John-Michael Battaglia
Buffalo, NY *****
716-***-**** (cell)
*********@***.***
***********@**********.***
SUMMARY STATEMENT
Versatile writer-producer,
marketing communications specialist with excellent Macintosh computer
skills.
Experienced
in all forms of corporate and marketing communications, including: technical
writing; advertising copywriting; web site copywriting; corporate-industrial
scriptwriting; proposal writing; news writing; public relations; and film,
video, TV, radio production. Throughout my career, I've provided a wide range
of creative services both as a staff employee and as a free-lance consultant.
From this portfolio web site, you can download writing samples, read client
testimonials, and review my qualifications in greater detail. You can also
watch my videos in your browser:
go to the for a comprehensive list of
links to my videos.
EDUCATION
Master of Science in TV/Radio/Film
Syracuse
University, Newhouse School of Public Communications, Syracuse, NY.
Master of Fine Arts in Cinema-Drama
(pending completion of masters thesis-film)
Syracuse
University, School of Visual and Performing Arts, Syracuse, NY.
Bachelor of Arts in English
(with honors)
Colgate
University, Hamilton, NY.
WORK EXPERIENCE
Scriptwriter-Producer-Director
...doing
business as Galileo II Productions, on a free-lance basis.
Providing
creative services in marketing and corporate communications. Wrote, produced,
directed, and edited marketing and training videos for several Fortune 100
companies and other corporations in the high technology, entertainment, or
manufacturing sectors. Clients served include: Hewlett-Packard, Xerox, Chevron,
ITT, Triad Systems, Synapse Technologies, Amdahl, Philips Interactive Media
of America, Orion Home Video, SUNY, and others.
• Hewlett-Packard The Trial of the Maintenance
Manager
• Hewlett-Packard H-P AdvanceNet
• Xerox Documenter Sales Training:
Competition
• ITT Introducing the ITT XTRA/286
• Chevron Identifying Client Behavioral
Styles
• Triad Systems Triad Basic Point of Sale
and Triad Special Order
• Amdahl X.25: An Overview
• Philips Interactive Media of America Caesar's World of Gambling
• CCH Computax Pro-System FX Annual Update
• Graphic Evidence Videos
of demonstrative evidence for attorneys to use in court cases.
• Mary Jo Blue Productions Country County Cable: Timeliness
of Service Calls
• Unipunch Cost Effective Punching Solutions
• SUNY Research Foundation The Toys That Bond
Creative
Web Copywriter & Marketing Communications Director
Presage
Technologies, Houston, TX.
On
a remote, telecommute basis with occasional visits to Houston, directed
marketing communications and wrote
the original web site copy for,
an innovative, community web site dedicated to letting people try-out
Open Source software for free as virtual machines running in a browser
on their desktop. Conceptualized and collaborated on the click2try logo
design; established brand name; directed web site's look-and-feel, as
executed by HexaGroup, a Houston-based, web/graphic design agency; supervised
the technical writing and video production of Quick Start tutorials;
directed and edited content promoting Open Source software applications
in the Catalog entries; wrote the marketing-oriented questionnaire eliciting
feedback from selected participants in a survey of the beta version of
click2try.com. (The public version of click2try.com debuted in February
2009.)
Technical
Writer
CTG
(Computer Task Group), Buffalo, NY.
On
a consultant basis through CTG, assigned to Synergy Business Management,
a holding company supervising the operation of several enterprises, including
three native American-owned mail order tobacco companies. Writing four training
manuals, website copy, and other reports to be used for staff training, in
court cases, and in Congress to document client's policies of operating in
strict compliance with all constitutionally valid laws. Assignment occurs
at a time when the large tobacco companies and attorneys general throughout
America in the government-sponsored cartel that evolved from the controversial
(and arguably illegal) Master Settlement Agreement of 1998 are attempting
to squash competition to Big Tobacco from small manufacturers and distributors
Creative
Writer
Eagle
International Institute, Rochester, NY.
Write
scenario-based, narrative scripts to be delivered in live training sessions
for Fortune 500 companies seeking to improve the productivity of their work
force in the use of software programs running on mobile technologies, like
laptop computers, Tablet PC's, and personal digital assistants (PDA's). Recent
clients include Microsoft (for promoting OneNote on
the Tablet PC; Pfizer (new hire training). Also, write marketing materials
to promote Eagle's course offerings and brand image through web site and
brochures.
Educational
Specialist (Video and Multimedia Producer)
Research
Foundation of SUNY, Buffalo State College, Center for Development of Human
Services, Buffalo, NY.
Assigned
to the Curriculum Development department of CDHS. Developed educational,
training videos and informational web sites as resource materials to support
the training of caseworkers in child welfare. With a digital video camera,
photographed, directed talent, and used Apple Computer's Final Cut Pro to edit The Toys That Bond video (to facilitate bonding between parents and children);
conceptualized and supervised development of The Journey Through
Adoption CD-ROM/website project (a comprehensive
reference guide for caseworkers).
Writer-Producer
KTVU-TV,
Oakland, CA.
Wrote,
edited, and produced on-air promos to support the news, sports, and programming
of a strong, independent station. Reviewed footage; selected tantalizing
scenes; wrote narrator's copy; chose music and sound effects; ordered art
and graphics elements; supervised editing of 2" video masters; directed talent
and crew; produced over 20 promos weekly under deadline pressures.
