Manager Management

Yesenia Sotelo *******@*****************.***

Chicago IL 60640 773-***-****

SmartCause Digital 2012 Present

Experience Founder and President

Strategy:

Provide online strategy consulting and implementation services to nonprofit

organizations and companies with a social benefit. Work with executive directors,

fundraising, communications and policy staff to develop complete online

campaigns to reach new supporters and mobilize target audiences.

Web Development:

Optimize website projects to accomplish fundraising, advocacy and

communications goals. Develop and manage website projects in Drupal and

WordPress content management systems. Create custom themes for use in

Drupal.

Jasculca Terman & Associates 2010 2011

Director of New Media

Strategy:

Provided high level new media consulting on website development, online

marketing, online fundraising, online advocacy, mobile marketing and social

media outreach to a range of clients including universities, hospitals, nonprofits,

campaigns and businesses; Participated in new client meetings and retreats;

Provided new media trainings and presentations to clients and internal staff.

Project Management:

Guided website development projects and social media campaigns towards

completion on budget and on schedule; Launched redesign of jtpr.com;

Implemented the new media team s first project management system and

standardized project timelines and workflow.

Personnel Management:

Led a team of 5 staff, including technical and design professionals; Established

the new media team s first file management and document collaboration system;

Created weekly team meetings, biweekly individual staff meetings and quarterly

retreats; Incorporated professional development as a discrete weekly activity and

key measure of staff performance.

Heartland Alliance 2008 2010

Manager of Interactive and New Media

Communications:

Launched redesign of HeartlandAlliance.org; Implemented and managed Convio

CRM and CMS platform; Developed email welcome series to acquire and cultivate

over 2,200 new subscribers; Implemented online presence for 90+ domestic and

international programs, including social enterprise and advocacy; Designed

media training for mid-level staff; Edited and wrote for monthly enewsletter;

Managed social media outreach.

Development:

Implemented online fundraising strategy to raise over $30,000 in first year of

new online gift catalog and acquire almost 300 new online donors; Supported

programs with best practices for online fundraising; Provided gala event support.

Marketing:

Coordinated marketing and public relations for print and online gift catalog;

Managed Google AdWords campaigns for social enterprise programs.

Advocacy:

Developed metrics and best practices to improve online action alert

performance.

ACLU of Illinois 2002 2008

Director of Technology and Membership

Development Associate

Development Assistant

Communications:

Acted as staff advocate for online strategy and online communications; Served as

webmaster, content manager and graphic designer for aclu-il.org; Created

strategy for online action alerts; Provided graphic design, production

coordination for print newsletter, annual report and gala program book.

Technology:

Managed budget, purchasing, desktop support and emergency server

administration for 35 users, including securing sensitive legal information subject

to Patriot Act regulations.

Development:

Raised funds via direct mail and online channels; Administered and trained others

in Raiser s Edge database; Organized summer outreach events, annual

membership conference and gala event payment system.

Other:

Organized young professionals group; Managed Spanish legal intake; Coordinated

volunteers.

Constitutional Rights Foundation of Chicago 2001 2002

Web Developer

Northwestern University 1997 2001

Education B.A. Political Science

Young Nonprofit Professionals Network 2006 Present

Leadership National Board Member 2011 2013

Executive Co-Chair, Chicago 2008 2010

Technology Co-Chair, Chicago 2007 2008

At-Large Board Member, Chicago 2006 2007

Executive Co-Chair

Volunteer position providing strategic guidance and managing the operations of

an incorporated 501(c)3 nonprofit organization with over 5,000 members. Duties

include: executing strategic planning, managing the board, recruiting new board

and committee members, budgeting, launching a re-branding initiative,

developing an inaugural fundraising program, establishing new organizational

partnerships, representing the organization at council meetings, speaking at

events.

Illinois Maternal and Child Health Coalition 2011 2013

Board Member

Nonprofit Technology Network 2010 Present

Membership Committee Member

501 Tech Club Chicago Founding Co-Organizer

Bilingual Spanish / English

Skills

Specialized Software:

Drupal, WordPress, Convio, Raiser s Edge. Adobe InDesign, Fireworks, Premier and

Photoshop.

Scripting and Programming Languages:

HTML, CSS. Familiar with Javascript, mySQL, PHP.

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