Marketing Sales
Resume:
June ****
NAVEEN DONTHU
e-mail: abphdl@r.postjobfree.com
Web: www.gsu.edu/~mktnnd or www.donthu.com
**** **** ***** **. ********** of Marketing
Lawrenceville, GA 30043 USA Georgia State University
Home Phone: 678-***-**** Atlanta, GA 30303 USA
eFax: 614-***-**** Work Phone: 404-***-****
Work Fax: 404-***-****
PROFESSIONAL INTERESTS
Primary Teaching Interests: New Product Development and Brand Management, Marketing
Models & Research Methodology, International Marketing, Marketing Engineering, Retailing,
Primary Research Interests: Marketing Productivity, Marketing Metrics and Analytics, Online
Consumer Behavior and Social Media, Cross-Cultural Issues, Brand Management, Trade
Promotions, Comparative and Outdoor Advertising, Hispanic Consumer Research.
EXPERIENCE
1/09 onwards Department Chair
1/01 onwards: Katherine S. Bernhardt Research Professor
9/98 onwards: Professor
9/93 to 8/98: Associate Professor (with tenure)
9/90 to 8/93: Assistant Professor
Department of Marketing, Georgia State University, Atlanta, USA.
9/86 to 8/90: Assistant Professor
College of Management, Georgia Institute of Technology, Atlanta, USA.
EDUCATION
University of Texas at Austin August 1986
Ph.D.
(Major: Marketing Minor: Statistics)
Dissertation: (chair: Roland T. Rust) "Flexible Ideal Point
Mapping and Product Positioning"
University of Texas at Austin August 1983
M.S.E.
(Major: Management Science Minor: Marketing)
Gujarat University, India January 1982
B.E.
(Major: Mechanical Engineering)
HONORS / AWARDS
2009 Best Paper Award, American Marketing Association Winter Educator s Conference,
Marketing Strategy track.
2004 Board of Advisors Award for Service Excellence (college-wide award for
outstanding service), Robinson College of Business, Georgia State University.
2003 Faculty Recognition Award for Service (college-wide award for outstanding service),
Robinson College of Business, Georgia State University.
2003 Best Paper Award, Mass Customization and Personalization Conference. Munich 2003.
2002 Best Special Session Award, American Marketing Association, Relationship
Management track.
1999 Faculty Recognition Award for Research and Publications (college-wide award for
outstanding research), Robinson College of Business, Georgia State University.
1998 Faculty Recognition Award for Teaching (college-wide award for outstanding
teaching), Robinson College of Business, Georgia State University.
Ranked #1 (highest number of publications in the time period studied) in the Journal of
Advertising Research by a study published in the Journal of Advertising in 2000.
1997 Outstanding Faculty Achievement Award, (university-wide award for outstanding
research, teaching and service), Georgia State University.
Finalist, 1996 Best paper award, Journal of Advertising.
1995 Southern Marketing Association, Best paper Award in Consumer Behavior Track.
1994 Faculty Recognition Award for Research and Publications (college-wide award for
outstanding research), Robinson College of Business, Georgia State University.
Alpha Mu Alpha (national marketing honor society), American Marketing Association.
ANBAR citation for excellence.
Nominated to Marquis Who is Who in Advertising.
Nominated to Who is Who in American Educators.
Nominated to Who is Who in Young American Professionals.
Voted as Best Teaching Assistant (1983), University of Texas at Austin.
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Gold Medalist - ranked # 1 in graduating class (1981), Gujarat University, India.
National Merit Scholar (1975), Government of India.
REFEREED PUBLICATIONS
JOURNALS
1. Porter, Connie and Naveen Donthu (2011), "How to Foster and Sustain Engagement in
Virtual Communities", California Management Review, forthcoming.
2. Whiting, Anita, Naveen Donthu and Andrew Baker (2011), "Investigating the Immediate and
Long-term Effects of Job Stressors on Frontline Service Employees", International Journal of
Research in Marketing, forthcoming.
3. Ashley, Christy, Stephanie Nobel, Naveen Donthu, and Kay Lemon (2011), "Why Customers
will not Engage?" Journal of Business Research, forthcoming.
4. Zablah, Alex, Brian Brown, and Naveen Donthu (2011), "Role of Branding in Modified Re-
buy Purchase Situation", International Journal of Research in Marketing, forthcoming.
5. Porter, Connie, Naveen Donthu and Andrew Baker (2011), "Gender Differences in Trust
Formation in Virtual Communities", Journal of Marketing Theory and Practice, forthcoming.
6. Wei, Yujie, Naveen Donthu and Ken Bernhardt (2011), "Volunteerism of Older Adults in the
United States", International Review on Public and Nonprofit Marketing, forthcoming.
7. Lohtia, Ritu, Naveen Donthu and Monica Guillory (2011), "The Impact of Advertising,
Trustworthiness, and Valence on the Effectiveness of Blogs", International Journal of
Internet Marketing and Advertising, forthcoming.
8. Donthu, Naveen and Amit Poddar (2011), "What do we Know About Trade Promotions?"
Journal of Promotion Management, 17 (2), 183-206.
9. Whiting, Anita and Naveen Donthu (2009), "Closing the Gap Between Perceived and Actual
Wait Time in a Call Center," Journal of Services Marketing, 23 (5) 278-288.
10. Brashear, Thomas, Vishal Kashyap, Michael Musante, Naveen Donthu (2009), "Profiling the
Internet Shopper: Six Country Study," The Journal of Marketing Theory and Practise, 17 (3),
249 - 262.
11. Kusum L Ailawadi, JP Beauchamp, Naveen Donthu, Dinesh K Gauri, Venkatesh Shankar
(2009), Communication and Promotion Decisions in Retailing: A Review and Directions for
Future Research Journal of Retailing, 85 (1) 42 - 58.
