Project Manager Marketing

Silvia Centimano

Email: *********@********.***

Address: *** ******** *****

City: St. Charles

State: IL

Zip: 60134

Country: USA

Phone: 630-***-****

Skill Level: Management

Salary Range: $50,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Career Summary

A Product Manager and Designer with over 10 years in Marketing Communications and Product Management. Successfully delivered effective and concise email marketing campaigns, direct marketing, and marketing collateral. Strengths in: Marketing Strategy, Content Development, Product Marketing, Graphic Design, and Project Management.

Experience

Associate Product Manager - March 2011 - November 2012 Houghton Mifflin Harcourt, K-12 Digital Solutions/e-learning/Supplemental Solutions

Coordinated and executed product marketing and sales promotion campaign projects to support marketing and revenue objectives for Specialized Curriculum programs and solutions, including Digital Solutions and new titles across brands.

* Developed, messaged, designed, and project managed regional and national marketing collateral, microsites, e-marketing, direct marketing, sales presentations, webinars, and social networking sites

* Marketing Lead on national high-profile campaign with expected ROI of 10 million

* Served as Project Manager and on-site Creative Director for video/photo shoot of product relaunch

* Effectively created content videos, motion, and print graphics for www.hmheducation.com/earobics microsite

* Managed and prepared digital assets (web, videos, screen captures, social media, photography etc.)

* Developed Project Tracking System for startup Marketing Team

* Documented and updated communications in Aprimo Marketing Studio which include scope, status, and workflow

* Efficiently and effectively managed projects on time and within budget

* Expert knowledge of print production, color correction, and print readiness

* Basic knowledge and use of HTML for marketing collateral updates and news on internal Sales Central site

* Maintained marketing calendar for product launch, sent new product announcements, provided analytics on email campaigns

* Knowledge of email campaign best practices

* Collaborated with stakeholder and VP of marketing to develop new campaigns and to go marketing strategies

Graphic Designer/ Product Marketing Specialist - August 2008 - March 2011 Houghton Mifflin Harcourt, Learning Technology

* Developed collateral, product sheets, invitations, and other marketing and sales support materials in support of business requirements

* Monitored inventory of all print and promotional materials, and provided general fulfillment support

* Coordinated and facilitated design and production for print-readiness, working with local printers and coordinating jobs

* Provided support for trade show signage, and general trade shows and events

Desktop Publishing Specialist - December 2001- June 2008 Township High School District 214, Arlington Heights, IL

* Designed posters, signs, brochures, logos, pamphlets, books, stationary, invitations

* Executed marketing for Jazz in the Meadows for the Metropolis

Education

Elgin Community College, Elgin, IL Graduated 2000

AAS Computerized Graphic Design with Honors

Software

Super User: Adobe CS5, Acrobat Pro, MS Office 11, Brainshark, Aprimo Marketing Studio, Mac OSX, Windows 7, Quicktime Pro

Experienced: Brainshark, SAP, Camtasia Studio, Final Cut Pro, Quickbase, Learning Management System, Webex, FileMaker Pro

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