Sales Manager
Resume:
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CARL H. MARTENS
Roswell, GA 30076
Ph. 678-***-****
Email: **@************.***
Results driven Manager with over 5 years of Sales, Marketing, and Operations experience. Highly competitive, self-starter who is organized disciplined, and goal oriented. Recognized for consistent market share growth through brand equity building, superior marketing, consumer research, and talent acquisition and management. Proven leader with a hands-on collaborative style that motivates individuals while keeping a focus on strategic goals.
PROFESSIONAL EXPERIENCE
Award Concepts, Inc., St. Charles, IL ~ June 2009 Present
Award Concepts is a service award and recognition company with annual sales of $6 million. Company delivers custom designed and tailored programs to meet client needs and specifications. Normal cycle to sales conversion is 8-16 months.
Regional Sales Manager/Marketing Director/Software-as-a-Service (SaaS) Architect
Serving as an independent representative as the Southeast Regional Sales Manager responsible for maintaining existing relationships and developing new business within the Southeast.New sales accounted for 61.5% of total company sales for 2010.Responsible for prospecting and developing a new account base where none previously existed.Created a niche-marketing plan focusing on the healthcare industry.Developed the website, www.HealthcareRecognition.comDeveloped the Badge ACcent to promote as alternative to the traditional service award of a lapel pin.Developed customized Recognition Portal websites for clients (administrators and awardees). Examples provided upon request.Developed an 8 16 direct mail marketing campaign to target prospects within the healthcare industry.Developed and responsible for maintaining an email marketing campaign.
Keller Williams Realty, Atlanta, GA ~ March 2007 June 2009
Keller Williams Realty is an international real estate company and is the fourth-largest U.S. residential real estate firm in North America.
Internet Marketing and Operations Manager H2 Realty
Brought on to build upon current internet strategy s success and develop new hyper-local community websites for the H2 Realty team the top producing team at Keller Williams Realty Smyrna/Vinings.Achieved number one rankings on Google and other search engines for targeted keywords for company s websites.Increased an already established website s search engine traffic by 2.5% resulting in 2% more new visits and successfully achieved an average of over 10,000 unique visits per month for SmyrnaVinings.com.Developed AllAboutRoswell.com and AllAboutSandySprings.com, hyper-local community websites to target a specific niche by implementing focused search engine marketing methods resulting in several Google first page rankings and increased website traffic.Successfully redesigned company s main website, H2Realty.com and built in redirects so the site did not lose any PageRank during the process.
Internet Marketing and Operations Manager Richterkessing, Inc.
Personally asked by the Richterkessing, Inc. Team Leader to take this assignment in a challenging real estate market. Responsible for the overall internet marketing strategy for Richterkesing, Inc., a top producing team at Keller Williams Realty – First Atlanta.Instrumental in assisting Brenda Richterkessing, Team Leader, in becoming the #3 Individual Producing Agent in 2007 out of 300 agents in the Keller Williams Realty – First Atlanta office achieving a total production volume of $8.4M+ and gross commission income (GCI) of $263K.Developed strategies to increase total GCI by 63% resulting in an increase in total production volume of 2.7M.Increased internet leads by 20% in first 12 months by developing and implementing a comprehensive strategic internet marketing plan directly tied to over $150K in GCI.Designed and maintained a Point2Agent website that ranked number 7 out of 4,237 Georgia agents websites and 79 out of 67,944 agents in the United States as measured by the Performance Index.Developed community specific website, SoldonRoswell.com, built on the Wordpress blogging platform designed to target a specific community niche by implementing focused search engine marketing methods resulting in several Google first page rankings and increased web site traffic.Active member of the Technology Committee at Keller Williams Realty – First Atlanta providing technology solutions to base of 300 agents teaching classes on E-mail Marketing Concepts, Search Engine Optimization, Marketing, and Social Media. Developed and implemented a blogging web site, AuntBrenda.com, to provide further advanced training for agents.
Award Concepts, Inc., St. Charles, IL ~ September 2004 May 2006
Sales Representative
Responsible for evaluating customer s needs and wants designing custom tailored programs to meet clients specifications and successfully implementing each targeted custom program. Developed strong customer rapport, identified business opportunities, and successfully marketed products and services, both in person and over the phone.Responsible for prospecting and developing a new account base where none previously existed.Starting with zero prospects created a database of over 2,500 prospects.Converted 9 new accounts that amounted to 80% of new company sales during the same period.
Project ManagerMember of team that developed a new online ordering and tracking system, successfully linking three databases into one mysql server database and creating a bridge between Microsoft Solomon accounting software and UPS tracking system eliminating the need of manual entry.Effectively led the redesign of the company website. Project scope included: brand management and revitalization, overall marketing strategy, cost management, strategic planning, and content development.
EDUCATION
DeVry University, Addison, IL ~ 2004 – 2007
Bachelor of Science in Business Administration with concentrations in Sales and Marketing
Additional Accomplishments: Member of Sigma Beta Delta Honor Society
Illinois State University, Normal, IL ~ 2000 – 2003
Pursuit of Degree in Business Administration with concentrations in Finance and Economics
Additional Accomplishments: Member and Treasurer of Mountain Biking Club/Team 2000-2001
References Provided Upon Request
P. 770-***-****
M. 630-***-****
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Copyright 2008 and . All Rights Reserved.
Copyright © 2008 Carl H. Mart
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