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12. Poddar, Amit, Naveen Donthu, Yujie Wei (2009), Website Orientations, Website Quality
and Purchase Intention: The Role of Website Personality, Journal of Business Research, 62
(4) 441- 450.
13. Donthu, Naveen, Naras Eechambadi, Rajendra Srivastava, and Gerg Thomas (2008), Work
Smarter: Want More Bang for Your Marketing Buck? Marketing Management, 17 (5) 34 -
38.
14. Porter, Connie and Naveen Donthu (2008), "Cultivating Trust and Harvesting Value in
Virtual Communities", Management Science, 54 (1), 115 128.
15. Wright Beverly, Paul H. Schwager, and Naveen Donthu (2008), "Application of Media
Richness Theory to Data Collection" Journal of Applied Business Research, 24 (1), 137-142.
16. Yaveroglu, Idil and Naveen Donthu (2008) Advertising Repetition and Placement Issues in
Online Environments, Journal of Advertising, 37 (2), 31 - 44.
17. Kaufmann, Patrick, Naveen Donthu, Charles Brooks, (2007), Franchise Expansion
Strategy, Journal of Marketing Channels, 14 (4) 85-106.
18. Lohtia, Ritu, Naveen Donthu, Idil Yaveroglu (2007), Efficiency Analysis of Banner
Advertisements, Journal of Business Research, 60, 4, 365-370.
19. Osmonbekov, Talai, Naveen Donthu, and Danny Bellenger (2007), Impact of Media
Specific Investment and Trust on the Use of the Internet for Information Search,
International Journal of Electronic Marketing and Retailing, 1 (4), 289-302.
20. Alpar, Paul and Naveen Donthu (2007), Productivity of Internet Shops, International
Journal of Electronic Business, 5 (3), 243 - 262.
21. Luo, Xueming and Naveen Donthu (2007), The Role of Cyber-Intermediaries: A
Framework Based on Transaction Cost Analysis, Agency, Relationship Marketing and Social
Exchange Theories, Journal of Business and Industrial Marketing, 22 (7), 452 - 458.
22. Luo, Xueming and Naveen Donthu (2006), Marketing s Credibility: A Longitudinal
Investigation of Marketing Communication Productivity (MCP) and Shareholder Value,
Journal of Marketing, 4, 70-91.
23. Porter, Connie and Naveen Donthu (2006), Using the Technology Acceptance Model to
Explain How Attitudes Determine Internet Usage: The Role of Perceived Access Barriers
and Demographics", Journal of Business Research, 9, 999-1007.
24. Whiting, Anita and Naveen Donthu (2006), Voice to Voice Encounters: Managing the
Perception of the Wait," Journal of Service Research, 8, 234-245.
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25. Guilabert, Margarita and Naveen Donthu (2005), Mass Customization and Consumer
Behavior: The Development of a Scale to Measure Customer Customization Sensitivity,
International Journal of Mass Customization, 1, 166-175.
26. Yoo, Boonghee and Naveen Donthu (2005), Personal Cultural Orientation and Consumer
Ethnocentrism," Journal of International Consumer Research, 18, 1-11.
27. Lichenthal, David, Vivek Yadav, Naveen Donthu (2005), Outdoor Advertising for Business
Markets, Industrial Marketing Management, 35, 236-247.
28. Lewin, Jeff and Naveen Donthu (2005), The Influence of Purchase Situation on Buying
Center Structure and Involvement: A Meta Analysis of Organization Buying Behavior
Research, Journal of Business Research, 58, 1381-1390.
29. Donthu, Naveen, Edmund Hershberger, and Talai Osmonbekov (2005), Benchmarking
Marketing Productivity Using Data Envelopment Analysis, Journal of Business Research,
58, 1474 - 1482.
30. Luo, Xueming and Naveen Donthu (2005), Assessing Advertising Media Spending
Inefficiencies in Generating Sales, Journal of Business Research, 58, 28-36.
31. Xie, Frank, Naveen Donthu, Ritu Lohtia, Talai Osmonbekov (2004), Emotional Appeal and
Incentive Offering in Banner Advertisements, Journal of Interactive Advertising, 4 (2). 1.
32. Lohtia, Ritu, Naveen Donthu, and Edmund Hershberger (2003), The Impact of Content and
Design Elements on Banner Ads Click-through Rates, Journal of Advertising Research, 43
(4) 410-418.
33. Yaveroglu, Idil, Naveen Donthu, and Adriana Garcia (2003), Survey Response Bias in
Business-to-Business Services, Journal of Business and Industrial Marketing, 18 (4/5) 366-
375.
34. Yoo, Boonghee and Naveen Donthu (2002), Testing Cross-Cultural Invariance of Brand
Equity Creation Process, Journal of Product & Brand Management, 11 (6), 380-398.
35. Donthu, Naveen and David Gilliland (2002), The Single Consumer, Journal of Advertising
Research, 42 (6).
36. Lou, Xueming and Naveen Donthu (2002), Advertising Inefficiencies Exist Irrespective of
How the Budget was Set, Journal of Advertising Research, 42 (2), 93-95.
37. Yoo, Boonghee and Naveen Donthu (2002), The Effects of Marketing Education and
Individual Cultural Values on Marketing Ethics of Students, Journal of Marketing
Education, 24, 92-103.
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38. Yaveroglu, Idil and Naveen Donthu (2002), Cultural Influences on the Diffusion of New
Products, Journal of International Consumer Marketing, 14 (4), 49-64.
39. Donthu, Naveen (2001), Does Your Web Site Measure Up? Marketing Management, 10
(4), 21-25.
40. Donthu, Naveen and Edmund Hershberger (2001), Double Jeopardy in Internet Site
Choice, Quarterly Journal of Electronic Commerce, 2 (3), 199-204.
41. Luo, Xueming and Naveen Donthu (2001), "Benchmarking Advertising Efficiency, Journal
of Advertising Research, 41 (6), 7-19.
