Manager Content
Resume:
Steve Hoenisch :: XML Technical Writer, Editor, SEO and Marcom Specialist
****@*********.*** Status: In Seattle
Summary
Experience: More than 10 years in technical writing, editing, and marketing communications at such
q
companies as Likewise Software, AT&T, Verizon Wireless, and Microsoft. More than 6 years as an editor
at such daily newspapers as American Banker and The Hartford Courant.
Education: Master's degree in linguistics.
q
Knowledge: Information security, compliance, storage, big data, search, data governance, analytics,
q
business intelligence, content analysis, content management, publishing, cloud computing.
Previous projects: Wrote and edited technical white papers, web pages, and fact sheets as the lead
q
technical marketing writer at Likewise Software. Engineered content and metadata for search engine
optimization at Likewise and Reed Business Information. Wrote position papers at Verizon Wireless.
Languages: XML, XSLT, XSL-FO, CSS, HTML, PHP.
q
Tools: XMetaL, Epic Editor, FrameMaker, Dreamweaver, XMLSpy, Turbo XML, Visio, MS Office,
q
RoboHelp, HTML Help Workshop, InDesign.
XML applications: DITA, DocBook, NewsML, Dublin Core, PRISM Controlled Vocabulary, TEI, MAML.
q
Content management systems: Documentum, Mark Logic, Vignette, DocStudio.
q
Technologies: Linux, Apache HTTP Server, Apache FOP, MySQL, SQL Server, Active Directory,
q
Kerberos, LDAP, SNMP, SOAP, REST, JavaScript, SMB, NFS, XQuery.
Keywords: Search engine optimization (SEO), technical editing, single-sourcing, structured authoring,
q
taxonomies, information architecture, web services, data standards, continuous publishing, white papers.
Publications: Writing published in XML Journal, The Hartford Courant, and the Chicago Tribune.
q
Experience
Senior Technical Marketing Writer and Technical Editor, Likewise and EMC
Likewise Software develops enterprise software for cross-platform interoperability at the intersection of
storage, identity, compliance, and security. Likewise was recently acquired by EMC. June 2007 to present:
q Wrote and edited technical white papers.
q Served as principal technical marketing writer and SEO copywriter.
q Edited all technical documents and marketing content; performed developmental editing, substantive
editing, and copy editing.
q Developed a highly successful SEO program; engineered content and metadata for SEO.
q Wrote book-length guides to help IT pros manage Linux, Unix, and Mac systems with Active Directory.
q Put in place a fully automated editorial production system with DocBook, XSLT, XSL-FO, HTML Help
Workshop, and Apache FOP to publish documentation from a single XML source to four formats: PDF,
compiled help, single-file HTML, and a web site with more than 300 pages.
q Provided leadership and decision making for marketing communications, content modeling, editing,
production, automation, and search engine optimization.
Accomplishments: Designed and implemented a complete standards-based system that efficiently linked
components for structured authoring, single sourcing, automated production, SEO, and continuous publishing.
Technical Writer, Microsoft
User Assistance, Macintosh Business Unit and Windows Enterprise Management Division (Contractor
with Sakson & Taylor.) May 2006 to May 2007:
Wrote help topics for Microsoft Office 2008 for Mac: Word, Excel, Entourage, and PowerPoint.
q
Wrote management pack guides for System Center Operations Manager 2007.
q
Accomplishments: Wrote the core topics for Office for Mac. They contain conditional content and appear in
all the applications.
Data Standards Manager (XML Specialist), Reed Business Information
Content Management Center of Excellence, Reed Business Information. A major international publisher,
Reed publishes print and online magazines such as Variety and Publisher's Weekly. March 2005 through
January 2006:
q Wrote design proposals and standards for an XML content management system.
q Engineered XML and HTML content and metadata for search engine optimization (SEO).
q Managed a custom DTD for Epic Editor. The DTD defined the metadata, structure, and semantics of
magazine articles.
q Evaluated content management systems, classification systems, and taxonomies for XML content.
q Steered decision making on the enterprise-wide use of XML applications, content management systems,
taxonomies, and search engine optimization.
Accomplishments: Helped engineer and test a content management system. Designed a process and
architecture for managing taxonomies and classifying XML content.
Technical Writer, Verizon Wireless
Commercial Data Systems unit of Verizon Wireless. (Consultant with Conversion Services International.)
November 2000 through November 2004:
q Wrote position papers, manuals, and engineering standards for customer-facing systems that provided
mobile data services, such as text messaging.
q Developed content models, document type definitions, XSLT stylesheets, and web sites.
Accomplishments: Implemented an XML authoring and single-sourcing system with DITA and XMetaL to
automate production and make content reusable. Built an intranet site that gave engineers rapid access to
hundreds of key documents, cutting the time to resolve system problems.
XML Document Engineer, FPML
FPML is the Financial Products Markup Language, an XML standard for processing derivatives. (Part-time
consultant with Essential Data Services.) 2001:
q Created a DTD for structuring the FPML standard in XML.
q Wrote XSLT stylesheets for publishing the standard.
Process Manager, Concert
Concert was the global venture between AT&T and British Telecom. (Recruited in house from AT&T.) 2000:
q Wrote manuals on how to provide global IP services to corporate customers.
q Engineered processes for delivering IP services.
Content Author, AT&T
AT&T Managed Internet Service (consultant). 1999:
q Wrote guides on how to set up Internet and telecommunication services for corporate clients.
q Managed the unit's web site.
Accomplishments: Redesigned the unit's intranet site to help engineers find documents, resulting in faster
delivery of services to customers. Selected to work at Concert based on merit.
Copy Editor, The Hartford Courant
Hartford, Conn. (daily circulation: 235,000). 1990-1993:
q Managed the editing and layout of two editions daily, including the local section's front page.
q Edited news and features; wrote headlines and captions.
q Wrote macros for processing text and SGML.
Accomplishment: Helped launch a new edition.
Copy Editor, American Banker
New York, N.Y. (daily national circulation: about 14,500). 1994:
q Edited news and feature articles, wrote headlines and captions.
q Laid out and paginated the newspaper, including the front page.
Copy Editor, The Salem Evening News
Salem, Mass. (daily circulation: 32,000). 1988-1990:
q Designed and edited the front page.
q Rewrote news stories.
Freelance Editor for Newspapers, Magazines, and Books
New York Daily News (daily circulation: more than 725,000; the sixth largest U.S. newspaper).
q
Willamette Week newspaper, Portland, Ore. (weekly circulation: about 75,000).
q
New Age Journal magazine, Boston, Mass. (bimonthly national circulation: 200,000).
q
Michael Friedman Publishing Group, New York, N.Y.
q
Royal Media Group, New York, N.Y. 1995-1998.
q
Education
Master's Degree: Linguistics, The Graduate Center, City University of New York.
Postgraduate work in the Ph.D. Program in Linguistics, The Graduate Center, City University of New York.
Additional postgraduate work in philosophy, sociology, psychology, and cognitive science.
Bachelor's Degree: University of Oregon, Eugene, Ore. Major: philosophy; minor: economics. Activity:
Editorial Page Editor of the Oregon Daily Emerald.
Publications
XML Journal. Wrote a series of columns on XML (2002).
Contact this candidate