Management Health

LAUR A BERNS TE IN

wordforword

**** *** **** * *** ROAD

B LU E M O N T, VA 2 0 1 3 5

* * * .* * 5 .2 7 4 7 / W 5 4 0 . 5 5 0 .3 5 5 6 / C

**********@******.***

Professional writer and editor with five years experience editing and writing federal government proposals and

other related documents and more than 25 years communications experience in the corporate and nonprofit sectors.

Able to telecommute from home office or travel to site.

PROPOSAL EXPERIENCE

Editor / Writer

October 2006 Present

Provide substantive proposal editing to federal contractors and organizations whose clients include the

intelligence community, Veterans Administration, Department of Health and Human Services, Department

of Defense, and Social Security Administration, among others.

Knowledge of and experience with government proposals including task orders, management plans, staff

experience and r sum s, corporate experience, past performance, technical plans, executive summaries,

acronym lists, OMB clearance packages, footnotes, tables and figures, and references.

Serve Tier 1 prime contractors including TASC, Unisys, and BAE Systems.

Liaison with points of contacts/candidates for Task Order positions; determine candidate s qualifications to

meet TO/SOW elements.

Resume writer for proposals including rationales for selection, skills, and responsibilities.

Edit in preparation for gold and red teams; incorporate review comments; rewrite multiple authors input to

maintain customer focus and speak with one voice.

Expertise with grammatical style guides including AP, Chicago Manual of Style, GPO, New York Times

Manual of Style and Usage, and various contractor s guides.

Highly proficient in use of MS Word and features such as track changes, style sheets, and other formatting;

working knowledge of PowerPoint, Excel, and layout programs.

Elicit material from subject matter experts.

Familiarity with subject matters including IT, IC, health policy, programs serving the underserved, and

financial markets.

See project history below.

OTHER EXPERIENCE

Writer/Editor

wordforword, October 2006 Present

Substantive editing/rewriting of research papers, proposals, and studies for health policy research group,

pharmaceutical journal, major government contractors, and other clients.

Edited 300+-page book written by multiple authors about people with disabilities.

Researched and wrote 5,000 word profile of Nestl Waters for advocacy organization concerned about the

world s resources.

Research, write, and prepare presentations and reports for investor relations consultant and nonprofit

association.

Reporting and writing articles for trade publications.

Editor

National Investor Relations Institute, Vienna, Va., November 2000 October 2006

Generated editorial calendar and story ideas; reported and wrote articles. Developed and maintained a rich

supply of contributing writers and copy for the publication, met deadlines, and stayed within budget.

Redesigned 24-page monthly newsletter distributed to membership investor relations professionals, the

liaisons between companies senior management and Wall Street resulting in increased readership.

Vastly improved look and content of newsletter, adding more in-depth articles and new features and

enhancing the appearance and overall appeal by converting to 4-color to 2-color.

Supervised production, including management of designers, freelance writers and editors. Also directed

advertising for monthly publication.

Developed content and strategy for association s national Web site. Heightened readership of an electronic

weekly update for members by transforming it from a text-only information tool into a full-color HTML

document incorporating promotional icons and advertising.

Participated in long-term planning of communication needs for the association, including evaluating

member services, conducting surveys and shaping publications.

Director, Public Relations & Investor Relations

Schlotzsky s, Inc., Austin, Texas, 1991 2000

Investor Relations: Developed and implemented strategies for investor relations program for national

chain with more than 700 restaurants.

Developed investor relations program prior to company going public in 1995.

Expanded contacts in the investing community, including analysts, portfolio managers, brokers and

individual investors.

Targeted and attracted potential analysts and investors for coverage of Schlotzsky s, Inc. Developed

strategy for roadshows to industry conferences and potential investors.

Prepared corporate and financial press releases, and assisted with presentations.

Helped manage and produce the annual report.

Supervised staff on design and maintenance of database and investor relations Web pages.

Public Relations: Developed and implemented strategies to increase company s brand awareness to customers,

potential customers, press, restaurant industry and board of directors.

Developed and maintained contact with journalists at major newspapers, business journals and national

magazines, trade publications, and broadcast outlets in key markets.

Created and implemented media campaigns.

Managed all press inquiries as national spokesperson for Schlotzsky s, Inc.

Managed monthly newsletter distributed throughout Schlotzsky s franchise system.

Executed all reporting, writing, design and electronic layout of publications. Supervised production.

Publisher and Founder

Words By Wire, Washington, D.C., 1983 1988

Founder and co-owner of national wire service providing major metropolitan U.S. and Canadian daily newspapers

with news and feature stories by nationally known writers. Grew business from ground level to a successful

venture, which was sold for a profit.

Developed client base of more than 50 major metropolitan newspapers.

Managed and executed all marketing activities, including writing and designing brochures and direct mail

campaigns.

Managed sales and client liaison with feature, op-ed and Sunday editors.

Recruited and supervised freelance contributors.

EDUCATION

American University

Bachelor of Arts, English Literature

:

Agency Proposal Name Role/Positio Date

n

US Marine Corps Reserve Management Editor March 2011

System

Inmate Telephone

State of Connecticut, Editor Feb. 2011

Department of Information Service

Technology

National Geospatial N/A Resume Jan. 2011

Intelligence Agency editor

Department of Veteran Providing Custom- Editor Jan. 2008

Affairs Made Hearing Aids

National Science National Survey of Editor Feb. 2010

Foundation Recent College

Graduates

Department of Health & Comparative Editor March 2010

Human Services, Effectiveness

Office on Disability Research

Department of Defense Tri-Care Editor April 2010

Management Activity

National Science Scientists and Editor April 2010

Foundation Engineers Statistical

Data System Survey

US Department of Microsimulation & Editor May 2008

Agriculture, Food & Related Analyses

Nutrition Service

Department of Health Study of the Status of Editor September

and Human Services Limited English 2008

Proficient Children

Participating in Head

Start and Early Head

Start Programs

Bill & Melinda Gates Evaluation of Charter Editor August 2008

Foundation Management

Organization

Effectiveness

Government of Gambia Impact Evaluation Editor February 2008

& World Bank Survey for the

Community-Driven

Development Project

US Department of Housing for Youth Editor February 2011

Housing and Human Again Out of Foster

Development Care

US Department of Study of the Status of Editor August 2008

Health & Human Limited English

Services Proficient Children

Participating in Head

Start and Early Head

Start Programs

US Department of Federal Facilitation Editor July 2010

Health & Human of the Primary Care

Services Medical Home Model

Agency for Healthcare

Research and Quality

Department of Evaluation of Editor July 2010

Education Investing In

Innovation

Millennium Challenge Moldova Impact Editor July 2010

Corporation Evaluation

Centers for Medicare & Physician Quality Editor April 2009

Medicaid Services Reporting Initiative

Potential Savings to

Centers for Medicare & Editor March 2009

New York State from

Medicaid Services

Greater Enrollment of

Dual Eligibles in

Integrated Care Plans

Evaluation of Teacher

District of Columbia Editor May 2009

Performance

Public Schools

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