42. Yoo, Boonghee and Naveen Donthu (2001), Developing and Validating a Multidimensional
Consumer-Based Brand Equity Scale, Journal of Business Research, 52 (April), 1-14.
43. Yoo, Boonghee and Naveen Donthu (2001), Developing a Scale to Measure the Perceived
Quality of Internet Shopping Sites (SITEQUAL), Quarterly Journal of Electronic
Commerce, V 2 (1), 31-47.
44. Kaufmann, Patrick, Naveen Donthu, and Charles Brooks (2000), Multi-unit Site Selection
Processes: Incorporating the Impact of Opening Delays and Unidentified Competition,
Journal of Retailing, V 76 (1), 113-127.
45. Yoo, Boonghee and Naveen Donthu (2000), An Examination of Selected Marketing Mix
Elements and Brand Equity, Journal of the Academy of Marketing Science, V 28 (2), 195-
211.
46. Bernhardt, Kenneth, Naveen Donthu and Pam Kennett (2000), Longitudinal Analysis of
Satisfaction and Profitability, Journal of Business Research, V 47 (2), 161-171.
47. Donthu, Naveen and Mukesh Bhargava (1999), Sales Response to Outdoor Advertising,
Journal of Advertising Research, V 39 (4), 7-18.
48. Donthu, Naveen and Adriana Garcia (1999), The Internet Shopper, Journal of Advertising
Research, V 39 (3), 52-58.
49. Pilling, Bruce, Naveen Donthu and Steve Hensen (1999), Accounting for the Impact of
Territory Characteristics on Sales Performance: Relative Efficiency as a Measure of
Salesperson Performance, Journal of Personal Selling and Sales Management, V 19
(Spring), 35-45.
50. Donthu, Naveen and Boonghee Yoo (1998), "Cultural Influences on Service Quality
Expectations," Journal of Services Research, V 1 (2) 178-185.
51. Yoo, Boonghee, Naveen Donthu and Bruce Pilling (1998), Channel Efficiency: Franchise
versus Non-Franchise Systems, Journal of Marketing Channels, V 6 (3), 1-15.
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52. Donthu, Naveen and Boonghee Yoo (1998), "Retail Productivity Assessment Using Data
Envelopment Analysis," Journal of Retailing, V 74 (1), 89-105.
53. Donthu, Naveen (1998), "A Cross-Country Investigation of Recall of, and Attitude Toward
Comparative Advertising," Journal of Advertising, V 27 (2), 111-122.
54. Donthu, Naveen and David I. Gilliland (1996), "The Infomercial Shopper," Journal of
Advertising Research, V 36 (2), 69-76.
55. Cobb-Walgren, Cathy, Cynthia A. Rubel, and Naveen Donthu (1995), "Brand Equity, Brand
Preferences and Purchase Intent," Journal of Advertising, V 24 (3) 25-40.
56. Boles, James S., Naveen Donthu, and Ritu Lohtia (1995), "Salesperson Evaluation Using
Relative Performance Efficiency: The Application of Data Envelopment Analysis," Journal
of Personal Selling and Sales Management, V 15 (3) 31-49.
57. Donthu, Naveen and Joseph Cherian (1995), "Impact of Strength of Ethnic Identification on
Hispanic Shopping Behavior," Journal of Retailing, V 70 (4), 383-393.
58. Rust, Roland T. and Naveen Donthu (1995), "Capturing Geographically Localized
Misspecification Error in Retail Choice Models," Journal of Marketing Research, V 32
(February) 103-110.
59. Donthu, Naveen (1994), "Effectiveness of Outdoor Advertising of Services," Journal of
Professional Services Marketing, V 11 (1), 33-43.
60. Donthu, Naveen and Roland T. Rust (1994), "Positioning a Radio Station," Journal of
Applied Business Research, V 10 (3), 21-27.
61. Donthu, Naveen (1994), "Double Jeopardy In Television Program Choice," Journal of the
Academy of Marketing Science, V 22 (2), 180-185.
62. Bhargava, Mukesh, Naveen Donthu and Rosanne Caron (1994), "Improving the
Effectiveness of Outdoor Advertising: Lessons from a Study of 282 Campaigns," Journal of
Advertising Research, V 34 (2), 46-55.
63. Dasgupta, Chanda and Naveen Donthu (1994), "Effect of Individual Differences on
Comparative Advertising Effectiveness," Journal of Marketing Theory & Practice, V 2 (1),
42-53.
64. Bhargava, Mukesh and Naveen Donthu (1993), "Sales Response to Outdoor Advertising,"
Canadian Journal of Marketing Research, V 12 (4), 87-97.
65. Donthu, Naveen, Joseph Cherian and Mukesh Bhargava (1993), "Factors Influencing Recall
of Outdoor Advertising," Journal of Advertising Research, V 33 (3), 64-72.
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66. Donthu, Naveen and Joseph Cherian (1993), "Differences in Consumer Perceptions of
Similarity and Dissimilarity, Marketing Letters, V 4 (1), 31-38.
67. Donthu, Naveen and Sam Kim (1993), "Implications of Firm Controllable Factors on Export
Growth," Journal of Global Marketing, V 7 (1), 47-63.
68. Donthu, Naveen (1993), "Comparative Advertising of Professional Services," Journal of
Professional Services Marketing, V 9 (1), 95-103.
69. Donthu, Naveen and Joseph Cherian (1992), "Hispanic Coupon Usage: Impact of Strong and
Weak Ethnic Identification," Psychology and Marketing, V 9 (6), 501-510.
70. Donthu, Naveen (1992), "Comparative Advertising Intensity," Journal of Advertising
Research, V 32 (6), 53-58.
71. Donthu, Naveen (1991), "Comparing Market Areas Using Kernel Density Estimation,"
Journal of the Academy of Marketing Science, V 19 (4), 323-332.
72. Donthu, Naveen (1991), "Quality Control in Services Industry," Journal of Professional
Services Marketing, V 7 (1), 31-55.
