Sales Marketing

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Craig Eaton

Seattle, WA :: 347-***-**** :: *****@*********.*** Proven ability to drive revenue within technology and digital marketing Organizations while inspiring people to do their best work

PROFESSIONAL SUMMARYStrategy, Operations, Revenue, Leadership:

Precision operational and revenue leadership of digital marketing teams, interactive build projects, client budgets; including revenue operations modeling, reconciliation, reporting, with budget responsibility to $10M; ensuring 100% multi-media delivery/pacing

Project, Program, Production:

Managing interactive development teams under tight deadlines and simultaneous projects web development, hosting, digital media (display, SEM), SEO, analytics, UX, creative, mobile apps, email marketing, e-commerce, social media; over 100 websites and applications

Web, Software, Database:

Deep design and technology expertise across all aspects of the SDLC; hands-on programming, testing, de-bugging, implementing and managing dynamic, interactive, data-driven sites/apps with secure login, complex forms, e-commerce, CMS and integrated search; best-practice comprehensive SEO; SQL and MySQL database management

Multi-Channel Marketing, Sales, Advertising:

Digital marketing strategy and analytics; marketed, sold, produced and implemented hundreds of B2B/B2C e-marketing and e-commerce (supply chain) SaaS solutions for small-large companies; digital advertising sales/marketing award winner; top 5% in sales y/y

Writing, Editing:

Complete technical and functional spec documentation for small-large websites/ applications; 5,000+ product briefs, company profiles, ads; 100+ websites and print catalogs/brochures

Speaking, Presenting, Training:

25+ venues/roundtables of 25-450 attendees; 1,200+ C-level sales/marketing presentations; hired/trained salespeople, video editors, telemarketers; invited by Microsoft, featured presenter to 300+ attendee global e-commerce summit

PROFESSIONAL EXPERIENCE

1/2012 – 10/5/2012

Technical Analyst

POP Interactive, Seattle, WA

(Technology agency that builds websites, web-apps, games and mobile apps for A-list corporate clients.)

Client facing technology partner. Co-lead requirements gathering with UX, Design and PM. Produce functional/technical specs and ensure that wireframes and designs match requirements. Create estimates and build plans with dev, and test plans with QA. Provide guidance on tech topics (HTML, CSS, JS, server side code, database, hosting, analytics, mobile, and social) to customer and internal teams. Ensure that sites conform to SEO best practices.Co-led development of a groundbreaking technology to provide real-time and asynchronous social interaction during the 2012 E3 KeynoteLed tech team to build a B2B travel microsite, and non-profit and B2B complete re-designsLed tech team to create productized modular CMS web-builds to enable leveraging technology for greater flexibility and profitabilityProvided leadership within department for SaaS platform used in spec writing.NET, open-source, Java and iOS projects; using WordPress, Kentico, Contour and JIRAClients included: Xbox, Expedia, Washington STEM, Nintendo, Colliers, NBC and Halosource

11/2010 12/2011

Consultant and Freelance Web Developer New York, Seattle, WA Contract Operations VP for NYC media startup, finalizing and launching 3 company websites; directing web strategy and operations; foundational research for sentiment analysis SaaS product; recruited, hired, trained and supervised 10 contractors nationwideContract web developer (PHP, CSS, HTML) and marketing consultant for 2 Seattle medical practicesIT, web and interactive marketing consultant to a major Seattle wine distributorConsulting with NYC interactive agency to launch a spinoff company featuring templated B2B catalog applications for iPad/Android; strategy and sales model development and sales training

7/2008 – 11/2010

VP Account Operations; Project Manager for in-house interactive agency

TRAFFIQ®, New York, NY

(INC 500 top-50, Red Herring 100, display media management SaaS platform; also a full-service digital marketing agency SEO, SEM, digital display, analytics, design/creative, hosting, site-build.)

VP: Working with sales, marketing, finance, and client services reporting to CEO and CFO. Responsible for developing/implementing systems, processes and models to manage, monitor and report campaign performance and revenue driving these through the organization to ensure enhanced operations.Finalized and rolled out Premium Services, and devised time-tracking system to monitor ongoingDeveloped strategy and system to precisely track/manage client budgets and predict agency revenue; managed one client s $10M digital media budget y/y to within 1%Ad operations revenue management of 1,000+ simultaneous display ad campaigns; created system to ensure on-target ad delivery and pacing, boosting revenue by $45K/mo

PM: Manage in-house creative, development, digital media teams, and outsourced resources; refine and manage time tracking; directed client email marketing campaigns; job estimating and SOW s to $10M.Managed development of ambitious social media platform (Oxygen Channel featured), and a car auction website w/integrated iPhone app (appeared in Forbes) using in-house and contract resourcesProduced analytics dashboard for a retail client to show actions against KPI s; my idea to revise client s site UI increased CPA 50% and email opt-ins 250% Reversed agency trend of no-, or low-profit projects, managing all aspects of several major site re-designs bringing in all projects profitably and on scheduleClients included Sleepy's, 1-800Mattress, Got Milk?, Meredith Publishing, Gooding Company, Wall Street Journal, Jitterbug, Stony Brook University; dozens of Tier-1 and Tier-2 digital ad agencies throughout the US; over 2,000 online publishers

8/2007 - 2/2008

Interactive Services Web Developer

Hacker Group, Bellevue, WA

(Direct mail, database and interactive direct response marketing agency, B2C and B2B. Division of IPG.)

