Manager Management

KYLEE M. RODRIGUEZ

* ************ ****, *********, ******** 22201

Home: 703-***-**** Mobile: 703-***-****

Email: **********@*****.***

PUBLIC RELATIONS MANAGER

Accomplished PR professional with 10 years expertise developing and executing all aspects of public

outreach campaigns to increase media exposure and support strategic marketing initiatives. Proven

creative talent with demonstrated strength in producing effective advertising, print, and promotional

material. Adept in developing high-performance and dedicated teams to meet challenging corporate

objectives. Deep understanding of media relations; accomplished track record of providing live television

and radio interviews. Leverage persuasive communication and relationship management talents to

achieve consensus across all levels and organizational boundaries.

Highlights of Expertise

~ Campaign Development ~ Speech Writing / Media Interviews ~ Project Oversight

~ Media Relations & Press Kits ~ Branding / Integrated Campaigns ~ Crisis Management

~ Promotion & Image Designs ~ Needs Analysis & Identification ~ Budget Administration

~ Strategic Messaging ~ Special Event Coordination ~ Team Leadership

PROFESSIONAL EXPERIENCE

OTALP MEDIA GROUP Arlington, Virginia

Public Relations Manager (2005 to Present)

Tasked with managing department of 6 PR specialists, overseeing community, customer, and investor

relations as well as providing on-air and in-person media interviews. Serve as primary media contact

directing all publicity, consumer awareness, and image campaigns; develop media press kits and

releases. Draft executive speeches, manage company public relations archives, and oversee execution

of special events. Address complex, sensitive issues in collaboration with Marketing Director and senior

management. Evaluate advertising and promotions to ensure campaign messaging aligns with strategic

goals.

Selected Achievements:

Virtually eliminated consumer complaints by successfully partnering with marketing and

executive-level teams to develop tightly focused campaign that mitigated concerns regarding fee

increases.

Streamlined department to achieve 23% boost in productivity while reducing resources by two

staff members.

Commended for expertly managing highly sensitive matters requiring compliance with strict

federal regulations.

ERTRAS CONSULTING LLC Norfolk, Virginia

Public Relations Specialist (2000 to 2005)

Interfaced with client leadership to identify vision, set priorities, and balance competing PR needs;

ensured campaigns remained focused and effective. Researched and developed materials to enhance

public image / awareness and performed critical crisis management for key clients. Directed junior staff

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KYLEE M. RODRIGUEZ

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on key projects. Managed resources to reduce operational costs and ensure full compliance with project

budgets.

Selected Achievements:

Significantly reshaped and improved consumer image of two clients in wake of damaging

media coverage.

Improved public awareness to increase traffic and sales on high profile client accounts by

developing and implementing strong campaigns.

ESSEH INC. Myrtle Beach, South Carolina

Public Relations Coordinator (1997 to 1999)

Interacted with media, community members, and customers to maximize exposure and promote

company mission. Established and maintained network of media relationships; wrote and distributed

press releases and strategic marketing collateral as well as co-authored magazine articles. Participated

in event planning; directed trade show and seminar presence, coordinating and managing speaker

schedules. Created detailed management reports.

Selected Achievements:

Integral in recovering company image following publicized industrial accident; conceived and

coordinated efforts to minimize loss of consumer confidence and maintain positive corporate image.

Reduced campaign development time 15% by streamlining creative and administrative

processes.

Enhanced relationships with media to realize increased cooperation and better press coverage.

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Additional experience as PR Intern with Regged IEH Corp. (1996), Charleston, South Carolina.

EDUCATION AND MEMBERSHIPS

JOHNS HOPKINS UNIVERSITY Baltimore, Maryland

Master of Arts, Communication / Public Relations (1996)

VIRGINIA COMMONWEALTH UNIVERSITY Richmond Virginia

Bachelor of Arts, Journalism (1994)

Professional Memberships

Public Relations Society of America (PRSA)

International Public Relations Association (IPRA)

TECHNICAL PROFICIENCY

Windows Vista/XP/Me/2000; Mac OS 9/10

Operating Systems:

Adobe Photoshop, PageMaker, and Illustrator; QuarkXPress; MS FrontPage,

Software Expertise:

Project and Office Suite (Word, Excel, Access, PowerPoint, Outlook)

2004 2008 CareerPerfect.com

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