Process Manufacturing

Robert A. Larson - President

Larson WorldWide, Inc.

** ***** **** ******

Norwell, MA 02061 U.S.A.

Tel: +1-781-***-**** Toll Free: 1-800-***-****

Mobile: +1-781-***-****

Fax: +1-781-***-****

Email: ******@*****.***

Website: www.dieco.com

Introduction

A lifetime experience of the involvement in flatbed, rotary and multi-contour diemaking and diecutting process.

Grew up in a family diemaking and diecutting business. His life has been dedicated to working in the diecutting

and diemaking process and providing information and resources in all areas of diecutting and diemaking.

Expertise

Author:

Has written 60 articles on the diecutting process that have been printed in leading converting industry trade

publications. Author of the International Resource Guide to Die Cutting Press Systems . Author of the

International Die Cutting Process Associations Resource Guide., Author of The Case of the Cookie Cutter .

Clicker and high die manufacturing:

His early training and experience in manufacturing all types of clicker type cutting dies pre-ground pre-

hardened, forged clicker dies with regular wall, straight inside or outside wall or clearance construction, close

tolerance EDM cut dies and high dies offered him a complete understanding of the manufacturing process. He

have been involved in manufacturing all types of flatbed cutting dies and multi-contour trim dies for use in the

footwear, apparel, medical, automotive, gasket, screen printing, packaging and printing, intimate apparel as well

as composite materials.

Die cutting:

With over 50 years of experience in many areas of the flatbed, multi-contour and rotary die cutting process, he

has been involved in providing solutions to numerous diecutting situations in cutting and trimming a wide array

of soft to semi-rigid materials on all types of flatbed, multi-contour and rotary diecutting systems. As an

international consultant to the diecutting process, he has researched all leading international manufacturers of

diecutting press systems with their technical capabilities and operating characteristics. He can advise clients on

the correct cutting die tooling to use on the appropriate diecutting press system with the appropriate cutting

surface to cut their materials for their diecutting applications.

Diecutting Process Educational Conference and Trade Show organizer:

Developed the concept of organizing and presenting the Diecutting Symposium and Educational Seminar

program, an educational program focused on all the different areas of the diecutting process plus embossing and

foil stamping. He has held the programs in Europe, Japan and North America since 1987. He has brought

together leading industry experts to present seminar sessions on a multitude of topics of interest to diecutters and

diemakers.

Die Cutting Room Operations:

In today s competitive marketplace, it is essential to utilize the most coordinated cost effective systems in

diecutting operation to include the die cutting press system along with in-feed, out-feed with stripping and

stacking systems to minimize labor and automate the process. As a consultant to the diecutting process, he has

advised many clients on methods to improve productivity, efficiency, reduce labor hours and improve

profitability.

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Editor - Publisher:

Since 1986, Editor and Publisher of DDIN International, a 64 page quarterly journal dedicated to the many

diverse segments of the Diecutting Process, plus Embossing and Foil Stamping. As of January 2008, he has

published 80 issues of DDIN International. He has written many of the lead articles in DDIN on how diecutters

and diemakers can improve their business operations. He is in the process of writing the first comprehensive

book on the complete diecutting and diemaking process entitled A Case of the Cookie Cutter expected to be

published in 2009.

Educator:

He has been instrumental in advancing the skill levels and proficiency of individuals and companies involved in

the diecutting process, through speeches, seminars, articles and personal involvement within the diecutting

process in numerous companies involved in the cutting and trimming of a wide array of materials and products.

Industry International Consultant:

He has provided consulting services to numerous companies in the diecutting process to aid in marketing new

products, improving manufacturing processes, reducing labor and time in diecutting operations, improving

diemaking manufacturing processes and performing diemaking and diecutting audits to suggest improvements in

accompanies manufacturing process.

Industry Speaker:

Has spoken before numerous industrial groups at trade show seminar programs, industry association meetings

and corporate meetings on topics involving the diecutting process.

Steel rule die manufacturing:

He has developed a full understanding of the manufacturing process of both flatbed and rotary steel rule (cutting

formes) cutting die tooling as well as associated tooling products such as blanking and stripping devices to

enhance the steel rule (cutting formes) operations. He has been at the forefront of automating the manufacturing

process and labor reduction in bringing steel rule (cutting formes) production into the 21st century.

Education

1955-1960 Northeastern University, Boston, Massachusetts. Graduated with a BS degree in Business

Administration, minor in Marketing. Graduated as a Distinguished Military Graduate in the Army R.O.T.C.

program .

Co-op work experience: 5 years with the Boston Cutting Die Company, Boston. Massachusetts.

Work History

1955-1960 Co-op work training while enrolled in Northeaster University with the Boston Cutting Die

Company, Boston, MA.

1960-1964 Active military service: Officer in the Army Signal Corp.

1964-1970 Commanding Officer of an Army Reserve Security Agency unit.

1964-1984 Vice President of Manufacturing, Boston Cutting Die Company, Boston, Massachusetts

1976-1984 President of Novelty Die Corp., Kingston, Massachusetts

1984-1986 Marketing Manager in the Hudson Die Group, Hudson Machinery Corp., Brockton, MA

1986-present President of Larson WorldWide, Inc., Norwell, MA

2007-Managing Partner - Global Diecutting Technology, Zirovica, Slovinia

Career Accomplishments

Associations:

Member of the following Industry Associations:

- European Diemakers Association (EDA)

- Foil Stamping & Embossing Association (FESA)

- Gasket Manufacturers Association (GFA)

- International Association of Diecutting and Diemaking (IADD)

Organizing member of the association in 1972. Numerous terms on the Board of Directors, regional

chapter officer.

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Recognitions:

1993 - IADD Presidential Award

1999 - IADD S. Ray Miller International Award

2002 - Package Printing Diecutter Diemaker Man of the Year

Meeting Planning:

He has organized educational programs worldwide to advance the technical proficiency of companies involved

in the diecutting process. His programs have brought together individuals and companies in many segments of

the diecutting process.

Publishing:

Utilizing his skills and past experiences in the diecutting process, he has become a publisher providing readers

with information and resources on all areas of the diecutting process plus embossing and foil stamping. He has

also published several resource guides on die cutting press systems and industry association.

Website Development:

In 1993, Robert and his son Erik developed www.dieco.com a website with over 9000 pages of information,

over 50 articles on the industry and a resource directory with containing information on 2570 companies with

over 1000 linked websites in over 90 countries.

Consulting Services

He has been involved in interacting with numerous companies worldwide involved many areas of flatbed, rotary

and multi-contour diecutting and diemaking in providing his technical expertise to advise and offer solutions to

improving operations or solving sticky diecutting situations.

Expert Witness

Involvement in several experiences acting as an expert witness in cases involving die cutting press safety issues

and in cases involving disputes in diecutting different types of materials and products.

Additional Experiences

1986-present: Editor-Publisher of DDIN International, a quarterly journal dedicated to all

segments of the Diecutting Process.

1987-present: Organizer of the Diecutting Symposium Educational Conference and

Exposition program in Asia, Europe and North America.

1993-present: Developer of the www.dieco.com website on the Diecutting Process.

Non Industry Experiences

1959 to present: Boy Scouting Scouter and Trainer. Involvement in many Scouting positions to include:

Assistant Scoutmaster, Explorer Advisor, District Chairman, District Commissioner, Member of the Old Colony

Council Executive Board, Council Training Committee, Council Endowment Chairman, National Jamboree

Assistant Postmaster, Wood Badge trainer.

Recognitions:

District Award of Merit

Council Silver Beaver

Order of the Arrow - Vigil member

March 6, 2008

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