Director Sales

Marcus Tesoriero - Resume Presentation Transcript

Marcus Tesoriero! creative director / copywriter Resume Australia: +61-416-***-*** USA: +1-310-***-**** Email: ******.***@**.*** Marcus Tesoriero MajorBackground achievements "Possessing a wealth of experience in He is an inspirational team leader and a Drink Driving campaign - Ogilvy (Sydney). Research shows thattraditional advertising channels, and digital motivated team player. Continually this has been one of the most effective campaigns ever for thein more recent years, Marcus skillset evolving, he looks to build on his portfolio RTA in reducing drink drivers on the road. essentially bridges the gap for today s of successful work and, in turn, help build agencies allowing for creative campaigns the entire creative pro le of his chosen Played a major role in winning The Roads & Traf c Authorityto ow seamlessly across all media, agency. (RTA), Australian Rugby Union, Yahoo! and Lotto accounts fortechnology and advertising platforms. Ogilvy (Sydney). Marcus has a deep creative background. Specialties Created the line Can t Beat That Taste! for KFC through OgilvyHe is particularly experienced across TV, Creative development & strategy (Sydney). A strapline that led to 8+ years of positive sales growthprint, experiential and of course, all forms (Through The Line) " for the Australian KFC brand. of digital. His recent years have been spent Integrated Mobile/Social/Web/Video crafting online campaigns with a portion of campaign thinking Played a major role in winning the Medibank Private and Ninefoldthat time being engaged directly with Traditional TVC/Print/Radio ideas that accounts for The White Agency (Sydney).mobile - more speci cally with iPhone and integrate with digital campaigns iPad apps. TVC/Video scripting and screenwriting Created The Harringtons, Australia s rst branded online sitcom Extensive experience in TV/Film for the Commonwealth Bank through The White Agency.As an addition to a broad knowledge production & lm directing across all technologies and digital Interactive video "channels, Marcus has a key focus in the Copywriting RECENT AWARDSgrowth area of online video. His goal is to User experience for web, mobile & "not only create engaging web video tablet devices 2012 Silver International Creative Summit Award - CBA"content but also to create video Oversee creative projects, copywriting "campaigns that integrate across multiple & design 2012 Gold International Creative Summit Award - Lexus"consumer platforms - from TV and online Agency management & team leadership "to tablet and mobile devices. 2012 Interactive Media Awards Best In Class banking CBA Marcus has fantastic client relations, 2012 Interactive Media Awards Best In Class nancial services"offering education and insight into what "good creative is and how a client s brand 2012 Australian Mobile Awards winner - CBA"can implement it. These relationships have "allowed him to stay well connected 2012 Australian Mobile Awards nalist - Lexusthroughout the industry producing an array of leads for his agency as assistance in 2011 Silver Ef e award - Commonwealth Bank"winning new business. " 2011 CREATIVE Hotshop Award for The White Agency, Sydney " 2011 collaborative awards from IAB, IMA, W3, AIMIA and a Cannes Silver Lion We Are Social Mogeneration Ogilvy (New York) RefereesCreative Director (Contract) Creative Director Freelance Copywriter "2012 to Present" 2009 2010" 2000" Darwin Tomlinson " Deputy Executive Creative Director, "> After an extended trip to LA and > Developed strategies, ideas and > Freelanced as a copywriter for TV, DDB / DDB Tribal SydneyNew York I ve now been back in designs for mobile and tablet print and direct advertising" +61-488-***-*** devices to integrate with a clients "Sydney contracting as a Creative unique brand - more speci cally for > Clients included American ExpressDirector and/or Senior Copywriter and IBM" Mikael Austin iPhone, iPad and Android devices" Digital Creative Director, Lavender Sydneywith several agencies +61-404-***-***> Agencies include Moon Creative, > Oversaw teams for creative, Ogilvy (Sydney) design and developmentWunderman, The Works and now " Copywriter Ignacio Rodriguez 1995-2000 Associate Creative Director, Leo Burnett SydWe Are Social > Clients included Coca Cola, Skins, +61-411-***-*** NRMA, Fairfax and more.. > Worked as a middleweight > Brands worked on during this time copywriter for TV, print, radio and "include Jim Beam, Skoda, West eld, direct advertising" An ideas man, Marcus brings to his workVodafone, Luxottica (Ray-Band, Ogilvy (Sydney) " an ability to generate big picture thinkingVogue Eyewear, Sunglass Hut > Clients included Arnott s, and execute down to the most minute level. Senior Copywriteretc ), Julius Marlow, Coca-Cola, Goodman Fielder, KFC, NSW Darwin Tomlinson Executive Creative Director, 2001 2009"Freeview, Microsoft, Heinz and Sony Lotteries, American Express, (Deputy), DDB / DDB Tribal > Strategic thinking and creative Qantas, Lion Nathan (XXX, Emu Bitter, Tooheys), Telstra and more Marcus is a creative that effectively bridges development for some of theThe White Agency industry s largest brands. Worked the divide between the world of digital andACD / Creative Director The Hale Agency the more traditional advertising avenues across all mediums including TV, Mikael Austin Digital Creative Director,2010 2012" print, radio, direct and digital" Junior Copywriter Lavender (Sydney) " 1994-1995"> 2011 CREATIVE Hotshop Award > Managed creative teams and his creative concepts, particularly inwinner - Digital/Online agencies oversaw large projects / campaigns" > Worked as a junior copywriter for digital, are absolutely world class " TV, print and radio advertising Keith Ahern - CEO, Mogeneration> Reported directly to the ECD > Helped build client relationships for conceiving ideas and managing key brands such as RTA, Qantas, I have known Marcus for over 15 years now, KFC, NSW Lotteries and LG"teams across all advertising " Education & training within that time I ve had the pleasure ofplatforms, from integrated digital " watching him grow into a writer of the > Developed a program with Award highest calibre. executions for web, social, mobile/ School to help place up and coming 2010-2012 Karel Segers Storytablet and video to above the line Michael Connaghan CEO, creative talent" Series Screenwritingadvertising and experiential events STW Communications "" 2008-2010 On Camera Connections > Worked on and won large-scale Marcus is a hard worker, a good strategic> Appointed to the senior client pitches such as the Roads and Writing, acting, directing thinker and is genuinely passionate aboutmanagement board for agency Traf c Authority (RTA), Australian 2007 Steve Kaplan s Comedy advertising leadership and governance Rugby Union, NSW Lotteries (Lotto) Intensive Screenwriting" and Yahoo!" Jack Davies Group Creative Director, Ogilvy 2006 Robert McKee s Story - "> Clients included Lexus, Coca > Clients included Coca Cola, RTA, ScreenwritingCola, the Commonwealth Bank, Portfolio showcase: Yahoo! American Express, KFC, 1995 AWARD School (Top 10)Coke brands (Sprite, Mother Energy Australian Rugby Union, Kimberly www.marcustes.com 1994/95 Advertising Diploma - TAFE"Drink, Powerade, Coke Zero Clark, NSW Lotteries, Unilever, 1993 Knox Grammar School (HSC)Toyota, Telstra, Medibank, Tourism Castrol, The Economist, LG, Qantas, LinkedIn pro le: Australian and more IBM and more... http://www.linkedin.com/in/marcustes