Manager Assistant

Curriculum Vitae

Alison C Hassel

Skills Summary

As a public relations practitioner my areas of professional interest include media management, social

networking and not-for-profit.

Professional Skills:

Solid media relations skills, good media contacts and pitching experience

Highly experienced with media monitoring tools and analysing coverage for reports

Well developed written and verbal communication skills

Advanced interpersonal skills, effective team player that efficiently applies strategy yet is

flexible with PR activities

Strong negotiation skills, with an analytical approach to research

Computer skills: Window XP/Vista, Microsoft Office suite, Photoshop and Dreamweaver.

Education

Qualification: Bachelor of Public Relations Awards: University of South Australia

Institution: University of South Australia Chancellor s Letter of Commendation for 2009; top

City/Country: Adelaide, South Australia 5% of the PR degree.

University Merit Award 2010; top 15% of the PR

Qualification: Associates Degree; one year fashion degree.

design and production completed

Institution: Santa Monica College

City/Country: Santa Monica, California

Employment History

Zoos South Australia Adelaide, South Australia Michels Warren PR Adelaide, South Australia

Employment Term: November 2011 - present Employment Term: June-September 2011

Position/Title: Public Relations Manager Position/Title: Consultant

Responsibilities/Achievements: Responsibilities/Achievements:

Lead of PR & media relations Writing/proofing media releases,

newsletters & editorial

Responsible for internal & external

communication channels Media monitoring & reporting

In charge of social networking; including Maintaining media & client databases

Facebook, Twitter, Blogs, eNews & Developing & tracking editorial calendars

YouTube Distribution of media releases & material

Developing & implementing public Conducting research

relations strategies; overarching and retail Support to senior consultants & account

site specific directors.

Organising & hosting media events

Media monitoring & coverage reporting

Distribution & pitching of media releases

Writing/proofing media releases,

newsletters & editorial.

Zoos South Australia Adelaide, South Australia Eileen Kirby Pty Ltd - Sydney, New South Wales

Employment Term: August 2010 June 2011 Employment Term: February 2005-December

Position/Title: Media Assistant 2008

Responsibilities/Achievements: Position/Title: Design & Production Assistant

Alison C Hassel ******.******@*****.***

Curriculum Vitae

Alison C Hassel

Responsibilities/Achievements:

Lead of media relations for two months

Participated in Rosemount Australian

Organising & hosting media events

Fashion Week 2008

Developing media & public relations

Public relations activities with fashion

strategies

media, celebrity personalities & affiliated

Media monitoring & coverage reporting

industry

Distribution & pitching of media releases

Website design & creation

Writing/proofing media releases,

Liaised with Australian & international

newsletters & editorial

agents & boutiques

Social media writing & strategies.

Fashion trend research & analysis

Garment production & dispatch.

Hugo Boss Australia Pty Ltd Adelaide, South

Australia

Employment Term: April 2009-July 2010

Position/Title: Retail Sales Assistant

Responsibilities/Achievements:

Customer & client relations

Daily administration.

Harren Enterprises Calabasas, California White House Properties - Woodland Hills,

Employment Term: May 2001-December 2004 California

Position/Title: Office Manager/Web Designer Employment Term: April 1998-February 2001

Responsibilities/Achievements: Position/Title: Receptionist

Responsibilities/Achievements:

Administration & light accounting

Reception for large Real Estate firm

Business development strategies

Distributed mail & information to staff

Managing suppliers and associated

business contacts Support to management & agents

Light accounting & office administration.

Website design & creation

Preparing content for websites & general

website maintenance.

Professional Experience

PRIA Intercomm Professional Public Relations

Term: July 2010 - present Term: February-April 2011

Position/Title: Committee Member Position/Title: Public Relations Intern

Responsibilities/Achievements: Responsibilities/Achievements:

Discussing & developing concepts for Social/Digital Media Strategy document &

events to target students & new activity calendar

practitioners Writing/proofing media releases &

Organising & running 4-5 events a year editorial

Approaching & liaising with potential guest Media monitoring & coverage mock-ups

speakers, venues & caterers Client research.

Media & industry contacts.

Alison C Hassel ******.******@*****.***

Curriculum Vitae

Alison C Hassel

Santos Tour Down Under Redkite Charity

Term: January 2009 Term: January-December 2008

Position/Title: Media Volunteer Position/Title: Committee Member

Responsibilities/Achievements: Responsibilities/Achievements:

Assisting in the media centre Dedicated time & resources to collectively

produce a fundraising charity ball for

Media monitoring

young professionals

Inputting media monitoring data to

Public relations activities with the charity

spread sheets

& affiliated organisations

Updating media database.

Sourced donations & prizes.

Memberships

Public Relations Institute of Australia Student Member: March 2009-June 2011 and Associate

Member: June 2011 present.

Personal Brand Statement

I have a can-do attitude and thrive in a creative and vibrant team which is both strategic yet flexible with

its PR activities. I am highly organised and find this to be one of my true strengths both personally and

professionally.

Interests

Travelling, cooking, gardening, animal conservation, reading, fashion, and vintage motorcycles.

Referees

Please contact me for a list of my referees.

Alison C Hassel ******.******@*****.***

Contact this candidate