Manager Sales
Resume:
Roger Baxter
Winston-Salem, North Carolina 27105-1429
E-Mail: ******@***********.*** 336-***-****
Experience:
Independent Consultant, Specializing in Project Management Software Development and Web Site
3/03 -
Development for Christian Organizations, Winston Salem, North Carolina
Develop, design, and code Internet websites for various Christian organizations.
Develop and code customized Internet based project scheduling, tracking, costing, and management
system software for use in publishing, advertising, and other project oriented industries.
Utilizing skills in project management, workflow optimization, publication, communication, HTML,
CGI, JavaScript, Perl, XHTML, and CSS.
Coyne Beahm, Advertising, Greensboro, North Carolina
8/98 - 2/03
Production Manager 8/98 2/03
Sourced and oversaw production of client s advertising and communications materials from digital
files to finished or mailed product including bar code trackable personalized direct mail kits.
Participated in computerization project for all estimating, traffic, purchasing, etc.
Supervised other production department members and contributed expertise in development of
client s relationship marketing and web based programs. Up to five print managers.
Developed shared Internet accessible database of vendors, job specifications, and bid analysis.
Coordinated exposure of both creative and account personnel to new vendor capabilities,
technologies, processes, and concepts.
Independent Management Consultant, Specializing in Publication Technology Optimization for
7/94 - 8/98
Advertisers, Publishers, and Printers, Winston Salem, North Carolina
Analyzed and documented existing production procedures, techniques, work flows, equipment
utilization, and personnel and equipment productivity.
Boosted employee morale, organized inventory control system, set up FileMaker Pro multi-location
data entry job tracking system, and reorganized for more orderly work flows; thereby improved
quality of staff performance, liquidated backlog of orders, and cut overtime requirements.
Recommended improvements in process, equipment, scheduling, and staffing.
Provided customized training materials and presented training programs to increase productivity of
client s staff members.
Developed Internet websites and advertising banners; achieved top 5 rankings on major search
engines and significant topical interest segment traffic and response.
Lowe s Companies, Inc., North Wilkesboro, North Carolina
2/87 - 7/94
Manager of Advertising Production Systems 11/92 - 7/94
Responsible for continual re-engineering of ad creation and production methodology, equipment
utilization, and personnel productivity.
Saved $1.5 million in first year with in-house production of area versioned and priced pre-print
newspaper inserts and ROP advertising. Set up automated versioning system.
Lead multi-department & multi-vendor team in 85% reduction of pricing lead times.
Developed and monitored departmental operating budget of $2.8 million.
Oversaw $40 million insert ad program vendor contacts, bids, and analysis.
Supervised training program to keep 52 staffers on leading edge of technology.
Directed production of 2500 pages of advertising per month.
Manager of Advertising Production 8/90 - 11/92
Directly supervised 6 advertising production departments with staff of 29 including photo studio.
Reduced advertising production times by 50%.
Brought in-house the annual production of 30,000 pages of printer's film for weekly area versioned
(200+ markets) inserts and ads which achieved payback in two years.
Produced 18% more base ad pages using 56% fewer creative staffers.
Pioneered and lead a multi-department team in research, evaluation, selection, design, and
implementation of a $1.7 million technology upgrade to a computer assisted graphic design system
covering 10 work groups.
Senior Supervisor of Production 2/87 - 8/90
Responsible for copy writing, typesetting, illustration, product information, and mechanical art
departments with 17 employees, and scheduling work of 4 creative departments plus other affected
internal groups, and outside vendors.
Provided overall production control for over 400 projects annually in all departments by
implementing computerized scheduling, regular work flow communication, time accounting, and
established hourly production costs and charge-back procedure.
Contributed expertise in print production technologies to improve quality of promotions while
reducing costs by close involvement with print vendors.
Assisted in development of computerized ad request system.
2/84 - 11/86 The Education Center, Inc., Greensboro, North Carolina
Printing Plant Manager 4/85 - 11/86
Responsible for sales forecasting, inventory control, order fulfillment, and manufacture of over 500
products (including hard cover and soft cover books), 6 magazine titles, and their direct mail
promotions.
Increased production and billings over 40% in each of two consecutive years and expanded outside
commercial print sales by 31%. Accountable for profit or loss of all production processes.
Director of Technical Operations 2/84 - 4/85
4/82 - 1/84 Fisher-Harrison Printing, Greensboro & Durham, North Carolina
Production Scheduler at Greensboro plant 9/83 - 1/84
Reviewed and approved all job production plans and set production schedules for all departments in
plant operating 24/7/365.
Production Manager at Durham plant 5/83 - 9/83
Improved profitability of fixed price schedule print projects.
Production Coordinator at Greensboro plant 4/82 - 5/83
1/78 - 12/81 The Education Center, Inc., Greensboro, North Carolina
Production Director Prep, Press, Bindery, Packaging, Inventory, Purchasing, Warehouse & Shipping
Departments 5/78 - 12/81
Decreased personnel requirements 47% while meeting demands of a 305% increase in product sales.
Lead development of inventory control and production cost projection, monitoring, and accounting
information management systems.
Conducted weekly training sessions for department supervisors to upgrade quality of staff
performance.
Supervisor of Press & Pre-Press with staff of 7 2/78 - 5/78
Supervisor of Pre-Press 1/78 - 2/78
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