Customer Service Marketing

Right time. Right place. Right audience.

Education

University of Massachusetts Amherst, December 2011

Bachelor of Arts in Journalism

Minor: Information Technology, Political Science

GPA: 3.94Public Relations and Marketing ExperienceCampus Ambassador, Coca-Cola Company, 10/11-PresentCreate and promoting campus events to support

a variety of Coca-Cola brandsShare event information and Coca-Cola

branded content through social media and online channels

Distribute promotional materials and branded giveawaysMarketing and Events Intern, Children s Friend, Inc., 05/11-09/11Assisted with publicizing and hosting Big Dipper ice cream festivalHelped increase profits from Big Dipper from $39,700 last year to $44,000 this yearCreated flyers and signs for events using Microsoft Word and PublisherCollected 300 healthy food handouts for Walk for the Kids eventMaintained website and recruit entertainment for events Mullins Mission Member, University of Massachusetts Amherst Marketing Club, 03/11-PresentPublicize and market events for Mullins Center through social networking and flyeringHelped raise ticket sales for DJ Afrojack concertHelped promote 3 Doors Down concert through guerilla marketingAdvertising Production Staff, University of Massachusetts Daily Collegian, 01/10-05/11Enhance creativity, marketing and computer skills by designing ads for customersEnhance organizational skills by filing adsEnhance time management skills by working under deadlineDirector of Public Relations and Marketing, John Quincy Adams Leaders, 09/09-05/10Enhanced marketing skills by creating ads and raising publicity for eventsEnhanced communication and management skills by hosting John Quincy Adams Date AuctionEnhanced event management skills by organizing John Quincy Adams Haunted HouseEnhanced fundraising skills through John Quincy Adams Reverse-Trick-Or-Treat EventJournalism ExperienceStudent Correspondent, MassLive.com, 09/10-01/11Covered the legal beat in the Phoebe Prince case featured on MassLive.comEnhanced communication and networking skills through contacting and interviewing sourcesEnhanced computer skills through blogging and writing for the webStudent Correspondent, The Daily Collegian, 10/08-11/08Covered Election Night '08 Wrote for the largest college newspaper in New EnglandAdditional ExperienceConducted only gubernatorial election poll in Massachusetts in 2010Conducted a study about the Massachuseets Secretary of the Commonwealth's "Information for Voters" bookletsCashier/Customer Service Representative/RAP Clerk, Shaw's Supermarkets, 10/07-PresentFall Phonathon Caller, Newman Catholic Center, 2010 and 2011Volunteered in DKMS Bone Marrow Drive, May 2011Volunteered in John Quincy Adams Red Cross Blood Drive, February 2010Computer and Social Media SkillsAdobe CS5: DreamWeaver, InDesign, PhotoShop, IllustratorHTML, CSS, Javascript, Java, PythonFacebook, Twitter, LinkedIn, Blogging, Constant ContactMicrosoftOffice: Word, Excel, Access, PowerPoint, Publisher, Outlook

Public Relations

Social Media

Marketing

and Event Specialist

© 2011 Anna Briare Contact: ****.******@*******.***

and Event Specialist

© 2011 Anna Briare Contact:

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