtopia

Education

Tufts University, Medford, MA. BA in Music, 1993

When Not Working, Debbie Loves

Karaoke

Rewiring stereos

Cooking without recipes

Being an all-around gadget geek and Android fangirl

Walt Disney World, Florida

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