Account Executive Public Relations

JIMMY A. HERN NDEZ

305-***-**** *********@*****.***

O n l i n e P o r t f o l i o : w w w. j i m m y h e r n a n d e z . c o m

PROFILE

Seasoned communications professional with a keen ability to build and sustain relationships with media

History of success in developing public relations campaigns that have secured placements and feature

coverage in national, regional, local and online media outlets

Proven capability of providing strategic planning, counsel, and crisis and brand management to mitigate media

issues

Effective strategist with an ability to develop civic engagement initiatives that mobilize publics

Team leader recognized for producing tangible results and possessing qualities that promote team work

EXPERIENCE & ACHIEVEMENTS

PROACTIVE MEDIA RELATIONS

Coordinated a national radio initiative for an organization s campaign to encourage Hispanic participation in the

2010 Census; Developed relationships with more than 90 radio stations in 26 states

History of success in conceiving and managing public relations campaigns that have introduced brands in new

markets, and raised awareness of employers products, services and initiatives

Conceived and managed national and segmented media outreach campaigns for organizations never before

supported with public relations; Consumer surveys have shown an increase of awareness and appeal for these

organizations

On employers behalf, developed working relationships with target reporters at large, medium and small media

outlets that were instrumental in securing positive news coverage in print, TV, radio and online

Managed an employer s relationship with its Hispanic public relations agency; Planning and executing

campaigns that increased awareness of the brand and products in the Hispanic community

History of success in securing media interviews for organizations leaders to position them as thought leaders,

thereby also increasing awareness of initiatives, products, services and brands

REACTIVE MEDIA RELATIONS

History of success in serving as on-the-record spokesperson

Provided crisis counsel, and managed and mitigated media issues stemming from business operations, legal

proceedings, regulatory changes, emergency response, and others

Effectively leveraged internal and external relationships to help mitigate media issues

WRITING & EDITING

For a major daily newspaper in Central Florida, wrote news and feature stories about business and general

interest affairs

History of success in drafting and placing clean and crisp communications

Developed media briefs with speeches, talking points, and background research for press events and interviews

Drafted and placed op-eds and byline articles

For a top 10 U.S. bank, developed multi-state media fact sheets that can be found at h ttps://

mediaroom.tdbank.com/overview-facts

CAPITOL HILL & POLITICAL EXPERIENCE

On employers behalf, successfully coordinated with offices of governors, members of Congress and mayors to

plan and execute media events of interest to their constituents

Volunteered and canvassed for Obama for America in 2008 and 2012 in Miami and Philadelphia, respectively

For a national nonprofit focused on civic participation, drafted statements informing stakeholders of the

organization s position on policy debates at federal and state levels

PUBLIC RELATIONS EFFECTIVENESS & MANAGEMENT

For an employer, lead the development and implementation of a new tool measuring the effectiveness of public

relations efforts, including key message penetration, tone and reach; Tool implementation has helped the

communications team develop crisper messages that are often used by reporters

www.jimmyhernandez.com 305-***-**** j ********@*****.*** Resume of Jimmy A. Hern ndez, page 1

Assisted senior public relations managers to train and supervise corporate public relations teams

Planned and executed successful public relations events, and managed the attendance of high-profile guests

such as David Plouffe

EMPLOYMENT HISTORY

TD BANK, Cherry Hill, N.J.

Assistant Vice President of Media Relations May 2010 - present

VOTO LATINO, Washington, D.C.

2010 Census National Radio Outreach Coordinator Aug 2009 - May 2010

CENTER FOR EXCELLENCE IN ADVERTISING AT HOWARD UNIVERSITY, Washington, D.C.

Public Relations Officer Aug 2008 - May 2010

WRAGG & CASAS PUBLIC RELATIONS, Miami, Fla.

Managing Account Executive for Commerce Bank -- now TD Bank Nov 2007 - Aug 2008

Account Executive Feb 2007 - Nov 2007

DAYTONA BEACH NEWS-JOURNAL, Daytona Beach, Fla.

Business News Intern Aug 2006 - Dec 2006

EDUCATION

May 2010 - M.A. in Mass Communications and Media Studies from Howard University in Washington, D.C.

Dec 2006 - B.A. in Mass Communications from Bethune-Cookman University in Daytona Beach, Fla.

RECOGNITIONS & SPECIAL SKILLS

Annenberg Foundation Full Tuition Scholarship Recipient to attend Howard University

Named the Q4 2010 employee of the quarter by TD Bank s corporate communications department

Named the 2011 TD Greenception Award recipient by TD Bank Group; the first U.S.-based employee to receive

the award

Fluent in Spanish

Proficient in Apple s iWork Suite and Microsoft s Office Suite

Knowledgeable in Adobe Photoshop

www.jimmyhernandez.com 305-***-**** j ********@*****.*** Resume of Jimmy A. Hern ndez, page 2

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