Manager Marketing

NATASHA DANIELS

************@*****.***

** ******** ******, *******, **, 30311 404-***-**** mobile 404-***-**** fax

Writing Samples: http://www.slideshare.net/natashadaniels/natasha-daniels-writing-samples

CAREER SUMMARY

Media Relations Manager with more than five years of frontline experience managing public relations, crisis

communications, internal/external communications and community relations in the government, nonprofit and

corporate arenas.

CORE COMPETENCIES

Marketing Website Content Development Media Pitching

Local, Regional and National Email Marketing Campaigns Integrated Communications

Media Coverage Speechwriting Media Training, Press

Special Event Management Conferences, Talking Points

Writing, Editing and Proofreading

Press Kits Marketing Collateral Spokesperson

(News Releases, Fact Sheets, Photography Cross-Functional Team

Backgrounders) Leadership

Publication Design

PROFESSIONAL EXPERIENCE

COMMUNICATIONS ADVISOR 2011-present

THE CITY OF ATLANTA

CITY COUNCIL MEMBER AARON WATSON POST 2 AT-LARGE

Achieved unprecedented media coverage (more than 300 media impressions) for Living Smarter Bike Ride

Series. Included features on WAGA FOX 5, WXIA 11 Alive and the CW Atlanta 69

(Consultant Position) High-level position in fast-paced Atlanta City Council office; Oversee execution of media

outreach for a range of community events; Manage electronic database of 5,000 plus constituents; Exercise high-

degree of independent initiative, discretion and sound judgment; Provide event planning and consulting services;

Advise and assist as required by Chief of Staff; Perform a variety of administrative functions.

PUBLIC RELATIONS MANAGER 2009-2010

AGAPE COMMUNITY CENTER

Atlanta, GA

Increased online donations by 12.5 percent through creation of digital marketing newsletter

Initiated surge in bequest and individual giving (10.6 percent increase) after overhaul of print fundraising

newsletter. New design included in-depth news articles, advanced graphic design and compact layout

format still being utilized to date

(Consultant Position) Implemented proactive public relations strategies to generate awareness of the center s

specialty programs and youth-based initiatives; Wrote press releases, news articles, success stories, speeches and

public service announcements; Introduced integration of digital media campaigns with traditional media relations

efforts; Generated ongoing media coverage and positive branding for the nonprofit.

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PUBLIC RELATIONS MANAGER 2005-2008

ATLANTA COMMUNITY FOOD BANK

Executed media relations for seven different divisions of the Atlanta Community Food Bank

Prepared talking points for partner dignitaries and celebrity spokespersons including:

Atlanta Mayor Shirley Franklin, Georgia Senator Saxby Chambliss, Georgia Lt. Governor Casey Cagle,

Bruce Springsteen, Atlanta Braves Pitcher John Smoltz, Beyonc Knowles, Usher Raymond and Tyler

Perry

Writer/editor of external newsletters, publications and print materials; Official publicist for CEO, COO and

executive management team; Formulated multiple PR plans monthly; Evaluated marketing plans and promotional

programs for compatibility with PR efforts; Assisted in execution of photography, special events, data base creation

and fundraising; Monitored social, economic and political trends that could impact the organization; Outstanding

track record of cultivating, maintaining and strengthening media relationships; Continually worked closely with

notable media personalities including: Brenda Wood, Ryan Cameron, Holly Firfer; Karen Greer of NBC 11 Alive

News, Cynee Simpson and Adam Murphy of WGCL CBS 46 News, Tom Jones of WSB Channel 2 ABC, Mark Hyman of

FOX 5; Atlanta Journal Constitution reporters Maria Saporta, Montse Knowlton, Sandra Eckstein, Danny Flanders,

Ernie Suggs, Chris Quinn and Tammy Joyner; Atlanta Business Chronicle reporters, Jill Lerner and Wendy Bowman

Littler.

PUBLIC INFORMATION OFFICER 2004-2005

THE CITY OF EAST POINT, GA

OFFICE OF THE MAYOR / CITY MANAGER

Developed multiple crisis communications plans during citywide environmental emergency deemed the

highest-level crisis in Georgia history The 2004 Chemical Leak in East Point, GA. City mandates required

middle-of-the-night evacuations of more than 25,000 residents. Over a 24-hour period, executed numerous

press conferences and answered around-the-clock investigational questions from national, regional and

local reporters including media reps from: The New York Times, CNN, CBS, NBC, ABC and FOX

Improved the image of the City of East Point through a series of positive articles in the Atlanta Journal-

Constitution newspaper that emphasized responsiveness and transparency of local leadership

Executed proactive media relations tactics worked closely with Mayor, City Manager, Chief of Police and Fire

Department; Managed external public relations; Executive writer of official city information including speeches,

press releases, media alerts, proclamations, resolutions, newsletters and brochures; Managed content of City of

East Point website; Provided media coaching for elected officials; Wrote scripts, directed advertisements, produced

informational TV programs for East Point Government TV.

EDUCATION

Bachelor of Science in Communications, Tennessee State University

RERERENCES

Excellent references available upon request

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