Management Marketing

Carl Uttaro Resume June **** Document Transcript

Carl Uttaro 50 Blenford Road Boston, MA 02135 978-***-**** linkedin.com/in/cuttaro *******@*****.*************** Proven marketer with experience and career interest in data analysis, market research and businessPROFILE development.EDUCATION BOSTON UNIVERSITY GRADUATE SCHOOL OF MANAGEMENT Boston, MA Candidate for MBA, Marketing Concentration Brand analysis research project for Panera Bread s Chief Marketing Officer BU MBA Integrated Brand Management team project Barbasol Shaving Cream MBA Marketing Club UNIVERSITY OF MASSACHUSETTS-AMHERST Amherst, MA Bachelor of Science, Sport Management, May 2006 Isenberg School of Management, cum laudeEXPERIENCE LIBERTY MUTUAL INSURANCE GROUP Boston, MA Strategic Research Intern June 2011 August 2011 Managed cross-functional project for Product Management and E-Business departments, tasked with improving the customer experience at LibertyMutual.com Analyzed several million research data points on internet shopping habits for auto insurance Developed insights on which factors impact purchase trends through primary and secondary research, competitive analysis and statistical modeling Delivered unique and valuable results and recommendations for senior-level management to improve the internet sales channel through: Operational upgrades to the insurance quote process and available product offerings online Internet marketing optimization from improved targeting and customer segmentation MAJOR LEAGUE LACROSSE Boston, MA Director of Lacrosse Operations May 2006 August 2010 Managed the strategic partnerships with MLL partners including Anheuser-Busch, Gatorade, New Balance, Monster Energy Drink and Warrior Lacrosse Developed collaborative marketing campaigns enabling clients to increase brand awareness among a new and growing demographic Led the MLL Rules committee to perform market research of teams, business partners and fans; implemented resulting insights in development of League strategies and policies Created email marketing campaigns to grow ticket sales, promotions and customer insights Prepared press releases and other marketing materials for League events and announcements Directed all League events, including the budgeting, marketing and promotional strategies, staffing, venue preparation and sponsorship fulfillment for: Collegiate Draft average annual attendance 1,000 All-Star Game average annual attendance 10-12,000 Championship Weekend average annual attendance 8-10,000 Launched MLL s first ever fantasy game in 2006; since grown to approximately 5,000 users Supervised the day-to-day employment of up to 350 players and officials; responsible for all personnel management, conflict resolution and disciplinary action decisions Collaborated with ESPN programming and MLL team representatives to coordinate dates and venues into the comprehensive season schedule of up to 60 games per seasonTECHNICAL Significant experience in data management and analysis with SAS, Stata, SPSS, MicrosoftSKILLS Access/Excel and AC Nielsen; Photoshop editing; PowerPoint presentations; survey design and implementation; email marketing and promotions; large-scale project management; excellent interpersonal, communication and presentation skills; conversational in Spanish