Design Director

Jason Brightman

**** * ****** **., ********, CA *4705 w 425-***-**** c 510-***-**** **@**************.***

Creative director with extensive experience in emerging technology, publishing, and entertainment Expert in producing

.

highly effective, data-driven, segment-leading consumer websites. Proven history of comprehensive strategic planning,

application development, design execution, advertising and editorial integration, and staff management.

Strong problem solver and effective communicator; able to translate business opportunities into concrete executable

plans that deliver rich consumer experiences and optimized company returns.

PROFESSIONAL EXPERIENCE

PC World Communications Inc, Macworld Publishing LLC San Francisco, CA

PC World and Macworld are the leading consumer brands of the world s largest technology media

company, IDG. They provide news, reviews, and advice, reaching millions of global technology buyers daily.

Director, Web Design May 2007 - present

Provide the creative focus and user experience strategy that drives pcworld.com and

macworld.com. Channel business development, advertising operations, application

development, and editorial into user-centered designs that support product discovery,

purchase, and use. Lead and mentor the design team that coordinates interdepartmental

projects. Responsibilities include:

Work closely with CEO, EVP, and CTO to align technology and business objectives

with user experience while using data to expand editorial reach

Systematically evolve UI and UX of PC World, Macworld, MacUser, iPhone Central, and

the Business Center to create a code base that is easier to use, maintain, and expand

Design internal content management systems, editorial tools, and workflows

Optimize ROI for existing revenue streams with strategic content integration

Produce cobranded content with marketing partners

Manage multidisciplinary team with remote members on simultaneous large projects,

smartly deploying limited resources to meet critical goals

Harris Publications Inc. New York, NY

Harris Publications is one of the largest special-interest magazine publishers in the United States with

more than 70 titles, including the best-selling music magazine on the newsstands, XXL, specialty car

magazines 0-60 and RIDES, and the most popular basketball magazine, SLAM.!

Director, Web and Emerging Technology 2002 - 2007

Led the planning and development of the online brand extensions and mobile content channels.

Built and led the marketing, advertising, design, programming, and operational teams that

comprised the growing publishing platform. Provided critical expertise to create ongoing

revenue streams with strategic partnerships, content syndication, and operational advancement

and expansion. Instrumental in taking the properties from concept to working product.

Responsibilities included:

Creating dynamic publishing platforms that served as effective brand extensions

Identifying and implementing emerging technologies, including RSS, blogs, and mobile platforms

Establishing the complete range of operation partnerships necessary to create a viable infrastructure

Monetizing sites by generating advertising revenue and sponsorship relationships

Jason Brightman 2921 A Fulton St., Berkeley, CA 94705 w 415-***-**** c 510-***-**** **@**************.***

Jason Brightman continued

Art Director, Web 1998 - 2002

"

Designed award-winning sites with CSS-based layouts that creatively responded to consumers

need for engaging and organized content while providing an optimized response rate for the

advertisers. Established information architecture. Responsibilities included:

Effectively working with magazine editorial and design staffs to establish

unique yet related visual identities for online brand extensions

Implementing standards-based CSS designs

Designing and maintaining multiple concurrent sites

Contract Work ! New York, NY and Rome, Italy

Web Producer 1998 - present

Design, develop, and produce a variety of fashion, consumer, educational, and B2B sites

for select clients. Manage web development process. Consult on strategic direction and

implementation of successful consumer campaigns.

Clients: Verisign DBM, Domainsbot.com, Afternic.com, Jodihead.com, HBO, and BBC

Highlights: Created DVD packaging for HBO s Six Feet Under, Carnivale, and Rome

Developed line look and first season design for A&E s Kids in the Hall

Designed and produced the web and print identity for DomainsBot.com,

including the site s transaction UI

Developed redesign of Afternic.com, which led to their 2006 acquisition

Phoenix Design Works New York, NY

Art Director 1998

Created comprehensive brand identity designs and brand extensions for leading sports

franchises and advertising agencies.

Clients: NBA, MLB, NASCAR, Woodpecker Cider, ESPN, and Disney

Highlights: Award-winning broadcast graphics for ESPN

Promotional design for inaugural issue of ESPN Magazine

Logo design for NASCAR s 50th anniversary

Sanpan Design Inc. New York, NY

1996 - 1998

Designer"

Designed award-winning, conceptually engaging consumer packaging for entertainment and

children's properties. Produced and maintained extensive line looks. Designed and deployed

email marketing campaigns.

Clients: HBO, A&E, BBC, MGA Entertainment, and Hallmark

Highlights: Logo design for MGA Entertainment, makers of Bratz

Theatrical poster for Stephen King s The Night Flyer

Jason Brightman 2921 A Fulton St., Berkeley, CA 94705 w 415-***-**** c 510-***-**** **@**************.***

Jason Brightman continued

PUBLICATIONS AND APPEARANCES

2008 Folio Show, Speaker, Translating Print Design to Online

2008 Alberta Magazine Association, Keynote Speaker, The Sublime Online

2006 Adobe MAX Developers Conference, Speaker, Going from Comp to Code

2006 Folio Magazine Roadshow, Featured Speaker, E-Publishing Strategies

Adobe.com Developers article Small web team uses CSS to develop big-time magazine site

Adobe Edge Newsletter article Building CSS sites

EDUCATION

Pratt Institute, Brooklyn, NY

BFA Communication Design, 1996

SKILLS

XHTML SCRUM UI design

CSS Iterative design Presentation design

JSP Prototyping Public speaking

PHP CMS systems Situation leadership

AJAX Adobe CS4, CS3 Managing remote teams

XML Information architecture

JAVASCRIPT UX design

REFERENCES

Available upon request

Jason Brightman 2921 A Fulton St, Berkeley, CA 94705 w 415-***-**** c 510-***-**** **@**************.***

Contact this candidate