Sales Manager
Resume:
Mira Tanihaha
Email: *********@********.***
Address: **** ****** ******
City: San Ramon
State: CA
Zip: 94582
Country: USA
Phone: 209-***-****
Skill Level: Management
Salary Range: 100
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Mira Tanihaha aaiaii 209-***-**** aaiaii *********@********.***
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Mira Tanihaha
2012 Instar Circle
San Ramon, CA 94582
*********@********.***
OBJECTIVE
Desire a challenging position in Category Management with an opportunity to develop category sales, market share, and strategic plans for strong sales and profit.
PROFESSIONAL PROFILE
M.B.A. graduate with record of success in management, sales, and marketing. Creative problem solver with ability to drive revenue growth, resolve conflict, improve morale, and consistently exceed profit goals.
COMPETENCIES Include:
aai Advanced IRI (OPTURA IRI, Costco IRI, and IRI Assortman), Nielsen (Scan, Panel, RPM, and Assortman), RSi, Feature Vision/Market Track, Wal-Mart Retail Link, Planogram Software, Word, Excel (Pivot Table, V-Look Up, Formulation, Macro and etc), PowerPoint, Access, QMF, SSIMS, Microstrategy, Crystal Reporting, and A/X.
aai Forecasting, Presentations, Category Reviews and Sales & Marketing Analytical support.
aai Excellent communication and collaborative support.
EMPLOYMENT EXPERIENCE
H.J. Heinz, San Ramon, CA
Category Manager:
Jan 2012 aaiaii September 2012
aai Act as category captain/partner in Gr. 05 (Condiments, BBQ/Marinade, and Vinegar) categories. Category validator in Pasta Sauce category
aai Perform category and channel analysis for Safeway business in an extremely fast paced environment.
aai Filter through multiple data sources to assist in building strategies that drive results.
aai Develop business plans and strategies for achieving category volume, margin contribution, market share and space targets.
aai Lead QPS preparation through data and insights using internal research, POS and syndicated data for customer performance reviews.
aai Participate in presentations as the credible expert in category management practices and a Condiments Aisle expert.
aai Work efficiently to respond to urgent requests for information and presentation support to drive growth in an extremely dynamic environment.
aai Stay abreast of global consumer trends in a widely diverse set of retail channels.
aai Educate and provide consumer and business insights/tools to Safeway.
aai Perform competitive analysis by category, brand and package to identify trends, opportunities and challenges to core business areas.
aai Analyze and evaluate demographic profiles and consumer purchasing behavior in individual account/categories and groups of accounts/categories.
aai Assist in all requests by senior staff for information and presentation support to drive sales or proper shelf allocation.
aai Assist in providing complex metrics and analytics to provide insight to consumer dynamics, supporting a very aggressive growth plan.
aai Strong working knowledge and execution of shelving standards and associated software tools, syndicated data, and consumer panel data.
Sara Lee, Livermore, CA
Category Insights Manager:
July 2009 aaiaii Jan 2012
aai Category captain/partner in Breakfast Sausage, Hotdogs and Smoked Sausage. Category validator for Lunchmeat.
aai Interpreted weekly scorecard data and developed into strategies to grow Jimmy Dean, Ball Park, Hillshire Farm, and Gallo business by geography. Total category responsibility was $140 Million.
aai Drove Category Management principles through the use of IRI/OPTURA IRI/Nielsen, Spectra data, quantitative custom research studies and internal tools.
aai Interpreted weekly scorecard data and developed into strategies to grow Jimmy Dean and Ball Park business by geography.
aai Responsible for forecasting new item performance, efficient assortment analysis, space to sales, and cluster development and analysis.
aai Uncovered opportunities to assist National Account Manager in driving sales initiatives and growth potential through assessment of syndicated data, promotional analysis, pricing analysis, market visits, and consumer insights.
aai Prepared and analyzed opportunity gaps to maximize distribution and assortment and evaluated and forecasted category promotional activity to optimize lifts.
aai Strengthened account relations through presentation and participation in key account meetings, delivering value-added insights and recommendations to grow category and brand sales.
aai Delivered ongoing market analysis and assessment of competitors and market intelligence with a focus on the future and value creation.
aai Demonstrated ability to stay on track with long term projects while managing a dynamic ad-hoc work load
Discovery Foods, Hayward, CA
Sr. Sales Controller:
April 2008 aaiaii March 2009
aai Oversaw the 199 Million sales plan to ensure the company was on target. Responsible for notifying management of any obstacles to meeting the plan as well as daily status updates of sales versus forecast.
aai Managed the sales forecasting, budgeting and sales and operations planning processes.
aai Coordinated and tracked new and existing product pricing, slotting and promotional spending approval.
aai Set up new customers and ensured retailer trade agreements were up to date and entered into AX.
aai Supported sales reporting for the Sales, Marketing and EMT team.
aai Provided various analytical reports for the retail grocery, mass merchandiser, club and natural channels. Reports were used to track and understand business trends, challenges and opportunities.
aai Utilized Wal-Martaaiais Retail Link to analyze sales performance to support decision making and generating required Wal-Mart reports.
aai Developed monthly business updates for the retail channel utilizing IRI and internal sales data. Created standardized reports to assess market/account sales trends, competitive activity, pricing, distribution and promotional effectiveness.
aai Developed monthly business updates for the natural channel utilizing Spins and internal sales data with conclusions and recommendations. Created standardized reports to assess market/account sales trends, competitive activity, pricing, distribution and promotional effectiveness.
Safeway, Inc, Pleasanton, CA
National Category Analyst II:
December 2006 aaiaii April 2008
aai Developed and maintained catalogues of divisional Schematics and Schematic Reports for assigned Categories under direction of Category Manager and Category Director.
aai Determined product discontinuance, product proximity and space allocations.
aai Assisted Category Manager and Category Director in pre and post-presentation category analysis (current/new product viability).
aai Assisted Category Manager and Category Director in determining product selection and shelf placement.
aai Assisted Category Manager and Category Director with executing marketing/promotional plans to drive total category sales, profits and market share.
aai Prepared data as needed for Category Manageraaiais vendor negotiations.
aai Prepared IRI scorecards.
aai Updated schematics as required by Distribution Voids report.
aai Oversaw schematic and promotional activities of category vendors using Planogram Software.
National Pricing Analyst:
November 2005 aaiaii December 2006
aai Developed pricing strategies by working with the Manager of National Category, and National Pricing Manager.
aai Provided informational reports tracking and monitoring results of category pricing.
aai Created competitively priced retail items with SCOP recommendations.
aai Modeled category profitability and initiated pricing action to assure gross profit margin goals were met.
aai Scheduled and conducted review of private label retail to ensure proper alignment to national brands.
aai Created and input retail items for promotional/electronic discount for advertised and unadvertised specials.
GTE Trading Limited, Fremont, CA
December 2001 aaiaii April 2005
Supply Chain Manager (June 2003 aaiaii April 2005)
Financial Analyst (December 2001 aaiaii June 2003)
EDUCATION
DeVry Universityaaiais Keller Graduate School of Management, Fremont, CA
July 2004
Master of Business Administration and Project Management Certificate
University of California Davis, Davis, CA
May 2000
Bachelor of Science in Environmental Biology and Management
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