Design Content

Isabel Cheng

www.isabelcheng.com

******.*****@*****.***

EDUCATION

*/** */** ******** UNIVERSITY

M.A. in Learning, Design and Technology, School of Education, GPA 4.0

Relevant Coursework: Curriculum Construction, Qualitative Research Methods, Data Analysis (audit),

The Design of Technologies for Casual Learning, Human-Computer Interaction Design, Transformative

Design, Programming Methodology, Computers & Interfaces, Client-Side Internet Technologies (audit)

9/03 6/07 NORTHWESTERN UNIVERSITY, School of Communication, Evanston, IL

B.S. in Radio/Television/Film with a minor in Business Institutions, GPA 3.54

SKILLS EXPERIENCE

Final Cut Pro Stanford University, Palo Alto CA 01/11 07/11

XHTML/CSS VIDEO LECTURE EDITOR

Microsoft Office Video lectures: organized content, edited, and published 50+ lectures for Computer

PowerPoint, Excel, Word, Science courses in HCI and Web Applications Development

Outlook, Publisher Designed video content according to learning goals and copyright restrictions

Adobe Creative Suite Managed all SFTP uploads and XML data for web publishing

Photoshop, Premiere Pro,

LaunchpadToys, San Francisco, CA 04/11 06/11

Illustrator, Captivate,

UI/UX & MULTIMEDIA DESIGN INTERN

Dreamweaver

ToonTube redesign: researched, prototyped, and tested online feedback community

Working with CMS

Filmed and edited two webisodes to showcase the Toontastic iPad app

Avid Express

JavaScript LeapFrog, Emeryville, CA 01/11 03/11

QuickBooks Pro LEARNING DESIGN INTERN

Java 5.0 Leapster/Explorer products: organized and constructed curricular maps for Disney, Pixar,

Search engine optimization and LeapFrog games on the Leapster and Explorer

Mandarin Chinese Brainstormed content ideas and assisted QA with testing prior to game launch

Voyage.tv, New York, NY 9/09 5/10

POST PRODUCTION COORDINATOR

Managed all post production scheduling, communication, and delivery on a timely basis

Assembled and edited 10+ HD video shorts (3 to 5 minutes) on luxury lifestyle and travel

YouTube, Dailymotion, CableVision, MagRack: supervised weekly and monthly video

deliveries to video-on-demand television providers and online video sharing websites

Planned and organized 15+ location shoots NYC and coordinated weekly TV shoots

BetterChinese LLC, Palo Alto, CA 06/10 09/10 & 9/07 5/09

PRODUCT MARKETING ASSOCIATE

Training workshops: Designed and delivered workshops to educators at major conferences

as to the best uses and practices of core product line and eLearning technologies

Conducted user experience research, rapid prototyping, and heuristics/usability tests to

iterate UI/UX designs and build interactive online learning modules

Magical Tour of China DVDs: managed product line from ideation to production with

partnering production company in Beijing, China

Collaborated with designers, developers, and business consultants to re-launch website

Used web CMS to generate and oversee site content and maintain QA post launch

Monthly online promotions: project managed designs with Flash artists and technical team

to executed monthly direct-to-consumer e-marketing campaigns

Planned and coordinated annual marketing schedules and logistics

WordPress blog: executed and populated blog content to expand online community

presence and drive traffic to company s website

PBS KQED Public Television, San Francisco, CA 6/05 8/05

CREATIVE SERVICES INTERN

Produced and wrote 30-second promotional spots for on-air broadcast

Edited non-broadcast materials for KQED s Fall 2005 Programming Preview

• Designed video content according to learning goals and copyright restrictions

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