Manager San Francisco

Colette Chooey

********@******************.***

http://firehorseportfolio.com

SUMMARY

A

multimedia professional with seven years of increasing responsibility in the

Internet industry. Special expertise in writing requirement documentation, team

technical training and conducting research via the Internet. Technical experience

includes:

RealAudio,

Window's Media Player, and QuickTime codecs Akamai

delivery system TIBCO

delivery system

MicroStrategy

web-reporting system DoubleClick's

DART ad-reporting interface HTML/XML

WORK

ACCOMPLISHMENTS

NBCi.com,

San Francisco, CA 1999 - 2001

Product Manager, Broadband - NBCi provided content to 90% of DSL community (Telocity,

SBC, Verizon, Prodigy, Qwest). Founding broadband team member responsible for

significant growth of broadband editions: 150% page view growth over 6 months;

270% avg. daily users/300% daily visits growth over 6 month period; 300% increase

new broadband members over 6 month period. Promoted from Associated Product

Development to Broadband Producer to Product Manager within three years. Reduced shopping

channel from 300-page database/template driven system to 15-page manual web

production system by implementing content migration program within two-week

constraint while successfully maintaining contract obligations. Managed partner

relationships through all phases of development: initial integration/business

development, content migration processes, and production/technical teams.

Developed and

managed product strategies for current and prospective content distribution

platforms (Internet, iTV, Satellite). Modeled technical

parameters for current and upcoming production tools. Translated

functional specifications to create user instructions and trained in-house

production staff resulting in an autonomous, proficient production staff.

Arbuthnot

Communications Inc., San Francisco, CA 1998 - 1999

Online

Public Relations - Arbuthnot Communications Inc. is an online-only public relations

firm. Past and current clients include Microsoft Games, Macromedia & Shockwave.com,

PF Magic, Wizards of the Coast, and Reel.com Systematically

tracked online results of media alerts and press releases in support of business

initiatives. Compiled competitive

reports of online games and consumer interest websites. Prepared and

disseminated press information, media kits and review copies of client product/services

to key industry reviewers.

Macromedia,

San Francisco, CA 1994 - 1998

Macromedia is the leading solution provider for web developers. Product line

includes Flash, Dreamweaver, FreeHand, and Shockwave. Online Support

(Contractor) - Virtual Public Relations Press Center

Hand-coded

and designed site; migrated existing corporate documents including press releases,

executive biographies and product information to Macromedia's site for press,

corporate and public viewing Public Relations

Support (Contractor)

Gathered

related Macromedia product news and updated pertinent databases; prepared

and disseminated media briefing information.

EDUCATION

San

Francisco State University, Extension Program - San Francisco, CA

Certificate

in Multimedia, Emphasis in Web Design and Information Architecture, June 1999

Courses include:

Information Architecture, Information Design, Online Journalism, Production/Project

Management, Interactive Scriptwriting, Graphic Design, Web Architecture Closing project

web-site, and current webmaster for http://www.sfdog.org

City

College of San Francisco - San Francisco, CA A.S. Hotel

and Restaurant Management 1986

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