73. Donthu, Naveen and Roland T. Rust (1989), "Estimating Geographic Consumer Densities
Using Kernel Density Estimation," Marketing Science, V 8 (2), 191-203.
74. Rust, Roland T. and Naveen Donthu (1988), "Programming and Positioning Strategy for
Cable Television Channels," Journal of Advertising, V 17 (4), 6-13.
75. Deshpande, Rohit, Wayne D. Hoyer and Naveen Donthu (1986), "The Intensity of Ethnic
Affiliation: A Study of the Sociology of Hispanic Consumption," Journal of Consumer
Research, V 13 (2), 214-220.
BOOKS
1. Parvatiyar, Atul, Naveen Donthu, Tom Gruen, and Fred Jacobs (2005) Best Practices in Post
Audit Recovery, PRG Shultz, Atlanta.
2. Parvatiyar, Atul, Naveen Donthu, Tom Gruen, Vijay Kasi, and Brad Kesel (2006) Value of
Outsourcing Sales and Marketing, Grocery Manufacturers Association, Washington DC.
3. Parvatiyar, Atul, Naveen Donthu, Vijay Kasi, and Brad Kesel (2007) Prevalence of
Outsourcing in the Foodservices Industry, Foodservice Marketing Association, Washington
DC.
4. Parvatiyar, Atul, Naveen Donthu, Tom Gruen, Vijay Kasi, and Brad Kesel (2008)
8
Outsourcing Is In, Grocery Manufacturers Association, Washington DC.
BOOK CHAPTERS
1. Donthu, Naveen and Amit Poddar (2011), Trade Promotions, Encyclopedia of Marketing,
Jagdish Sheth (ed.), forthcoming.
2. Yoo, Boonghee and Naveen Donthu (2001), "Cultural Orientation and Consumer
Ethnocentrism," C.P. Rao (ed.), Marketing and Multicultural Diversity. Westport, CT:
Greenwood Publishing.
3. Donthu, Naveen and Roland T. Rust (1995), "Regression and Correlation Analysis," in
Marketing Research Handbook, Michael Houston (ed.), and New York: McGraw-Hill.
4. Rust, Roland T. and Naveen Donthu (1989), "Programming Holes: Opportunities for Cable
Television Channels," in Cable Television Advertising: In Search of the Right Formula,
Batra, Rajiv and Rashi Glazer (eds.), 29-45, Quorum Books.
5. Donthu, Naveen and Roland T. Rust (1989), "A Review of Multidimensional Scaling," in
Cable Television Advertising: In Search of the Right Formula, Batra, Rajiv and Rashi Glazer
(eds.), 46-57, Quorum Books.
PROCEEDINGS
1. Porter, Connie and Naveen Donthu (2011), "Customer Engagement via Social Media",
Proceedings of American Marketing Association, Summer Educators Conference
2. Lohtia, Ritu, Naveen Donthu, Monica Guillory (2010), "Blogging Effectiveness",
Proceedings of American Marketing Association, Summer Educators Conference.
3. Wei, Jack, Naveen Donthu, Kenneth Bernhardt (2010), "Time View and Consumer Attitude",
Proceedings of American Marketing Association, Summer Educators Conference.
4. Baker, Andrew and Naveen Donthu (2009), Fight or Flight? Proceedings of American
Marketing Association, Winter Educators Conference.
5. Donthu, Naveen (2008), Identifying Escalation of Commitment in New Product
Development Projects, Proceedings of American Marketing Association, Summer Educators
Conference.
6. Brown Brian, Alex Zablah, and Naveen Donthu (2008), Cognitive, Attitudinal and
Behavioral Brand Dimensions Within an Organizational Buying Context, Proceedings of
American Marketing Association, Summer Educators Conference.
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7. Gruen, Thomas, and Naveen Donthu (2008), When Does Outsourcing Sales and Marketing
Activities for Major Accounts Make Sense? Proceedings of American Marketing
Association, Summer Educators Conference.
8. Nickell, David, Naveen Donthu, and Wes Johnston (2007), Impact of a National Trauma on
Consumer Behavior, Proceedings of American Marketing Association, Summer Educators
Conference.
9. Porter, Connie and Naveen Donthu (2007), Gender in Virtual Communities: Effects on
Sponsor Trust and Member Behavior, Proceedings of American Marketing Association,
Summer Educators Conference.
10. Donthu, Naveen, Vijay Kasi, Atul Parvatiyar, Wes Johnston, and Tom Gruen (2007), Value
of Outsourcing the Sales Function", Proceedings of American Marketing Association,
Summer Educators Conference
11. Donthu, Naveen and Belgin Unal (2007), Identifying Escalation, Marketing Science
Conference.
12. Unal, Belgin, Daniel Bello, Naveen Donthu (2007), Outsourcing Marketing Functions in
International Channels of Distribution, Proceedings of American Marketing Association,
Winter Educators Conference.
13. Porter, Connie and Naveen Donthu (2006), Gender Differences in Trust Formation in
Virtual Communities, Proceedings of American Marketing Association, Summer Educators
Conference.
14. Poddar, Amit, Naveen Donthu, and Jack Wei (2006), Website Personality and Orientation,
Proceedings of American Marketing Association, Summer Educators Conference.
15. Donthu, Naveen, Vijay Kasi, Atul Parvatiyar, and Tom Gruen (2006), Role of Collaborative
Management in Outsourcing the Sales Function: An Examination of the CPG Industry",
Proceedings of American Marketing Association, Summer Educators Conference.
16. Osmonbekov, Talai, Naveen Donthu, Danny Bellenger (2006), The Impact of Medium
Specific Investment and Trust on the Use of the Internet for Information Search,
Proceedings of American Marketing Association, Winter Educators Conference.
17. Porter, Connie and Naveen Donthu (2005), Relationship Marketing in Virtual
Communities, Proceedings of American Marketing Association, Summer Educators
Conference.
