Project Manager Sales

Jaclyn Hawtin

**** *. ******* **. *****, Arizona 85282

Phone: 480-***-**** Email: *******@*****.***

Digital Transmedia Communications Strategist

Marketing/Advertising/Public Relations/Strategic Planning

Creative professional with expertise in all aspects of successful marketing, advertising, public relations, and management.

Excels in managing multiple projects concurrently with strong detail, problem solving, and follow-through capabilities.

Demonstrated ability to manage and inspire successful teams that achieve results. Source vendors, negotiate relations

and teaming skills. Proficient in current and emerging technological applications as can be seen below. Available for

travel.

Creative Market Planning & Execution Digital Media Publication & Distribution

Budget Management & Cost Controls Editorial Functions & Media Placement

Market Research & Competitive Analysis Public Relations & Agency Management

Team Leadership & Supervision A dvertising & Promotional Writing

Technical Skills

Windows 95/98/ME/XP/Vista/7, Linux/Variants, MAC OS 8.5 10.5, Mac OSX 10.0 10.6

C MS: Wordpress, Joomla, Drupal, SugarCRM, SalesForce, SalesBoom

Firewalls, proxys, SMTP, POP3, DNS, Network Monitoring, MY SQL, PHP5, C -Panel, Terminal Server, Database

Management

Programming Languages: HTML, XHTML, CSS, C++, PHP, Java script

A dobe: Illustrator, Flash, Fireworks, Photoshop, In-Design, Image Ready, Acrobat 6 Professional

Microsoft: Word, Excel, PowerPoint

Video/Audio: Logic Studio Pro; Final Cut Pro, Adobe Premier Pro, Affer Effects, Imovie

Summary of Qualifications

Managing projects from inception to successful completion, developing and overseeing the execution of strategic

plans, as well as setting, managing and administering budgets.

Development of interpersonal skills resulted from dealing with a diversity of professionals, including senior

management, vendors, sales teams, PR agencies, ad agencies, non-profit organizations, and foreign nationals.

Exceptionally organized, with a track record that demonstrates self-motivation, creativity, and initiative to achieve

both personal and corporate goals.

Establishing high-spirited work environments through a positive and proactive leadership style.

A pplying innovative marketing and advertising strategies to increase customer acquisition, penetration and revenue.

Writing and/or preparing numerous in -house documents, including contracts, proposals, marketing plans,

a dvertisements, press releases, and executive corresponden ce.

Controlling overall company image across all marketing collateral in print and electronic formats, including online.

Developing and implementing business strategies that increase product awareness, market share and company

profitability.

Professional Experience

Arizona State University, Tempe, Arizona, Asu.edu

Arizona State University is a public university with enrollment of over 70,000 students being served on four

separate campuses as well as an online program.

Communications Manager (2/11-Present)

Responsible for marketing and communications for the Department of Biomedical Informatics (BMI) and Health

Solutions with a heavy emphasis on the digital side of things. Active in recruitment and brand strategy development for

both BMI and Health Solutions. Also participate on ASU s main graduate recruitment and Internet marketing boards.

A ctivities consist of project management in these categories: large scale email marketing campaigns including lead list

integration for recruitment, writing, editing, and crafting content, website development including mobile and web

responsive design, online advertising, social media, video production, Internet marketing and digital report analysis,

collateral material design and development including large scale banner installations and novelty items for big events.

Develop educational materials for faculty and staff and regularly present new technologies and reports at meetings. In

terms of management I have been provided the wonderful opportunity to work with a number of departments, and

individuals on a multitude of projects, at the peak of this interaction I was managing about 30 people.

Successfully Re -branded the Department if Biomedical Informatics.

Increased BMI website performance in terms of retention and conversions.

Successfully redesigned five websites throughout the university.

Participated in a successful collaboration that has initiated a standardization process of analytics code for improved

data retrieval, processing and reporting.

