Sales Marketing

LINDA SMITH

Email: ********@************.***

Address:

City: McLean

State: VA

Zip: 22101

Country: USA

Phone: 703-***-****

Skill Level: Any

Salary Range:

Primary Skills/Experience:

Desires a high-level position in a professional corporate environment. Brand & Marketing Strategy - Experience developing marketing strategy supporting and aligning with long-term strategic plan. Ensured annual planning was linked with critical business needs, budget and sales goals, while superior project management skills provide on time, on budget delivery. Marketing Communications - Working in conjunction with internal business units and external constituents, helped lead the development of relevant & compelling big ideas and hard-hitting marketing plans and provided guidance that delivered flawless execution in-market. Brand Positioning - Based on thorough customer and competitor research, collaborated in the ongoing optimization of company brand to ensure brand was optimally positioned in the market, and strategically unlocked additional growth opportunities over time. Internet / Intranet Development - project managed award-winning corporate and ecommerce web sites for redesign; content, design, navigation and usability. Significant lead generation, ecommerce and revenue results achieved.

Educational Background:

High School Dipolma from BOSTON COLLEGE, Chestnut Hill MA 1/2001 to 6/1986 (Marketing & Human Resource Management)

High School Dipolma from PRATT INSTITUTE, GRADUATE SCHOOL OF ART & DESI, Chestnut Hill MA 1/2001 to 11/2012

Job History / Details:

Executive Profile

Innovative marketing and web executive experienced in developing successful multi-channel campaigns for lead generation and increased revenue. Desires a high-level position in a professional corporate environment.

Brand & Marketing Strategy - Experience developing marketing strategy supporting and aligning with long-term strategic plan. Ensured annual planning was linked with critical business needs, budget and sales goals, while superior project management skills provide on time, on budget delivery.

Marketing Communications - Working in conjunction with internal business units and external constituents, helped lead the development of relevant & compelling big ideas and hard-hitting marketing plans and provided guidance that delivered flawless execution in-market.

Brand Positioning - Based on thorough customer and competitor research, collaborated in the ongoing optimization of company brand to ensure brand was optimally positioned in the market, and strategically unlocked additional growth opportunities over time.

Internet / Intranet Development - project managed award-winning corporate and ecommerce web sites for redesign; content, design, navigation and usability. Significant lead generation, ecommerce and revenue results achieved.

Skill Highlights

Strategic Roadmap & Budget

Superior Communication Skills

Writing / Presentation Skills

Campaign Development In All Media Forms

Vendor / Agency Direction

Innovative, Creative Thinker

Web Site Development

Product Development

Email Marketing

Analytics & Reporting

Project Management

Core Accomplishments

Marketing Campaign Development

Initiated first multi-channel branding and product campaign for technology company resulting in significant lead generation and increases in revenue for SaaS and custom enterprise software.

Working closely with product development and sales, launched PPC / Adwords and SEO campaign providing 35 percentage increase in leads to sales.

Launched extensive email marketing campaigns delivering and optimizing data-driven interactive marketing communications, driving customer engagement, increasing sales and improved ROI.

Tracked all campaigns and leads via salesforce, implementing customer life-cycle management.

Web Site Development:

Responsible for numerous site designs all yielding significant increases in site visits, usability and revenue.

Spearheaded redesign of nextel.com content, design and ecommerce flow, increasing visits by 300 percentage and 500 percentage growth in sales.

Professional Experience

March 2010 to Current

NJVC, IT Solutions, Government & Commercial Cont Vienna, VA

Senior Communications Leader

Developed and executed corporate communications strategy for 1400 employees dispersed globally, where 90 percentage are at cleared locations, posing technical challenges.

Led redesign of corporate site, implementing SEO and social media, yielding 33 percentage increase in site visits including white paper and case study downloads and prospect data capture to salesforce.

Led redesign of intranet from stagnant site to robust Drupal CMS, implemented analytics and increased site usage 200 percentage .

New site included daily articles, real-time industry news, HR / benefits information and training. Annual cost savings of $40K/year.

Led business specifications for ongoing site navigation, wireframes, content and design using Agile Scrum project management.

Advised C-level leading crisis-communication and mergers and acquisition positioning.

Launched successful internal campaigns developed from concept through launch including: concept creation, copy, design, direct mail, email, and intranet.

Implemented processes facilitating organizational effectiveness and measured projects success with surveys and google analytics.

June 2008 to March 2010

AVECTRA, Association Management Software McLean, VA

Director

Developed and implemented brand, product, and marketing strategy roadmap, partnering with product development and sales to support goals through full life-cycle lead management.

Developed marketing budget and managed multi-channel messaging with campaign tracking and ROI analysis via salesforce.com.

Hired staff and directed prospect acquisition email campaigns, case studies, white papers, brochures, and direct mail, all with campaign tracking in CRM enabling end-to-end lead management oversight.

Directed social media, blogs, SEO, PPC and website analytics.

Performed market segment analysis.

Developed complex web site to support sales efforts, increasing lead generation 25 percentage and significant sales revenue increase.

Launched online Academy and webinars to acquire pre-qualified prospects.