18. Yaveroglu, Idil, Naveen Donthu, and Amit Poddar (2005), Cue Utilization in Online and
Offline Environments, Proceedings of American Marketing Association, Summer Educators
Conference
10
19. Gruen, Tom, Naveen Donthu, and Atul Parvatiyar (2005), Impact of Post Audit Recovery
Activities on Buyer-Seller Relationships, Proceedings of American Marketing Association,
Summer Educators Conference.
20. Lohtia, Ritu, Naveen Donthu, and Edmund Hershberger (2003), Banner Advertising
Effectiveness, Proceedings of American Marketing Association, Summer Educators
Conference.
21. Donthu, Naveen and Boonghee Yoo (2003), Overlooked Performance Evaluation Tools,
Proceedings of American Marketing Association, Summer Educators Conference.
22. Brashear, Tom and Naveen Donthu (2003), International Internet Shopper, Proceedings of
American Marketing Association, Winter Educators Conference.
23. Bhargava, Mukesh and Naveen Donthu (2002), Exploring Facets of Relationship Quality: A
Data Envelopment Analysis Approach, Proceedings of American Marketing Association,
Winter Educators Conference.
24. Hershberger, Edmund, Talai Osmenbekov, and Naveen Donthu (2001), Benchmarking
Marketing Performance, Proceedings of American Marketing Association, Summer
Educators Conference.
25. Lewin, Jeff and Naveen Donthu (2001), Organizational Buyer Behavior: A Meta Analysis,
Proceedings of American Marketing Association, Summer Educators Conference.
26. Yoo, Boonghee, Naveen Donthu and Tom Brashear (2000), Perceived Quality of Internet
Shopping Sites, Proceedings of the Global Business and Technology Conference.
27. Naveen Donthu and Idil Sayrac (2000), Cultural Influences on the Diffusion of
Innovations, Proceedings of American Marketing Association, Summer Educators
Conference.
28. Dou, Wenyu, Boonghee Yoo, and Naveen Donthu (2000), Capturing Global Consumers:
The Roles of Global Ethnic Portals, Proceedings of the Journal of International Business
Studies Special Issue and Conference on E-commerce and Global Business.
29. Yoo, Boonghee and Naveen Donthu (2000), Developing a Scale of Perceived Quality of
Internet Shopping Site (PQISS), Proceedings of the Academy of Marketing Science
Conference.
30. Yoo, Boonghee and Naveen Donthu (1999), Consumer Cultural Orientation and Consumer
Ethnocentrism, Proceedings of American Marketing Association, Summer Educators
Conference.
31. Yoo, Boonghee and Naveen Donthu (1998), Validating Hofstede s Model at the Individual
Level, Proceedings of American Marketing Association, Summer Educators Conference.
11
32. Donthu, Naveen, Ken Bernhardt, and Pam Kennett (1998), Longitudinal Analysis of
Satisfaction and Profitability, Proceedings of American Marketing Association, Winter
Educators Conference.
33. Donthu, Naveen and Tom Brashear (1998), "Hispanic Family Values," Proceedings of
American Marketing Association, Winter Educators Conference.
34. Boonghee, Yoo and Naveen Donthu (1998), Societal and Individual Uncertainty Aversion:
A Two-Country Study of Store Image and Purchase Intention," Proceedings of American
Marketing Association, Winter Educators Conference.
35. Boonghee, Yoo and Naveen Donthu (1997), Developing and Validating an Overall Brand
Equity Scale," Proceedings of American Marketing Association, Summer Educators
Conference.
36. Donthu, Naveen and Joseph Cherian (1996), "Hispanic Recycling Behavior: The Impact of
Strength of Ethnic Identification," Proceedings of Southern Marketing Association.
37. Donthu, Naveen and Mukesh Bhargava (1996), "Spatial Effectiveness of Outdoor
Advertising," Proceedings of American Marketing Association, Winter Educators
Conference.
38. Donthu, Naveen and Joseph Cherian (1995), "Hispanic Recycling Behavior," Proceedings of
Academy of Business Administration.
39. Donthu, Naveen and Joseph Cherian (1995), "Difference in Diffusion of New Products
among Ethnic Sub-groups," Proceedings of Southern Marketing Association.
40. Gilliland, David and Naveen Donthu (1995), "The Influence of Consumer's Mood State on
the Evaluation of Persuasive Communications: Implications for Advertisers," Proceedings of
American Marketing Association, Summer Educators Conference.
41. Gilliland, David and Naveen Donthu (1995), "The Single Consumer: Marketing Implications
for Active Lifestyles and Compensating Behaviors," Proceedings of American Marketing
Association, Winter Educators Conference.
42. Boonghee, Yoo, Naveen Donthu, and Sungho Lee (1995), "Determinants of Consumer-based
Brand Equity," Proceedings of American Marketing Association, Winter Educators
Conference.
43. Boonghee, Yoo, Naveen Donthu, and Bruce K. Pilling (1995), "En Efficiency Evaluation of
Franchise Systems: The Application of Data Envelopment Analysis," Proceedings of
American Marketing Association, Winter Educators Conference.
12
44. Kaufmann, Pat, Charles Brooks, and Naveen Donthu (1995), "Sequential vs. Global Site
Selection for Franchise Systems," Proceedings of Society of Franchising Conference.
45. Donthu, Naveen, Mukesh Bhargava, and Joseph Cherian (1994), "Outdoor Advertising
Effectiveness: A Review of Literature and Directions for Future Research," Proceedings of
Academy of Business Administration.
46. Dasgupta, Chanda, Naveen Donthu, and David Gilliland (1994), "Impact of Individual
Differences on Perceptual Maps," Proceedings of Southern Marketing Association.
47. Donthu, Naveen and Roland T. Rust (1994), "Comparing Methods to Capture Heterogeneity
in Perceptual Maps," Proceedings of American Marketing Association, Summer Educators
Conference.