Writer-Producer
KGO-TV,
San Francisco, CA.
Coordinated
the on-air promotion of QB VII, a
6-12 hour
mini-series, for an ABC-TV owned-and-operated affiliate's afternoon movie
format during a
ratings sweeps month. Edited the original production to conform to daily
episodes; produced all promotional spots, previews, daily teasers, and story
re-caps. Supervised cross-promotion of program on radio, in TV Guide, and via other public service programming.
Internet Writer-Editor
WKBW-TV,
Buffalo, NY.
Wrote
and edited reporters' news copy and wire services copy for daily publication
on the web site of a local television station affiliated with the ABC-TV
network. Digitized photographic images from video taped news footage and
associated them with the text of news articles; produced video clips; created on-line
polls; and maintained content for all pages of the TV station's web site.
Used Macromedia's DreamWeaver to develop new pages as needed; wrote basic HTML code
to accentuate stories and to create hyper-text links to supplemental information
on the Internet.
Director, Corporate Communications
The
Software Machine, Sunnyvale, CA.
Co-authored
business plan for an educational software start-up; coordinated public relations
and advertising; wrote project proposals, press releases, presentational
materials; provided creative input in the design of software products.
Publicist
Catalyst Technologies, Sunnyvale, CA.
Coordinated
public relations and marketing communications for the start-up companies
developed by Atari founder and entrepreneur Nolan Bushnell in his high tech
incubator.
Public Relations Director
Cumma
Technology, Sunnyvale, CA.
Coordinated
all public relations functions at the Consumer Electronics Show for this
start-up company of the Catalyst Technologies group. Conceptualized,
wrote the copy, and coordinated production and printing of 4-color sales
brochure. Wrote press releases; took publicity photographs; obtained
front page stories in trade show dailies; obtained feature story on a network-affiliated
Las Vegas television station.
Public Relations Director
1st
Annual Hellenic Festival, Orthodox Church of the Annunciation, Buffalo,
NY.
9th
Annual Culinary Arts Festival, Buffalo, NY.
For
both festivals, wrote and produced promotional materials for all media on
shoestring budgets, and coordinated all press, radio, and TV coverage of
these crowd-overflowing events.
Writer / Web Content, On-line Help System
iwin.com,
Los Angeles, CA.
Working
remotely on a telecommuting basis, wrote the FAQ section of the Internet's
most popular, games-for-prizes web site. Blended a humorous style with technical
content so that the copy in their new Help Center matched the entertainment-oriented
flavor of the site and reduced the volume of e-mail queries deluging their
customer service staff.
Technical Writer / Documentation Manager
Rights
Exchange, Buffalo, NY.
Wrote
the user guides for the Rights Exchange Packager and the Rights Exchange Viewer software
designed for the secure sale and distribution of protected, digital content
(like computer games, software, videos, and medical records) in encrypted
files, called "DigiBoxes," over the Internet.
Senior Copywriter / Technical Writer
Atari,
Sunnyvale, CA.
Wrote
instruction manuals and packaging copy for video games.
Credits
include: Space Dungeon, WaterWorld, Football, Phoenix, Adventure.
Advertising Copywriter
Rich
Advertising, Buffalo, NY.
Wrote
advertising copy for print ads, sales brochures, TV commercials.
Fund-raising proposal
writer
Landal
Institute, Sausalito, CA.
Wrote
grant proposals for an environmental planning organization.
Graduate Teaching Assistant
College
of Visual and Performing Arts, Syracuse University, Syracuse, NY.
Taught
courses in 16mm film production; supervised the film editing lab.
Peace Corps Volunteer
Malaysian
National Tuberculosis Control Program, Kuala Lumpur, Malaysia.
While
serving as an Administrative Coordinator, supervised the integration of the
National TB Control Program with the rural health centers in Pahang, Malaysia's
largest state. After two years of working in hospital Chest Clinics, extended
tour of duty for two more years to write and produce short films at the National
Film Department of Malaysia. Subject matter included: tuberculosis case-finding;
malaria eradication; promoting literacy.
COMPUTER SKILLS (Macintosh)
Microsoft: Word, Excel, PowerPoint, Entourage.
Adobe: Photoshop, Acrobat Professional, DreamWeaver, PageMaker.
Apple: FileMaker Pro, Final Cut Pro, SoundTrack, Keynote, Numbers, Pages, Safari,
Address Book, Mail, TextEdit, iCal, iChat, iTunes, iPhoto, Automator.
Omni: OmniOutlner Pro, Omni Graffle Pro, OmniWeb.
Sound Studio Pro. Bias Peak, Bias SoundSoap. Cinematize. Audio Hijack Pro.
Roxio Toast. Snapz Pro. VueScan. GraphicConverter. FireFox. Skype.
See: Computer
Skills page for extended computer software skills.
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THIS RESUME
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John-Michael Battaglia
Buffalo, NY 14214
***********@**********.***
Functional Resume
& Downloads
Chronological
Resume
& Links to Writing Samples
Computer
Skills
Selected
Writing Samples
Other
Writing Samples
& personal works-in-progress
Bowling
Wall of Fame
galileoii.com site contents
Copyright © 2010 by
John-Michael Battaglia.
(Except, of course, for the copyrights, logos, images, and trademarks held
by the clients, employers, and others referenced herein for identification
purposes
only.)
Copyright © 2010 by
John-Michael Battaglia.