Marketing Quality Assurance
Resume:
:: Personal ::
Christa Hastie / 949-***-**** / *******@*************.*** / www.splitinteractive.com / www.christahastie.com
:: Skills ::
php, mysql, sql, perl, javascript, HTML/HTML5, css, ajax/jQuery, photoshop, wordpress (developing custom
themes, custom plugins/widgets using PHP), XML, unix/ssh, basic C/shell scripting, ftp, seo, x-cart, familiar with
scrum production methodology for web/software projects, CMS systems, email campaign management/analysis
with jangomail/constant contact, iMovie, excel, word, powerpoint, public speaking
:: Work Experience ::
October 2010 Present: Sony Pictures Television Senior Web Developer & DBA (contract/freelance)
Lead Developer Database design, and both front-end and back-end design and programming of dozens of
large and small dynamic, database driven websites (and accompanying CMS'), mobile applications, custom
wordpress sites/plugins, and email campaigns for SPT's marketing / B2B group including the studio's
international and US production, distribution, marketing, media relations, ad sales and networks business
units.
September 2003 September 2010: Split Interactive Web Design Lead Web Producer/Developer
Acquisition of new clients Wrote proposals and contracts, prepared presentations for clients, marketing
and advertising planning/execution to acquire new leads
Project management Hire subcontracted developers and designers, prepare project budgets and timelines,
manage customer relationships throughout projects
Designer and Developer Design and programming of dozens of websites, web/applications, wordpress and
x-cart sites, email campaigns, seo, web/email campaign/print design layout in Photoshop
Marketing, Events & PR Managed creative, technical and logistical elements of marketing, event and PR
campaigns for clients. This includes event design, event logistics, budgeting, editorial pitching/follow-up,
sponsorship acquisition, marketing plans, and, client service.
Instructor/Speaker Website design instructor for the Small Business Administration on west coast. Taught
courses to small business owners on how to design, build and maintain their own website. Designed and
wrote 100 page course book for class. Spoke at dozens of shows/conferences across the US in front of
large audiences.
Some notable clients have included: Visa (web), UCSB (web/database), Sony Pictures (web), SBA (web),
ASCAP (event/PR), Caruso Affiliated (event/PR)
June 2003 September 2003: Castaway on CBS Survivor Pearl Islands
August 1999 June 2003: Sony Pictures Digital Entertainment (SPDE): Lead Programmer
Planned, designed, wrote, integrated, QA tested, and maintained hundreds of PHP/mySQL, Perl, shell, and
JavaScript scripts to support front-end web producers and developers with interactive, dynamic,
administrative and tracking components for hundreds of Sony Pictures TV, film, and corporate web sites (eg.
flash and php e-cards; javascript cookies; database integration tools; PDA/mobile SMS applications; user
polls; database query and manipulation tools; tracking links; CMS).
Created and executed a plan to consolidate user data from dozens of disparate data sources from hundreds
of online Sony property websites to maximize use (increase sales/awareness of Sony properties) by Sony
research and marketing team using Shell, PHP, mySQl, Oracle, and Perl.
Logically and efficiently designed, created and deployed a 3 million relational customer/user database in
mySQL, enabling SPDE the ability to purchase and leverage an E.piphany E.5 Analytic and Marketing
Platform in Oracle. This included tightly managing the project timeline and dozens of production staff to
seamlessly switch over hundreds of websites to flow into the new database system.
Designed and coded various secure web tools for Sony s research and marketing team to perform email list
segmentation and list downloads with multi-million user database, web/email campaign reporting and
analysis tools, custom WYSIWYG email campaign generators, based on customer/user demographic and
web activity.
Wrote 20 pages of technical guidelines for web sites developed by outside vendors to ensure proper site
functionality in our server environment and proper delivery of thorough site documentation and assets
when sites are delivered and ready to be hosted and maintained on our server farm. It included everything
from QA guidelines, file naming conventions, legal standards and requirements, PHP/Perl versions/modules
available for use, relative and absolute server paths, server hardware and OS, web server specs, etc.
Wrote data delivery guidelines and standards for 3rd party promotion/marketing partners collecting and
delivering Sony customer/user data to ensure customer/user data is quality and formatted properly to
provide ease of integration of data into existing sonypictures.com customer/user data mart to be used
immediately by marketing and business units.
Developed Quality Assurance test plans for both front and back-end site functionality.
Interviewed and hired both permanent and contract web developers, DBAs, Unix admins, and QA team
members.
Assisted system admins and managers in identifying and resolving problems related to scripts and new
system/server configurations, development of system architecture, design and requirements for our 15+
web and database server farm (Sun, Linux/Apache, mySQL & Windows NT/2000 platforms)
Worked closely with various business units at Sony to recommend, assist and implement solutions that
provide greater marketing and business opportunities by analyzing user requirements, current procedures,
and problems to automate processing or to improve existing systems and/or applications.
Create, prepare and present reports and for technical projects for both technical and non-technical
marketing and business units.
:: Education ::
University of California, Irvine Graduated 2000, B.A. Political Science / Chemistry
Franklin Covey Project Management + Franklin Covey Time Quest
Stellent CMS Administration Training
Epiphany (CRM) Custom Training
BEA Certification - Developing Enterprise Applications with BEA WebLogic Server Using EJBs
BEA Certification - Development with BEA WebLogic Portal Version 4.0
O Reilly Perl University - XML processing with Perl, Advanced CGI Perl programming, Introduction to Mod Perl
UCLA Extension - Macromedia Flash Workshop, Macromedia Generator 2
Lynda.com Courses completed in HTML5, XML, Wordpress Development, Ajax
Other - Webinars on Scrum methodology
University of California, Irvine Including C++ software programming
:: References ::
Ira Rubenstein
EVP, Digital Marketing, 20th Century Fox
***.**********@***.***
Audrey Marco
VP Marketing, Sony Pictures
Geoffrey Springer
VP Production/Technology, Sony Pictures
*********@*****.***
Bradley James
*******@*******.***
VP Systems Engineering, Sony Pictures
Jeff Biesman
********@*****.***
SVP Direct Marketing, Bank of America
Lionel Felix
Global IT Director, Enfatico
******.*****@********.***
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