February 2005 to February 2008

NATIONAL INSTITUTE BUSINESS MANAGEMENT Falls Church, VA

Senior Director

Launched innovative marketing and web strategy for print publisher by developing business requirements for new subscription web sites, CMS and blogs.

Cost-savings and significant net revenue increases achieved.

Executed marketing and branding strategy and managed PR agency to expand brand awareness.

Improved prospect acquisition, products, and webinars by implementing survey tool, and making changes to further improve acquisition rates, based on analysis of findings.

Direct mail, email marketing campaigns, blogs, e-commerce and web site redesign generated over 50 percentage increase in net revenue.

February 2002 to February 2005

NEXTEL COMMUNICATIONS, Nextel.com Reston, VA

Senior Manager

Directed e-commerce website growing annual web sales revenue from $5M to $50M in two years.

Responsibilities included: hiring and directing 25 web content staff and design team, UI design, complete Nextel.com $14M redesign and rebrand (including customized affinity partner buying environments), monthly handset/rate plan/accessories promotions; resulting in a 300 percentage increase in monthly site visits (1.25M to 5M) and 500 percentage growth in monthly online store handset sales (1,500 to 10,500).

Oversaw increased sales based on award-winning $20M annual online marketing program: deployment of 75 new creative executions per quarter; opt-in e-mail retention marketing program distributed to over 2M registered recipients per month; coordinated with agency partners.

Senior Marketing Manager, Nextel Retail Stores & National Retail Sales

Developed and executed nationwide marketing strategy to support launch of over 100 retail stores, increasing sales over 125 percentage .

Included direct mail, email campaigns, print advertising, in-store promotions, celebrity signings, brochures, employee and customer contests, web promotions, radio remotes, and sales incentives.

Measured results for success and modified future promotions further increasing results.

Responsible for budgeting, sales forecasting, inventory management, merchandising and ROI analysis.

February 1998 to September 2001

CAHNERS BUSINESS INFORMATION McLean, VA

Director, Digital Media

Launched in-house digital media group moving magazine content on web. Over 20 sites built in 2 years.

Responsible for developing requirements, copy and design. Project managed IT achieving all launch dates and budget goals. Result: generated new advertising revenue streams for struggling business units.

Executed online advertising strategy in multiple media for various B2B products.

Responsible for e-commerce business models, including registration, pricing and email newsletter campaigns to increase magazine's awareness and sales. Analyzed competition, site analytics, user feedback, and trends, improving sites' revenue over 100 percentage .

Director, Business & Brand Development

Collaborated with multiple publishers to leverage their assets and develop new revenue streams via content licensing and brand extensions. Successful partners included McGraw-Hill, Random House, AOL, Google and Amazon.

January 1995 to January 1998

THE THOMSON CORPORATION Alexandria, VA

Director, Marketing & Business Development

Jane's Information Group, Director, Marketing & Business Development

Developed marketing initiatives to support sales for publisher in corporate and government markets.

Developed and managed multi-million dollar partnership by developing first co-branded product line with Electronic Arts / combat simulation games.

Increased Jane's revenue, while increasing consumer brand awareness.

Developed relationship and managed Jane's consumer book line with Harper Collins.

Thomson Enterprises, Director Business Development, Princeton, NJ

January 1993 to January 1995

MyOriginals / Pratt Institute Graduate School NY, NY

Consultant / Full Time Grad Student

Developed marketing programs for clients including Godiva Chocolates, VOGUE magazine.

Assisted with project management for Seagrams corporate.

Attended respected graduate school full time.

January 1988 to January 1992

L'OREAL NY, NY

Senior Marketing Manager

Responsible for U.S. retail marketing strategy for worldwide skincare line.

Developed marketing plan in competitive consumer packaged goods industry.

Advertised national promotions in consumer magazines, developed marketing materials, worked with PR and training programs.

Oversaw product development, brand positioning, pricing, legal / claims, copy writing, packaging, merchandising, cost of goods analysis, and forecasting.

Education

BOSTON COLLEGE Chestnut Hill, MA

School Of Management, Bachelor Of Science Marketing & Human Resource Management

PRATT INSTITUTE, GRADUATE SCHOOL OF ART & DESIGN NY, NY

Master of Arts Interior Architecture & Design

Premier interior architecture and design program completed one year. Also took numerous classes at NYSID and FIT.

Additional Information

AWARDS: NJVC Excellence Award For Intranet Development (2012), NJVC Excellence Award for Institute For Professional Development website (2012), NJVC Team Award for Corporate Event (June 2011), B2B Magazine, #1 Website (Nextel, two years)

ADDITIONAL SKILLS: Project Management (Agile Scrum and Waterfall process), Microsoft Office, Microsoft Project, WebTrends, Omniture. Google Analytics, AdSense, AdWords, Email, Blogs, Social Media, Facebook, Twitter, Tumblr, Pinterest, Salesforce.com, Survey Monkey. Familiar with Visio, Drupal, Teamsite (Interwoven), Vignette, SharePoint, HTML, Photoshop.

CLEARANCE: Top Secret / Special Compartmented Information with CI Polygraph (TS/SCI with CI Poly)

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