Content Marketing

Location:

Hatfield, PA

Posted:

November 11, 2012

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Resume:

Frank Irving

**** ******** *****, ********, ** **440 - 215-***-**** - ********@*****.***

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Experience

Site Editor, EHRWatch, MedTech Media, May 2011-Present

Contract editor for, a site devoted to coverage of electronic health records. Responsible for creating and posting fresh content each business day. Interact with community readers. Also contribute freelance articles to other MedTech properties, such as Healthcare IT News and Healthcare Finance News.

Editor, Merion Publications Inc., 1997-May 2011

Conceptualized, planned and launched ADVANCE for Health Information Executives, a monthly magazine and companion Web site for information technology executives and physicians in hospitals, networked health systems and large group practices. Responsible for creation, production and maintenance of all print and Web content. Managed staff editors and collaborated with design, advertising, marketing and multimedia teams. Directed drive to maximize Web traffic and social media community interaction, including implementation of the company's first-ever all-digital publication. Wrote and edited copy, acquired content, produced multimedia features, and founded "" blog, which appeared on 9 Merion Publications Web sites and averaged more than 2,500 views per week.

Editor/Publisher, Healthcare Illuminated, June 2010-Present

Creator, editor/blogger and publisher of blog, launched in August 2010, covering health news and medical innovations. Aside from its own Web site, Healthcare Illuminated is available via and iPhone/iPad applictions and on .

News/Senior/Managing Editor, Cardinal Business Media, 1988-1997

Hired as news editor at launch of Midrange Systems, a twice-monthly national newsmagazine covering the midrange computing market. Reported from industry conferences, product introductions, media briefings and meetings/phone interviews with sources. Promoted to senior editor, adding staff supervision and commentary/analysis to responsibilities. Promoted to managing editor to handle day-to-day operations of practice management journal for doctors. Member of editorial teams that won Computer Press Award (Midrange Systems) and Jesse Neal Editorial Achievement Award (Optometric Management).

Staff Writer, Users Inc., 1986-1988

Wrote documentation, training and marketing materials for software developer in the financial services sector. Provided on-site training to customer personnel during software conversions and user-group meetings. Created and produced company’s monthly marketing newsletter.

Copywriter, Adams Associates, 1985-1986

Developed copy and support materials for a variety of industrial and consumer-goods companies. Supervised photo shoots and created video presentations.

Education

University of Virginia, BA in Economics, 1980

Stetson University College of Law, 1983-84

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