Customer Service Project

Justin A. Hoffman

www.justinhoffman.com *** Stratford Ave Williston Park, NY 11596 ******.*******@*****.***

Product Development, Online

A highly experienced online decision-maker with year-after-year success within leading internet organizations

achieving revenue, profit and market growth objectives. Broad experience in interactive development and

centralizing digital services to a wide range of clients and standardizing online best practices.

Staff Development & Leadership Project Management Strategic/Business Planning

Website Design and Architecture Online Marketing & Advertising Search Engine Optimization

Customer Service Infrastructure Web 2.0 Technology Integration Offshore Operations P&L Management

PROFESSIONAL EXPERIENCE

Vice President Product Development, Nielsen Business Media, New York, 2006 - current

Nielsen is a global information and media company with recognized brands in marketing and media

information, online intelligence, business publications and trade shows, generating $4.1 billion USD in annual

revenue in 2007. Responsible for day-to-day digital product development for 42 international publications, 135

trade shows and conferences, and 35 Blog and newsletter products. Developed and executed comprehensive

best practices to drive online revenue and strategic planning. Held P&L accountability. Functional areas of

responsibility involved project management, design and production, search engine optimization, support and

client services, advertising and creative services, and user research. Managed 28 direct reports, including

offshore operations. Reported to Senior Vice President.

Brand Repositioning Led online strategic rebranding and remodeling for major publications such

as Billboard, Adweek and the Hollywood Reporter.

New Process Implementations - Led the complete reorganization and centralization of offshore

operations in six-month timeframe, spearheaded initiatives to outsource site maintenance, production

and application development.

Web 2.0 Standardization - Conceived and implemented online design and UI best practices to

standardize all Nielsen digital product requirements.

Revenue and Profit Growth - Set and Reversed negative sales trends by incorporating detailed

scope and cost assessments to clients and led initiatives to merge Search Engine Optimization into

online build processes and project lifecycles.

Director of Technology / Project Planning, VNU eMedia, New York, 2005 - 2006

Responsible for standardization and execution of project planning and business processes for all online

technical initiatives including new site builds, interactive and technical applications and 3rd party integration.

Developed best practices for PMO office, enterprise search applications and new business development.

Reported to Vice President of Technology.

Technology Enhancements - Led initiatives to integrate new 3rd party Vertical Search technology in

conjunction with leading internet organizations such as Google, Inform, WidgetBox and nStein

Taxonomy.

Ad Operations Updated VNU eMedia ad serving platform to new software CheckM8 (owned by

DoubleClick) in conjunction with initiative to rollout new IAB standard ad units (300x250, 160x600) to

135 websites.

Product Management Managed P&L and Strategic Planning for over 1000 individual projects,

including integration of 135 tradeshow websites using a new content management system (CMS).

Social Networking Integrated web-based tools to increase organic growth such as Blogs, RSS, and user

generated content & multimedia.

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Design and Production Group Manager, VNU eMedia, New York, 2002 - 2005

Led online creative and technical teams through product execution processes, including website design and

architecture, quality assurance, and post launch maintenance.

Time Management & Efficiency Streamlined site build lifecycles and website code production by

reorganizing technical and creative divisions into a market focused environment.

Search Engine Optimization Developed SEO/SEM best practices in conjunction with Google

Analytics in early stages of SEO discovery which led to organic traffic growth 50% - 100% year over year

for specific online products.

New Process Implementations Created digital processes for 24/7 maintenance support for

editors and brand representatives.

Senior Design / Application Developer, VNU eMedia, New York, 2000 - 2002

Hired during online startup for Dutch Publisher VNU, building 12 websites for newly acquired Miller Freeman

publications including Billboard.com, Adweek.com, BackStage.com and Editor & Publisher. Led the technology

integration for new magazine acquisitions onto a centralized platform, converting ASP technology to JSP.

Core Development Created front-end applications to be used across VNU eMedia websites

including login interfaces, dynamic article & chart system (CMS), and newsletters.

Asst. Art Director, HBG Advertising, New York, 1997 - 2000

Responsible for creative assets for NY based Ad Agency, generating a range of collateral including sales

presentations, flash multimedia and marketing materials. Created and maintained corporate website and

managed client relationships.

QUALIFICATIONS

Client-Side Coding: HTML, CSS, Flash (ActionScript), DHTML, JavaScript, XML, XSLT, Apache Struts,

AJAX

Server-Side Coding: ASP, JSP, PHP, Java (J2EE), Basic Open Source (Ruby, Django)

Technology: Microsoft Project, Microsoft Office Suite, Gnatt Project, KPlato, Bugzilla, Codendi, JIRA,

Omniplan, Microsoft Office Project Server

Development Methodologies: Agile, Iterative model, Scrum, Spiral model, Database model, Object model

PROFESSIONAL AWARDS

2008 Web Marketing Association, B2B Standard of Excellence ContractMagazine.com

2007 MIN Best Companion Site THResquire.com

2005 - President s Award, VNU eMedia

2005 Ozzie Award Best Website Redesign KBBOnline.com

2004 MIN Best B2B Website Design ArchitectureLighting.com

2000 Time Out Cover Winner London, U.K.

EDUCATION

Hofstra University, Hempstead, NY

BA, Communication, June 2000

BFA, Graphic Design, June 2000

Sun Educational Services, New York, NY

Continuing Education, Java Programming, 2003

New School University, New York, NY

Continuing Education, Advanced Flash, 2005 / 2006

The Learning Tree, New York, NY

Continuing Education, Project Management Methodologies

Spring 2007

New School University, New York, NY

Continuing Education, Social Networking Technologies, 2007

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