Sales Marketing

Erin Clark

*** **** ****. *** * - Mill Valley, CA 94941

415-***-****

*********@*****.***

~ 8 years in marketing communications, both B2B and consumer.

~ Strategic thinker with a creative mindset able to execute consistently on commitments.

~ Experience in developing consistent and collaborative multi-audience outreach

through advertising, events, collateral development, online media, and other tactics.

~ Experience in product launches.

~ Knowledge of current web and online social networking trends.

~ Able to multi-task and self-manage in a fast-paced environment.

~ Able to work well both as a member and as a leader of a team; able to work cross-

functionally with multiple departments.

Education:

B.A., Communication, University of California, San Diego, Thurgood Marshall College

Graduated 2004

Employment:

SynergEyes, Inc., Carlsbad, CA

I started with SynergEyes, a VC-backed start-up, when there were 12 employees and

have been an integral part of its growth to over 200. SynergEyes has developed

a family of next-generation contact lenses that are bringing best-in-class vision to

anyone demanding high-definition vision whether for career or lifestyle.

Director of Communications 2009- Present

Marketing Communications Manager 2004 2009

Core Responsibilities:

Marketing Communications:

~ Create product launch plans, positioning and messaging for releases, marketing

campaigns, and overall brand awareness and growth.

~ Research, write and develop content for all marketing communications and

multimedia packages.

~ Collaborate with sales to determine appropriate promotional strategies to build into

marketing plans and to develop support materials that drive sales.

~ Develop style guides to ensure company and product branding is maintained

across all collateral, websites and communications with customers.

~ Write company press releases for both general and trade-specific distribution.

~ Work with executive team and QA on the development of company forms and

technical documents.

~ Develop and execute internal communications

Project and Vendor Management:

Create milestones and monitor progress against defined objectives; Ensure projects

~

are completed on time and within budget.

Manage vendors and agencies including: PR, web developers, printers, graphic

~

artists, video producers and photographers.

Create training and educational videos: scripting and storyboarding, coordinate

~

production, oversee post-production and distribution.

Manage website development and multi-channel online communications

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Coordinate and manage promotional events.

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Web:

~ Develop original written content for both consumer and B2B websites.

~ Create and implement online training modules using Flypaper (Flash conversion)

software.

~ Develop and manage company Facebook, Twitter and You Tube pages.

Tools Known:

~ Microsoft Office: Word, Excel, PowerPoint, Outlook

~ Adobe Creative Suite: Photoshop, InDesign, Illustrator

~ CMS: Adobe Contribute, WordPress, Joomla

~ Flypaper

~ Constant Contact E-blast software

References are available upon request.

Erin Clark

100 Reed Blvd. Apt 1 - Mill Valley, CA 94941

415-***-****

*********@*****.***

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