Involved in an experimental email recruitment campaign targeting our undergraduate students, the designs I

submitted presented scores averaging at 30% open rates and 6% click through, well above the previous experiences

of my peers.

H ave introduced a number of innovative technologies that have improved workflows and efficiency, which have

provided more time to do the fun stuff.

With the help of UOT we have just recently designed a new process for directory management through Drupal

that allows for seamless interconnection between variables including bio, research and publications.

Seyego, LLC, Tempe, Arizona, Seyego.com

One of the largest US based online lead generating companies in the service industry, with an annual revenue

exceeding $1 million.

Director of Sales & Marketing (12/08-2/11)

Direct marketing, product development, communications, company web site, advertising, online/offline lead generation,

and sales team initiatives and goals. Develop and present monthly, quarterly and annual reports at executive meetings.

Manage advertising budget. Reports to CEO. Spearheaded the inception and fruition of sales division resulting in an

a ddition of 40 new products and services. Updated and redesigned company brand identity. Managed company

outreach programs and promotional activities. Initiated the development and delivery of media kits to sales team and

CEO.

Increased company revenue by 400% within first year.

Researched and implemented all internal technological systems supporting company initiatives and productivity.

Secured PR opportunities for CEO including a mention on NPR this year positioning Seyego as an industry leader

and influencer.

Designed and developed strategic marketing relationships with a n umber of national distributors in the service

related lead generation industries ie. (Service Magic, Auto Glass Guru, etc.).

Designed and implemented all internal company policy, drafted contracts, and managed execution.

Run Dog Run, LLC, Tempe, Arizona, RunDogRun.net

Innovative Arizona based local technology startup with a focus on search engine optimization (SEO), search engine

marketing (SEM), PPC marketing, website design, analytics and application development, email marketing,

blogging, and social media marketing.

Founder & Marketing Director (1/07-Present)

Work mainly as interactive marketing director introducing new technologies into company and overseeing brand

development and identity management. Manage a team of 6 specializing in SEO, PPC, content creation, website

design, and PR. Actively work with sales executives to strategize, budget, and implement new sales models to increase

customer retention and initiation. Keep employees up to date on the latest technologies and opportunities through an

u pdated information database and periodic digital presentations.

Establish and proposition new partnerships and opportunities.

Oversee all product development and implementation.

Andale Advertising, LLC, Mesa, Arizona, AndaleAdvertising.com

High profile advertising agency with an emphasis on digital media and television exposure.

Artistic Director/Project Manager (12/07-11/08)

Oversaw concept and strategy development for online and offline advertising campaigns for clients in the construction,

e ducation, financial, health care, manufacturing, and retail industries. Introduced and implemented new technology

solutions providing the groundwork for now established online marketing branch. Worked as a vertical and search expert

b etween IT staff, our network of computer engineers, and the marketing team.

Managed and secured $60,000 large -scale retention deal with Whitton the largest plumbing company in the state

of Arizona.

Web Mantid, LLC, Tempe, Arizona

B to B based company with a focus on small business promotions, web design and Internet marketing services.

Lead Web Designer (01/04/-11/07)

Worked with other creatives to develop compelling web sites and print materials for corporate clients. Involved in

concept development, navigation planning, site testing, banner ad creation, PPC campaigns, HTML production, php

development, flash production, direct mail pieces, newspaper ads, logo design, promotional materials, corporate identity,

event planning (design side), and CMS research and implementation.

Was sited as designer of the year 3 years in a row.

Promoted to Lead Web Designer after 1 year of employment.

Education

B.S. Biology ASU 2007

M.S. Science & Technology ~ Emphasis on Global Development ASU Graduate 12/12

Awards

Artist Of The Year 2 008 A ccepted award on behalf of Rundogrun.net serving as creative director for work on the

Phoenix Conservatory of Music website.

Community Positions: Interactive Technology Advisor to Reptile and Amphibian Ecology International

www.RAEI.org

Personal Websites: http://www.JaclynHawtin.com, www.HawtinArts.org

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