48. Donthu, Naveen and R. Edward Sibley (1994), "Differentiating HMO's with Customer
Retention Strategy," Proceedings of Academy of Marketing Science, Annual Conference.
49. Yoo, Boonghee, David Gilliland and Naveen Donthu (1994), "Impact of Ad Variation
Strategy in a Competitive Environment on Brand Name Memory, Proceedings of American
Marketing Association, Winter Educators Conference.
50. Bello, Daniel C. and Naveen Donthu (1993), "Exchange Relationships in Nonintegrated
International Marketing," Proceedings of American Marketing Association, Summer
Educators Conference.
51. Donthu, Naveen and R. Edward Sibley (1993), "HMO Selection Criterion," Proceedings of
Academy of Marketing Science, Annual Conference.
52. Donthu, Naveen (1992), "Outdoor Advertising of Services," Proceedings of American
Marketing Association, Summer Educators Conference.
53. Donthu, Naveen and Joseph Cherian (1992), "Hispanic Consumption: Effect of Strong and
Weak Identifiers," Proceedings of American Marketing Association, Summer Educators
Conference.
54. Donthu, Naveen and Joseph Cherian (1990), "Consumer Similarity/Dissimilarity Judgments
and Comparative Advertising Strategy," Proceedings of American Marketing Association,
Summer Educators Conference.
55. Donthu, Naveen and Naras Eechambadi (1988), "Capturing the Shape of Diffusion Over
Space and Time," Proceedings of 4th Bi-Annual World Marketing Conference, Singapore.
56. James C. Anderson and Naveen Donthu (1988), "A Proximate Assessment of the External
Validity of Conjoint Analysis," Proceedings of American Marketing Association, Summer
Educators Conference.
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57. Donthu, Naveen and Roland T. Rust (1986), "Patterns of Dynamic Disequilibrium: A New
Paradigm for Marketing Thought," Proceedings of American Marketing Association,
Summer Educators Conference.
58. Donthu, Naveen and V Kumar (1985), "Sensitivity Analysis and Comparison of New
Product Growth Models," Proceedings of Southwestern Marketing Association.
59. Donthu, Naveen (1985), "Analyzing Industrial Location Patterns," Proceedings of
Southwestern Marketing Association.
CONFERENCE PRESENTATIONS
Presented over 75 papers at major national and international conferences such as American
Marketing Association s educator s conference, INFORMS Marketing Science Conference,
INFORMS annual conference, Academy of Marketing Science conference etc.
BOOK REVIEWS
1. Culture s Consequence, by Greet Hofstede, in Journal of Marketing Research, 2002 (with
Boonghee Yoo).
2. New Product Development, by Kenneth Kahn, in ACR newsletter, 2001.
3. Marketing Management Support Systems: Principles, Tools and Implementation, by
Wierenga, Berend and Gerrit Van Bruggen, in Journal of Marketing, 2001. (with
Boonghee Yoo)
4. In Defense of Advertising, by Jerry Kirkpatrick, in Journal of the Academy of Marketing
Science, 1995, V 23 (2), 141-143. (with David I. Gilliland)
5. Head to Head: The Coming Economic Battle Among Japan, Europe and America, by
Lester Thurow, in Journal of International Marketing, 1993, V 1 (2), 112-114.
SOFTWARE
FLEX: A program for Flexible Regression, (with R. T. Rust).
KPLOT: A program for Kernel Density Estimation and Plotting, (with R. T. Rust).
RESAMPLE-REG: A Program for Regression using Resampling Methods to address
Multicollinearity, (with R. T. Rust).
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RESEARCH PROJECTS IN PROGRESS (OR UNDER REVIEW)
"Differences in Diffusion of Innovations Through Ethnic Sub-Groups" (with J. Cherian)
Multicollinearity in Marketing Research, (with Roland Rust)
"Perceived Quality of Internet Shopping Sites," (with Boonghee Yoo)
Trade Promotions (with Atul Parvatiyar and Amit Poddar)
Mass Customization (with Margarita Guilabert)
Outsourcing Sales and Marketing (with Atul Parvatiyar and Tom Gruen)
Post Audit Activity and Impact on Relationships (with Atul Parvatiyar and Tom Gruen)
Marketing Capabilities and ROI (with Raj Srivastava and Naras Eechambadi)
Online Information Load (with Jill Mosteller and Sevo Eroglu)
Optimal Outsourcing Framework (with Belgin Unal)
Top Management Strategy Formation (with Jeff Foreman)
Brand Placement in Music Videos (with Janee Burkhalter)
"Word of Mouth" (with Andy Baer and V. Kumar)
"Blogging Effectiveness" (with Dee Guillory and Ritu Lohtia)
RESEARCH GRANTS
Quaero Corporation (2007-09) - $10000.00
Marketing Capabilities and ROI
PRG-Schultz, (2006-08) - $100000.00
Post Audit Recovery Code of Ethics
Grocery Manufacturer Association (2004-08) - $250000.00
Value of Outsourcing Sales and Marketing
Food Service Marketing Association (2005-06) - $75000.00
Value of Outsourcing Sales and Marketing for Food Services Suppliers
PRG-Schultz, (2004-05) - $200000.00
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Trade Promotions and Post Audit Recovery
Engage Media Inc. (2002-04) - $10000.00
Banner Advertising Effectiveness
CBIM and Electronic Commerce Institute (2002-03) - $4000.00
"Website Efficiency"
GSU Marketing Roundtable and Electronic Commerce Institute (1999-00) - $4000.00
"Scale Development to Measure Perceived Quality of Internet Shopping Sites"
GSU Marketing Roundtable (1996-97) - $3000.00
"Ethnic Identification Scale Development"
GSU Marketing Roundtable (1995-96) - $3000.00
"Family Values Scale Development"
GSU Marketing Roundtable (1994-95) - $4000.00
"Spatial Effects of Outdoor Advertising"
GSU Research Initiation Grant (1994-95) - $5,000.00
Office of the Vice President for Research, Georgia State University.
