Management Marketing

Jim Scharf

Email: ********@*****************.***

Address:

City: Brighton

State: CO

Zip: 80601

Country: USA

Phone: 970-***-****

Skill Level: Any

Salary Range:

Primary Skills/Experience:

Expanding and retaining customer acquisition, through paid media channels with precise tracking, management, and analytical reporting to meet company/industry benchmarks.

Educational Background:

High School Dipolma from Metro State College, Denver CO 1/2001 to 12/2010 (Computer Information Systems)

Job History / Details:

Career Focus

Expanding and retaining customer acquisition, through paid media channels with precise tracking, management, and analytical reporting to meet company/industry benchmarks.

Summary of Skills

Bid Management

Placement Targeting

Search Engine Marketing Strategies (SEM)

Campaign performance tracking

Value analysis

Complex problem resolution

Strategic planning

Power Pivot

Ad Words interface certified

Excel

Structured Query Language (SQL)

Business recovery and sustainability

Process development

Marketing materials development

Internet marketing

Data mining

Accomplishments

Computed Data Reports

Provided required weekly, monthly and quarterly reports listing conversions figures, conversion values, and rates.

Merged search engine data with company back end data to track Campaign/Ad Group/Keyword performance.

Extensive Excel training in database, macros, analytics and what-if-analysis.

Customer Acquisition

Doubled the Paid Media spend with Google and Bing while maintaining company targeted Return On Ad Spend (ROAS) over 2 years while staying within the budget.

Bid Management

Performed daily bid optimizations across over a million Keywords, to target company goals and projection.

Worked with the business intelligences team to create a User Interface (UI) that mapped out Google's Application Program Interface (API) and company SQL data to create an in house bid management system.

Professional Experience

September 2009 to Current

ShopAtHome.com a division of Belcaro Group Inc. Greenwood Village, CO

Paid Search Marketing Analyst

Managed merging search engine data with back end data to create daily performance metrics to perform bid optimizations and meet company benchmarks. Used Keyword research and expansion tools, A/B Testing, Search query report to increase Click Through Rate (CTR) and conversions while lowering Cost Per Conversion (CPC). Created processes to help writers prioritize, monitor, and review ad creative to make industry's best practices. Ran Daily curves model to get a value of a conversation for a ad group to make smarter optimizations faster. Analyzed segmented data to make suggestions on targeting and expansion to better the program.

Education

2010 Metro State College Denver, CO

Bachelor of Science Computer Information Systems

Coursework in database, marketing, business and programing.

Referances

Upon Request

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