Project Manager Sales

Rob Burell

Email: *********@********.***

Address: POB 1049

City: Rosharon

State: TX

Zip: 77583

Country: USA

Phone: 605-***-****

Skill Level: Management

Salary Range: $75,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

iROB BURELL

*******@*****.*** . 605-***-**** (M)

www.linkedin.com/in/robburell

Available for extensive travel or relocation

RETAIL EXECUTIVE

Corporate Strategy Operations Merchandising Marketing

Retail Business Leader with 20+ years of experience in Global Fortune 500 retailers in wholesale, retail, and distribution environments. Distinguished for rare expertise in multiple retail formats, and ability to build and lead large-scale, world-class retail organizations. Extensive network of contracts in the US retail industry.

Growth Driver with proven record of profitability and cost-effectiveness in operations and administration.

Motivational Manager able to attract top talent and build strong teams. System-, process-, and customer-oriented manager who leverages corporate resources to solve problems and achieve business goals.

Industry Experience: Supermarkets . C-Stores . Fuel Centers . Gift/Novelty Stores . Drug Stores . Liquor & Tobacco Stores . Travel Shops . Gourmet Food Stores

Functional Experience: Operations . Sales . Marketing . Promotions . Events . Franchising . Engineering . Project Management

PROFESSIONAL EXPERIENCE

NASH FINCH COMPANY a Minneapolis, MN 2003a2012

$4B grocery wholesale/retail operator with worldwide operations.

Director of Operations a Retail Stores (2006aPresent)

Regional Operations Manager (2003a2006)

Hired to set strategic business direction and manage P&L for 25 retail stores in Nebraska, Iowa, Colorado, Wyoming, North and South Dakota, and Kansas. Worked closely with Director of Retail Operations and EVP Retail to propel sales and margin growth by establishing programs and procedures. Promoted to lead 80 retail stores in the Upper Midwest and Ohio

P&L Performance. Made an immediate business impact: in 2003, improved profitability 289% from previous year and improved all expense categories as a percent of sales. Given responsibility for additional 8 stores for total of 32. In 2004, raised margins in all departments by 5%.

Personal Performance. Ranked in top 20% of company in 2003; ranked in top 5% in 2004.

Business Models. Created 2 new supermarket formats distinguished for their profitability; currently in process of franchising these formats.

Strategic Initiative. Selected as Project Leader for aProject New Lifea to recommend and guide purchase of corporate stores to store managers, resulting in independent owner/operators.

Franchise Operations. Created the marketing and operational infrastructure to begin franchising the store format, including a C-store logo and operations systems.

Customer Service. Achieved top customer service scores in the retail division for last 7 years as determined by secret shoppers.

BRUNOaS SUPERMARKETS a Birmingham, AL 1996a2003

$4B retail operator of supermarkets and retail stores in southeastern US. Subsidiary of AHOLD USA, Netherlands.

Sr. District Manager (2000a2003)

Promoted to hold full strategic, operational, and P&L responsibility for 18 stores in Alabama, Georgia, and Florida. Teamed with VP Retail Operations on growth strategies. Spearheaded labor relations, regional budgeting, and district plan review. Supervised and trained 5 District Managers and 1 Specialist.

ROB BURELL Page 2 of 2

BRUNOaS SUPERMARKETS (continued)

P&L Performance. Made an immediate business impact: in 2003, improved profitability 289% from previous year and improved all expense categories as a percent of sales. Given responsibility for additional 8 stores for total of 32. In 2004, raised margins in all departments by 5%.

Personal Performance. Ranked in top 20% of company in 2003; ranked in top 5% in 2004.

Awards. Recognized with aSales in Excellence Awarda for outstanding sales and profits in 2002; received aMax Bear Awarda for exceeding all budgeted objectives in 2000, 2001, 2002, and 2003.

District Manager (1998a2000)

Promoted based upon success of new format rollout, leading half of the upscale Brunoas stores.

Sales Performance. Strengthened merchandising to drive an increase of 25% in fresh foods sales during first year and ongoing year-over-year increases going forward.

Acquisition Integrations. Served as Project Lead on acquisition of 21 Delchampas supermarket/liquor stores in Alabama and Florida, and Assistant Project Manager on acquisition of Greggersonas 3 stores in Alabama.

Inventory Control. Selected for corporate task force that delivered solutions to reduce shrink in retail stores by 50% over 2 years.

Project Manager (1997a1998)

Led special project to develop and execute new prototype store with upscale format. Worked with District Managers and Store Directors to remodel all Brunoas Stores with a Fresh Store/Upscale format.

New Business Model. Partnered with merchandising group to develop fresh foods, generating 50%+ total sales increase.

New Revenue Stream. Implemented aVincentas To Goa branded deli and bakery as a store-within-a-store concept that secured 12% of total sales.

Retail Operations Specialist (1996a1997)

Steered fresh operations for 23 stores in the Atlanta-Georgia region, supervising all store operations as directed by the Regional Director.

RANDALLaS FOOD AND PHARMACY (Div. of Safeway) 1989a1996

Operator of 115 stores in Texas under 2 supermarket formats.

Unit Director

Planned and led all grand openings. Managed units generating $55M in annual sales.

PREVIOUS POSITIONS

Store Manager, BI-LO, LLC (AHOLD USA)

Director Travel Stores, LAWTON OIL COMPANY

Store Manager, PIGGLY WIGGLY

EDUCATION

Attended University of South Carolina (3 years) and Cornell University (1 year)

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