Health Human Resources

Jana Baldwin, MPH

************@*****.*** cell: 202-***-**** www.janabaldwin.com

S ummary of Qualifications

** ***** ** *************, ********* marketing and public relations experience combined with 4 years of experience

creating printed materials and content for blogs, websites, and social networks. Effective liaison bridging

communication sharing between the community, Government and non-Governmental organizations to disseminate

accurate information. Experience in writing print, web-based content, and design. Resourceful, passionate and able

to reach individuals and organizations from diverse backgrounds effectively and with ease.

E ducation

T he George Washington University School of Public Health, Washington, DC Aug. 2007-Jan. 2010

Masters of Public Health, Health Communication & Marketing

Core course work: four-term series of Public Health Communication & Marketing methods, theory and

practical analysis, evaluation of public health programs, marketing research for public health.

E mory University Rollins School of Public Health, Atlanta, Georgia Aug. 2005-March 2006

Coursework in Public Health: Environmental Health, Health Policy, Mental Health Policy.

U niversity of Utah, Salt Lake City, Utah Aug. 2000-May 2005

Bachelor of Science, Speech Communication, Minor in Business

Group Decision Making, interpersonal Communication, negotiation and Interviewing, public speaking.

R elated Experience

B logger, w ww.NWtoSE.com / Social Media Specialist, Washington, DC, Aug. 2008-present

Designed blog elements and prepared over 260 original informational blog posts, over 20K tweets, 1300

followers, Facebook posts, Pinterest, Instagram, Google + content messages regarding programs,

initiatives, and resources on the topics of jobs, public health, safety, education, and political issues in the

District of Columbia for over 4 years.

Established ongoing working relationships with over 12 local and federal Government social media staff

including public health, law enforcement, emergency management, social service and labor agencies

ensuring the community receives trusted information online.

Mentioned in the Washington Post by Mike Debonis, blogger, Debonis of District featuring my blog post

on the DC Department of Employment Services (DOES) http://goo.gl/M2dVH resulting in software upgrades

located at DOES Onestop Centers.

Co-Founder, branding and customer experience expert of PiNEAPPLE: One Stop Corner Shop

www.pineapplefood.co a DC Tech Startup, placing 2nd at the 2012 Startup Weekend DC

http://goo.gl/V0FPt ; Presented PiNEAPPLE at the 2012 International Open Government Data Conference,

World Bank, Washington, DC, 450 participants attended, 50 countries were represented, 4,000 viewers

attended online, 2,250 Tweets reached over 700,000 people at the conference.

Designed, developed and manage self hosted website displaying job skills at www.janabaldwin.com

Redesigned membership organization Black Benefactors website www.blackbenefactors.org increasing

usability, mobile-enabled viewing, fundraising opportunities, communication and awareness of organization

through tracking data and statistics.

Provide social media and brand management advice to District of Columbia Government agencies including

Dept. of Employment Services- Summer Youth Employment Program increasing Twitter followers by 50%,

Metropolitan Police Department and DC Dept. of Human Resources.

V olunteer Public Safety Chair, LeDroit Park Civic Association, Washington, DC, Dec. 2010-present

Communicate timely and factually correct crime facts and public safety issues with diverse neighborhood by

utilizing tact, discretion, interpersonal skills through phone, e-mail listservs, and social media.

Respond to all inquiries including media, regarding public safety policies, programs and activities in LeDroit

Park.

Planned, developed, coordinated and publicized co-sponsored LeDroit Park and Bloomingdale public safety

walk with McGruff the crime dog, 3rd & 5th District MPD officers and over 50 District residents improving

neighborhood morale and public safety.

Facilitate, organize and participate in crime prevention meetings District wide with Neighborhood Watch

Coordinator resulting in stronger neighborhood and government partnerships by data and resource sharing.

Baldwin, Jana -2-

Maintain and update LeDroit Park Civic Association website www.ledroitparkdc.org by creating press

releases and news content to inform neighbors about activities, special events, or other issues impacting

the District.

P ublic Health Analyst, Centers for Medicaid and Medicare Government Contractor, A+ Government Solutions,

Bethesda, Maryland, Aug. 2010-Jan.2011

Supported the implementation of a new ombudsman program within the Center for Medicare.

Assist senior level staff with developing, coordinating, disseminating, and marketing specialized public

health informational and educational materials and products.

Compiled draft responses to a variety of inquiries from the media, Congress, representatives from

government, business and labor.

Participated on internal teams to address public health communication needs related to Medicare.

Created and maintained informational databases for populating research information, accessing partner

profiles, and generating reports.

Prepared white papers, training materials in plain language, fact sheets, and web content for Medicare.gov.

Monitored and prepared weekly summaries for the ombudsman on news media, interest groups and

relevant information through Social Media searches, Google alerts, online news sources, printed material

and television commercials.

Advised leadership on strategies to improve communication through evidence-based approaches like faith-

based initiatives and social media platforms.

Produced and edited a diverse set of communication materials, including recommendation reports for hard-

to-reach audiences.

F ederal Grant Reviewer C ontractor, U.S. Health and Human Services, Washington, DC, June 2010-Aug. 2010

Possess thorough knowledge of grant writing and review process including SMART objectives, grant

coordination and monitoring, data collection, budgeting, tracking, reporting and identifying opportunities.

Reviewed federal grants under the Consolidated Appropriations Act of 2010 under the Teenage Pregnancy

Prevention Act & for the Administration for Children and Families, Office of Refugee Resettlement,

Residential Services for Unaccompanied Alien Children with a budget of over $110 million to distribute

across the United States.

C ommunication Associate Contractor, Vida Senior Centers, Washington, DC, Sept. 2009-Nov. 2009

Developed and implemented comprehensive communications plan specifically reaching the Latino/ Spanish

speaking population in DC for the 40th Year Anniversary Celebration Gala http://goo.gl/DoZ3G.

Created content and managed Facebook, Twitter and YouTube accounts, press releases, and printed

materials.

Organized 1st Silent Auction generating over $2500 of untapped funding from in-kind donations from over

20 local businesses.

V olunteer Research Assistant, Council of the District of Columbia, Committee on Health, Office of David A.

Catania, Chairperson Washington, DC, June 2009-Oct. 2009

Researcher & co-author The Youth Sexual Health Project: A Framework for Change: http://goo.gl/7zxS4

leading to comprehensive policy change in the District of Columbia Public Schools sexual health curriculum.

Developed data collection instruments including: printed materials, interview guides, focus group scripts and

checklists.

Facilitated youth focus groups on the topics of new media and sexual health, the digital divide and attitudes

of hip/hop celebrities promoting sexual health.

Established and evaluated delivery strategies and evaluated communication effectiveness of DC Sexual

Health Campaigns.

A f filiations & Leadership

Washington DC Councilmember Marion Barry Ward 8 Technology Council Member

Washington DC Community Emergency Response Team CERT Volunteer, March 2012

Black Benefactors, a Washington, DC based non-profit giving circle recently featured in the August 2011

Edition of Ebony Magazine

Kappa Kappa Gamma Sorority since 2000 serving as Panhellenic President in 2005, Salt Lake City, Utah,

Atlanta, Georgia, and Washington, DC Alumni Associations

Men s Health Caucus member, American Public Health Association, Washington, DC

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