Hook Outdoor Advertising (1995) - $40,000.00
"Spatial Effects of Outdoor Advertising"
GSU Marketing Roundtable (1993-94) - $4000.00
"Cross Cultural Investigation of Comparative Advertising Effectiveness"
GSU Research Enhancement Grant (1992-93) - $5,000.00
Office of the Vice President for Research, Georgia State University.
Hook Outdoor Advertising (1992) - $32,000.00
"Sales Response to Outdoor Advertising"
29 Research Course Releases (Spring, Summer & Fall 1991; Winter & Summer 1992;
Winter, Spring, & Summer 1993; Winter, Summer & Fall 1994; Summer & Fall 1995;
Winter, Summer & Fall 1996; Winter, Summer & Fall 1997; Summer 1998; Summer 1999;
Summer 2000; Summer 2001; Summer 2002; Summer 2003; Summer 2004; Summer 2005;
Summer 2006, Summer 2008) Robinson College of Business, Georgia State University.
Instruction Innovation Award (Summer 1993)
College of Business Administration, Georgia State University.
Apple Computers (1991) - $7500.00
"Advanced Academic Marketing Project"
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Classroom 2000 Development Award (1989) - $15,400.00
Georgia Tech Foundation.
Classroom 2000 Development Award (1990) - $17,200.00
Georgia Tech Foundation.
STUDENT GUIDANCE
Ph.D. Dissertation Chair
last known academic position
1. Chanda Dasgupta Arizona State University
2. Boonghee Yoo Hofstra University
3. Idil Sayrac American University
4. Edmund Hershberger Southern Illinois University
5. Frank Xie Drexel University
6. Connie Porter University of Notre Dame
7. Margarita Guilabert North Georgia College and State University
8. Beverly Wright East Carolina University
9. Amit Poddar Georgia College and State University
10. Jill Mosteller Portland State University
11. Jeff Foreman University of North Carolina Ashville
12. Boris Lezhava Caucasus School of Business
13. Belgin Unal in progress
14. Janee Burkhalter St. Joseph's University
15. Elene Zarkava Caucasus School of Business
16. Andy Baker San Diego State University
17. Rob Mayberry in progress
18. Monica Guillory in progress
Ph.D. Dissertation Committee Member: Al Chen, Manuel Robles, Rose Johnson, Linda Aab,
Euehun Lee, Pam Kennett, Charles Brooks, Julie Sneath, Jeff Lewin, David Gilliland,
Deborah Webb, Tom Brashear, Ed Sibley, Annie Liu, Mark Leach, Cristian Chelariu,
Sungwoo Jung, Kathy Harris, Jie Yin, Vinita Sangtani, Ghi Lu, Caroline Gallrein, Ram
Madupalli, Jack Wei, Brian Brown, Jia Fan, Fernando Angulo, Albena Pergelova.
SERVICE: PROFESSIONAL ASSOCIATIONS
VP Meetings, INFORMS Society for Marketing Science, 2001 2006
Chair (98), Chair - Elect (97), Vice Chair (96), Marketing Research Special Interest Group
(SIG), American Marketing Association.
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Vice President for Academic Affairs, Product Development and Management Association,
1994-97.
SERVICE: ACADEMIC CONFERENCES
Chair, Social Marketing Track for the 2011 IMDA Conference.
Chair, Pricing and Product Track for the 2005 Academy of Marketing Science Conference.
Chair, Marketing Research Track for the 2004 Society for Marketing Advances Conference.
Chair, Marketing Research Track for the 2002 American Marketing Association s
International Conference.
Chair, Relationship Management Track for the 2002 American Marketing Association s
Winter Educator's Conference.
Chair, Marketing Research Track for the 2000 American Marketing Association s Summer
Educator's Conference.
Chair, Marketing Research Track for the 1999 American Marketing Association s Summer
Educator's Conference.
Organized and Chaired a plenary session on "Future of Marketing" for the 1999 American
Marketing Association s Summer Educator's Conference.
Co-chair, Joint CBIM/ISBM 1998 conference on Marketing Effectiveness .
Chair, Marketing Track at the 1996 Fall INFORMS conference.
Chaired over 25 sessions at major conferences such as American Marketing Association s
Educator's Conference, Marketing Science Conference, INFORMS conference, Academy of
Marketing Science conference etc.
Organized and Chaired 15 special sessions at major conferences such as American
Marketing Association s Educator's Conference, Marketing Science Conference, INFORMS
conference, Academy of Marketing Science conference etc.
Discussant for over 15 sessions at major conferences such as American Marketing
Association s Educator's Conference, Marketing Science Conference, INFORMS conference,
Academy of Marketing Science conference etc.
SERVICE: ACADEMIC PUBLICATIONS
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Member of the Editorial Board, Journal of Consumer Research 2003-2006.
Member of the Editorial Board, Journal of Marketing 2005 2011.
Member of the Editorial Board, Journal of Academy of Marketing Science 2006
Associate Editor, MIS Quarterly, 2008 - 2010.
Member of the Editorial Board, Journal of Business Research 2006 2010.
Member of the Editorial Board, Journal Advertising 2008 -
Member of the Editorial Board, Journal of Interactive Marketing 2008 -
Member of the Editorial Board, Journal of Service Research 1999 - 2010.
Book Review Editor: Journal of Marketing Research 2003 2006.
Associate Book Review Editor: Journal of Marketing Research 2000 2003.
Ad-Hoc Reviewer: Management Science, Marketing Science, Journal of Marketing
Research, Journal of Consumer Research, Journal of Marketing, Journal of International
Business Studies, Journal of Retailing, Journal of the Academy of Marketing Science,
Journal of Advertising, Journal of Business Research, International Marketing Review,
International Journal of Research in Marketing, Public Opinion Quarterly, Journal of
Computer Mediated Communications, European Journal of Operational Research,
International Journal of Retailing and Distribution Management, Journal of Retailing and
Customer Services, International Journal of Electronic Commerce, Information Systems
Research, Journal of MIS, Electronic Markets, Psychology and Media.
