Project Manager

Melissa C Holguin

Email: ********@***************.***

Address:

City: Chino

State: CA

Zip: 91710

Country: USA

Phone: 909-***-****

Skill Level: Any

Salary Range:

Primary Skills/Experience:

Key Qualifications: Highly-qualified Community Relations Specialist responsible for project public information management and project outreach coordination. Ms. Holguin currently manages the Social Media Programs for Arellano Associates as well as two major Metro projects, including development of an innovative GeoSocial interactive project map and development of the project websites. She has worked on small to large-scale public programs. Ms. Holguin has played an instrumental role in planning, developing and implementing key small business programs for the past ten years. She has a particular expertise in project coordination, client and community relations. She is accustomed to working with senior staff, elected officials, business leaders and the grassroots community. She has an excellent command of Spanish and knowledge of Latino communities in Southern California.

Educational Background:

High School Dipolma from California State University, Fullerton CA 1/2001 to 5/1997 (International Business)

Job History / Details:

Summary

With nearly 15 years of experience, a highly-qualified Community Relations Specialist and Social Media Manager responsible for public information management and project outreach coordination. Responsibilities include development and implementation of Communication Plans that effectively and proactively deliver the project messages and support goals and objectives, including client and public communications, development of project collaterals, marketing materials, and online engagement tools. Ms. Holguin developed and implemented Social Media Campaigns for internal and corporate use as well as two major public transportation planning projects, including the development of an innovative GeoSocial interactive location-based project map and related corresponding project websites. She has worked on small to large-scale public programs. Ms. Holguin has also played an instrumental role in planning, developing and implementing key small business programs for the past ten years. She has a particular expertise in project coordination, client and community relations and is accustomed to working with senior staff, elected officials, business leaders and the grassroots community.

Highlights

Direct interface with client marketing departments and external design firms to support project and program objectives.

Excellent command of Spanish and knowledge of Latino communities in Southern California.

Public Sector Social Media Campaign management

Technical and interactive web tools development

Project management for multi-jurisdictional projects

Experience

April 2011 to Current

Innovative Technology

Ms. Holguin has been instrumental in the development of a project- specific Geo-Social Interactive Map, a Google-based tool that allows the user to view the project area and zoom into specific areas of interest such as alternatives, cities, and proposed stations as well as a geo-coded comments feature that can be shared through Facebook, Twitter and Instagram.

August 2012 to Current

Southern California Association of Governments (SCAG) PCH Safety Study 5 The City of Malibu together with SCAG is conducting a safety study along PCH from the eastern to the western Malibu City limits, approximately 21 miles, for all modes of travel pedestrians, bicycles and autos).

5 Ms.

Holguin serves as Project Manager implementing the Community Participation Plan CPP), including coordination between SCAG, the City, key stakeholders and the technical consultant; identification of and coordination with Project Steering Committee members; development of collaterals, marketing materials and key messages; coordination and preparation of public meetings and participation in project team meetings.

5 Responsible for overall project implementation and management, including staffing, budget and overall schedule.

5 2012 to Current

Ms.

Holguin is also leading the effort in the development of an online public engagement tool that creates a dynamic interface for the public to provide input regarding priorities and concerns.

This tool affords the ability to reach a greater number of participants while reducing overall cost and expenses in comparison to other engagement and marketing tools.

Ms.

Holguin also facilitated internal staff training and coordination with the software development company.

June 2010 to Current

Los Angeles County Metropolitan Transportation Authority (Metro) High Desert Corridor 5 The Metro & Caltrans are leading the effort for the HDC project that proposes the construction of a new, approximately 63-mile, east-west freeway/expressway linking State Route (SR)-14 in Los Angeles County with SR-18 in San Bernardino County.

5 Ms.

Holguin works closely with Metro, Caltrans and the project team, including assistance with the development of the Public Participation Plan, coordination of elected official briefings and public meetings, and oversight of the social media strategies.

5 Developed notification plan and strategies to promote the project through web, eblasts, social media, direct mail, and print materials that could be used during key milestones and/or through the project duration.

5 2010 to Current

To date, Ms.

Holguin has facilitated four online webinar presentations that involved technical set up, broadcasting live through Ustream, and onsite live messaging through Facebook and Twitter.

Viewers' questions and comments were captured and shared with the meeting audience, both in the room and online.

The combined webinar recordings have reached nearly 700 views to date.

Additionally, Ms.

Holguin assisted with the development of the webinar presentation content to ensure consistent and clear key messages.

5 2010 to Current

Led the effort in creating a new company website, including collaboration with internal team members and the web designer, development of content and graphics, and set up of video hosting site to showcase key project promotional videos.

Key tasks included oversight of design, budget management and training for ongoing maintenance and updates.

Community Relations-Project Specific.

June 2007 to Current

Los Angeles County Metropolitan Transportation (Metro) Authority Eastside Transit Corridor Phase 2 5 Ms.

Holguin currently serves as Deputy Project Manager providing ongoing project support on this major transportation connection through the communities and cities east of Downtown Los Angeles, including the unincorporated areas of East Los Angeles, and the cities of Montebello, Pico Rivera and Whittier.

5 Tasks include close coordination with the project corridor city councils to schedule project update presentations and open houses, logistical coordination for focus group sessions and community open houses, prepare and maintain project issues matrix; set up and delivery of the social media strategies; and development of multi-lingual project materials to serve the needs of various ethnic groups within the target area.

5 Ms.

Holguin has implemented the use of an online webinar, including technical set up, live broadcasting through Ustream and ensuring that the post production video was made av.

5 2007 to 2010

Served as the company's Proposal and Marketing Manager responsible for identifying potential new work, coordination with project managers, preparation of marketing materials to promote company qualifications, and preparing proposal submittals for small to large scale projects.

Under this role, Ms.

Holguin developed and implemented the use of a new reporting system and tracking database, Proposals & Projects Management System .

5 2006 - 2007: Ms.

Holguin provided project support for State Route 210 Freeway Public Information Program, specifically for the community and vendor booth coordination and sponsorship identification and coordination.

Tasks include identification of potential vendors, development and management of vendor lists and contact database, and preparation of marketing and promotional materials and ad placements.

5 1998 to 2003

Planned and coordinated a small business conference for the Orange County.

Transportation Authority, including securing event sponsors and exhibitors, development.

and printing of event program and advertisements, preparation of all marketing materials.

and event-day logistics and set up for over 500 attendees in a major venue.

Education

1997 California State University Fullerton,

Bachelor of Arts International Business Spanish

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