Built, tested/de-bugged and project managed interactive micro-sites for direct user response; built Hacker marketing outreach response sites; maintained corporate blog; coded and managed automated email programs; provided site analytics reporting and analysis.Managed several ongoing development projects/tasks simultaneously - meeting client production deadlinesClients included AT&T, Comcast, Netflix, Medica Medicare, Microsoft, World Vision, RSA div. of EMC, eHarmonyUsed Responsys, WebTrends, Dreamweaver, UltraEdit, MS Enterprise Manager and SQL Query Analyzer on a daily basis; VBScript, ASP, HTML, CSS, SQL, XML, JavaScript

1/2006 - 6/2007

Full Time Student – Web Development, Programming

Seattle Central CC (SCCC), Seattle, WA

(Comprehensive curriculum with hands-on programming in multiple languages and technologies.)Certificate President s List, Dean s List, 3.96 GPA "You are a fabulous talent, and an incredibly hard worker." ~ instructor Bill Newman, PHP, XML, JavaScriptCapstone project UW Medical School online continuing education application w/user registration, test taking/grading, form validation, session protection, content management system (PHP, MySQL)Built CMS for online College newspaper for image and article management (PHP, MySQL)Concept site for start-up B2B search engine including secure registration/login, admin, shopping cart, interface with GSA, form validation, CMS with image upload (PHP, MySQL, HTML, CSS)

2003 - 10/2005

Account Executive, Seattle, WA

GlobalSpec.com, Troy, NY

(Ground-floor startup; B2B/B2C maker/marketer of unique anti-tarnish chemical for precious metals.)

Marketed/sold turnkey B2B Internet marketing programs and parametrically searchable catalogs targeting engineers and buyers; met go-live deadlines; coordinated content/production.Developed innovative e-mail prospecting program resulting in 60% conversion-to-pipelineRecognized for Customer Relationship Management (CRM) contributionsOrganized and promoted an Internet marketing seminar, attracting 30 qualified attendees, resulting in 15% conversion

2002 – 2003

Contract Operations and Marketing Consultant

MintSeal LLC, Auburn, WA

(Ground-floor startup; B2B/B2C manufacturer/marketer of unique anti-tarnish chemical for precious metals.)

Assessed market viability of unique, patented product; directed national web, SEO, marketing, and press campaigns to meet go-to-market goalsDeveloped feasibility study and go-to-market strategy – including market potential, competitive analysis, cost/price analysis, product testingDirected collateral development: print, e-marketing, labeling, packaging, infomercial, tradeshow, advertising; resulted in numerous highly qualified sales inquiries from the Canadian Mint, US Mint, copper/silver coil/foil manufacturers, and silversmith operations

1989 – 2002

Marketing/Sales Manager, Seattle, WA

ThomasNet.com, NY, NY

(World's largest B2B industrial directory offering marketing and e-commerce solutions and searchable information resource.)

Independent marketing and sales contractor with responsibility for project managing design, development and implementation of client websites and print-based advertising programs, editorial content, turn-key ecommerce solutions, and catalogs/brochures for dozens of simultaneous clients under tight deadlines.Put 50+ companies on the Internet for their first time directing design, photography, writing, development, and e-commerce integration contributing to concept/strategyIncreased territory revenue and average account billing by 15x; 3-time award winner, Honor Roll of top-20 marketing reps amongst 500+ sales forceDeveloped highly effective e-marketing strategies and solutions for myriad of clients including Microsoft, Ingersoll-Rand, Crane Aerospace, HP, Cutler-Hammer, General Plastics; one client indicated these solutions accounted for an entire year of sales; drove another client's sales from $10M to $18M in 4 yearsCreated an e-commerce seminar for prospective customers, recruited a speaker, filled event to capacity, and converted 20% of attending companies

RELATED EXPERIENCECore member of two tech start-up strategy teams: one to provide offshore companies with effective, contemporary and realistic online resource to market manufacturing capabilities in the US; another a boutique search engine for B2B sourcing. Worked with stakeholders to launch these venturesDesigned and programmed three medical practice along with numerous small business sites (PHP, CSS, HTML, XML, JavaScript/jQuery) including forms, bulletin board, dynamic navigation menus, slide shows, screen/print versions, integrated site search; business winning SEO, including mod re-writes

EDUCATIONSeattle Central CC (SCCC), Web Development CertificatePortland State University (PSU), Portland, OR – Design/ArtBellevue Community College (BCC) – Web MasteringThomasNet seminars – e-commerce solutions (12), AutoCAD (3), strategic account management (6)

TECHNICAL SKILLS/APPLICATIONS

HTML, CSS, JavaScript, PHP, VBScript, SQL, MySQL, ASP, .NET, XML, Linux, IIS, SEO, IA/UX; PC/Mac; MS Enterprise Manager, Visual Studio, Office (Word, Excel, Access, Visio, Publisher, Project); iOS SDK, OmniPlan, Dreamweaver, Fireworks, SalesLogix, ACT, SalesForce, Responsys, MailChimp, WebTrends, Google Analytics, TRAFFIQ, Atlas, Contour, Kentico, JIRA, WordPress

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