SERVICE: EXTERNAL REFEREE FOR P&T DECISIONS
Baruch College
Cleveland State University
University of Rhode Island
Temple University
University of California Riverside
Old Dominion University
Marquette University
University of Cincinnati
Portland State University
University of Alabama
University of Denver
Lehigh University
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SERVICE: UNIVERSITY / DEPARTMENT
Chair, Dept. of Marketing, Georgia State University, 2009 -
Doctoral Program Co-ordinator, Dept. of Marketing, Georgia State University, 1995 - 2009.
GSU - Cairo/Alexandria programs Sustainability Committee, 2010 -
Internal Grants Review Committee, Georgia State University, 2006 2009.
Member of MBA Steering Committee, Robinson College of Business, Georgia
State University, 2002 2005.
Member of Promotion and Tenure Committee, Robinson College of Business, Georgia
State University, 2003 2006.
GSU-CSB Tblisi Georgia Doctoral Program Founding Committee, 2005
BioScience Business Ad Hoc Committee Member, 2006 2008.
Member of Department Chair Recruiting Committee, Department of Marketing, Georgia
State University, 2002-03.
Member of Department Chair Recruiting Committee, Department of Marketing, Georgia
State University, 2004-05.
Member of Pennybaker Chair Recruiting Committee, Department of Marketing, Georgia
State University, 2004-05.
Member of Lenny Chair Recruiting Committee, Department of Marketing, Georgia State
University, 2006-08.
Member, GSU President Evaluation Committee 2004.
Member, GSU Provost s Strategic Planning Committee 2004-05.
Chair of Faculty Recruiting Committee, Department of Marketing, Georgia State University,
1998-01.
Member of Doctoral Program Committee, Department of Marketing, Georgia State
University, 1990 - 95.
Member of Faculty Recruiting Committee, Department of Marketing, Georgia State
University, 1991 - 1994.
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Member of Computer Use Committee, College of Management, Georgia Tech., 1989-90.
Member of Institute Statistics Committee, Georgia Tech., 1989-90.
Coordinated Recruiting for the Marketing Area (1987 and 1988) at Georgia Tech.
EXECUTIVE SEMINARS
"Social Media Marketing"
University of Paris Dauphine 2011
"Marketing Strategy and ROI"
University of Paris Dauphine 2010
"Marketing Engineering"
University of Paris Dauphine 2009
International Marketing
Executive MBA, Sorbonne France, October 2007.
Conjoint Analysis
Internal Revenue Service (IRS) April 2007
Marketing Capabilities
Customer Relationship Management Association, April 2007.
Code of Ethics
Post Audit Recovery Trade Association, November 2006
Brand Management
Executive MBA, Sorbonne France, October 2006.
Conjoint Analysis
Boston AMA Chapter
Outsourcing
Food Service Marketing Association, February 2006.
Brand Management
Executive MBA, Sorbonne France, October 2005.
Marketing Engineering
International MBA, Toulouse University France, March 2005.
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Brand Management
Executive MBA, Sorbonne France, October 2004.
Internet Marketing
AIG Japan at LOMA, October 2003.
Brand Management
Executive MBA, Sorbonne France, October 2003.
Marketing Research and Forecasting
IMT BERLIN, September 2002
Product Planning Techniques
Clark Atlanta University, April 2001.
The Internet Shopper
BOSS Inc, March 2000.
Advertising and Marketing Communications
Executive MBA, Erasmus University, June 1999.
The Internet Shopper
Anderson Consulting, May 1999.
Marketing Engineering,
Southern Company, December 1998
"Customer Satisfaction and Profitability,"
International Council of Shopping Centers, January 1998.
"Customer Satisfaction and Profitability,"
Institute for International Research, February 1996.
"Global Product Development and Advertising,"
International Management Consultants, October 1994.
"New Product Development and Advertising,"
Atlanta Management Institute, June 1994.
"Perceptual Mapping"
United Postal Services, April 1994.
"Opportunities for Cable Television,"
Columbia School of Broadcasting and Coopers and Lybrand, May 1987.
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CONSULTING EXPERIENCE
- SDR Incorporated (Employee / Customer Satisfaction)
- CRMG (International Market Entry)
- Allstate Insurance (International Market Entry)
- Newsletters Plus (Brand Name Evaluation)
- Marriott Corporation (Linkage Study)
- Chick-fil-a (Customer Satisfaction; Brand Equity)
- UPS (Perceptual Mapping; Relationship Marketing; Market Research)
- Apple Computers (New Product Development)
- Bard Pharmaceuticals (Statistical Analysis)
- Service Master (Service Quality)
- KOKE radio station (New Product Development)
- TBS (New Product Positioning)
- CDC (Conjoint Analysis)
- Hook Outdoor Advertising (Outdoor Advertising Effectiveness)
- Asian Variety Show (Consumer Research and Statistical Analysis)
- Atlanta Management Institute (International Marketing Research)
- International Management Consultants (New Product Development)
- Jones and Askew (Consumer Research and Statistical Analysis)
- Institute for International Research (Customer Satisfaction)
- Summit National Bank (Ethnic Marketing)
- Paul, Hastings, Janofsky, Walker LLP (expert witness new product failure)
- Reed Marketing Group (New Product Development)
- McKinsey & Co. (Data Envelopment Analysis)
- Survey Communications (Perceptual Mapping)
- PRG-Schultz (Trade Promotions and Post Audit Practices)
- iCRM (Outsourcing, New Product Development)
- Kilpatrik and Stockton LLP (expert witness trade mark infringement)
PERSONAL DATA
Age: 51 years
Marital Status: Married (wife: Roopa)
Children: 2 (son: Suraj - 18 years; daughter: Sonia - 11 years)
Citizenship: U.S.A.
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