account & team management/direction : web ia/ux ppc/advertising streaming emerging media
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**** *. ******** **** #*, Chicago, IL
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j oshua nard
773-***-**** ********@*****.***
portfolio: www.joshuanard.com
6 years agency work (RFPs, spots for 6/10 top agencies), 4 yrs broadcast, 2+ yrs C-level, consultant work
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4.5 years of emerging media and web project management experience, 2 years of account management
Fluent translation and visual problem solving of complex web apps and marketing objectives with teams
Evaluate and diagram brand, product strategies across web UX, streaming & social media platforms
Hands-on technical execution of marketing or web development ensure day one project launch success
Advance client goals with agency management flair and performance driven teams in streaming media,
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user experience, geo/social and data trends. Utilizing multi-dimensional advertising experience in every
medium, I provide clients and teams comprehensive project management and ROI/metrics driven results.
Current: advertising, web development project mgmt consultant for two European and one Asian company.
The Inland Real Estate Group of Companies, Director of Web Marketing & Creative Design 07.08 - 08.10
>web project/account mgmt
^ experience
Financial Investment Companies with over $25B Commercial Real Estate Properties
Multiple account director and manager of creative, web development and streaming video teams
Report directly to company CEO for weekly status report on projects, client feedback & team performance
Highly adept in identifying new client strategies with project discovery via diagraming, analysis phase
Analyze, propose, manage RFP project budgets; evaluate full and part-time staff experience, chemistry
Proven analytical skills, thin-slicing client needs, translating technical jargon into client business logic
Approve staff and contract-based time sheets, PTO. Elevate team performance and assess merit reviews
Wireframe UI architecture with database visual development to CSS/HTML prototyping, some mobile
Spearheaded company s first social media platform, Ruby on Rails site and streaming media marketing
Result: 99% RFP wins & nearly doubled client ROV, halving schedule and costs with efficacious planning
Ameriflex, Creative Director of Web Marketing 01.08 - 07.08
>web/streaming mgmt
Clients: MPS, DCM, Holweg, Drent-Gobel, Weber, ATM
Strategize 2008 advertising campaign encompassing print, on-line, and new media
Project manage and develop dynamic flash and xml data flexibility, web content
Connect strong business associations to the product with relational copy to drive call to action
Propose, budget, brand manage advertising campaigns: print, web and e-blast deadlines
Bolster targeted product knowledge with educational focused e-blasts, video streams with metric analysis
Break down client product technology benefits into comprehensive and impactful copy
Result: Increased traffic on client site over 20% and moved Q1 08 sales by 12% over Q1 07.
Draftfcb, Senior Art Director of Emerging Media Department 05.06 - 12.07
>agency post project mgmt
Clients: State Farm, Kmart, CVS Pharmacy, Nokia, USPS, Brinks, Coors, SC Johnson, Yum! Brands
Concept, direct and execute creative spots in broadcast & new media venues
Tested project management of multiple projects within deadlines and budgets
Capture target audience with simple, relative storytelling within brand management guidelines
Maintain brand essence for client with relational building with agency experience
High degree of broadcast, kiosk, new media and interactive for successful execution
Actively sought out emerging technology for relevant new advertising markets
Successfully designed and launched continental new media/kiosk network for large client
Monitored media engagement trends and tailored advertising to optimal 360 degree response metrics
Result: Growth in State Farm N.A. product awareness lead to agency account growth by 30%
>broadcast promotion
Viacom / CBS 2 Chicago, Broadcast Promotions Designer 07.02 - 05.06
Clients: Viacom/CBS Programming and Promo, ComEd
Provided creative direction for new brand identity in promos, news opens, billboard/print, specials, topicals
Directed production crews and managed creative from storyboard to completion within budget, schedule
Managed multiple and tight, usually same-day deadlines within highly stressed environment with a smile
Project managed budget, creative boards/pre-production, location setup, production, and finishing
Expedient thinking and team collaboration necessary in same day sales and promotional deadlines
Result: Shifted station s ranking from last place to 2nd in highly competitive market by 2006
account & team management/direction : web ia/ux ppc/advertising streaming emerging media
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j oshua nard_page two
>agency/web >emerging >agency/advertising
D raft, Digital Kitchen, Radar Studios & DCM Contract Motion/Interactive Designer 01.01 - 07.02
Multiple Agency Clients: McDonald s, Virginia Electric, Sears Auto, Switchboard.com, Burger King
Concept and execute agency new business pitch work, spot finishing or broadcast design
Translate key client objectives into creative pitches yeilding successful agency account wins
Lead designer and front-end developer for html and flash B2B web sites and advertising
HBO/Time-Warner [Signcast] branded entertainment channel, Motion Designer 06.00 - 12.00 (close)
Streaming content creation for emerging media channel/network start-up with global distribution
Art direct advertising supported branded entertainment in one day deadlines
Produced live action productions in conjunction with post finishing for advertising tie-ins
Avenue Edit / Somersault, (Agency Advertising) Motion Designer 11.98 - 06.00
Clients: Sears, Oldsmobile, Miller, ATA Airlines, Kohler
Lead Artistic and finishing support for design/visual effects group servicing top global agencies
Advanced technical knowledge of analog/digital broadcast tape and computer standards
High degree of organizational skills necessary to juggle multiple, daily agency requests and deadlines
Savannah College of Art & Design, Double Major, B.F.A. Video Film & Animated Art/Design
^ ed. ^ skills
Four year scholarship, Art History minor
10 -15+ years:
CS5 Photoshop HTML CSS Flash XML After Effects Illustrator InDesign Word, Powerpoint
OS: Microsoft Windows 98, NT3.5-4.0, 2000, Vista, 7 SGI IRIX Apple Macintosh OSX
5 -10 years:
Omnigraffle / Visio Final Cut Pro Acrobat Pro Compressor DVD Studio Word Pages PPT Keynote
Quicktime, Windows Media: MPEG-2, MPEG-4, FLV, AVI, VP6, 3GPP, WMV9, .264, AVC, ProRes, P2
1-5 years:
PHP MySQL jQuery jQTouch FancyBox CSSEdit Omnifocus Joomla Wordpress Basecamp
Google: Docs Adwords SEO Webmaster YouTube Sketchup dfp, ActionScript (general)
-1 year: iPhone and iPad UI Development in Xcode, Interface Builder Quartz Composer (basic)
Project Management on MVC Development:
Javascript /AJAX Ruby on Rails Git UAT EXT Core touch based app prototyping
Social marketing consulting: Twitter, Linkedin, Facebook, Streaming Media/YouTube.
Testing/usability: W3C compliance on: IE6/7/8, Firefox [Mac, PC], Safari, Chrome [Mac, PC]
2007 Bronze Promax/BDA North America award, Art Direction in an Image Campaign
^honors
2007 Tempo Award, CADM. State Farm
2006 Gold Promax/BDA North America award in Art Direction
2006 Silver Promax/BDA North America award in Title Design
2005 Emmy award Title Design nominee
2005 Silver Telly award for Art Direction
2005 Silver Telly award for Animated Title Design
2005 Discreet artist profile, article and NAB speaker on branding
2005 Promax/BDA magazine article on brand positioning in broadcast
2004 Emmy award for Title Design
2004 Promax/BDA road show guest speaker: Importance of branding in media
2004 Discreet National Association of Broadcasters Best of Show reel
2000 Silver Telly award in Design
2000 Bronze Telly award in Animation