Manager Project

Michael Julian

Email: *********@********.***

Address: ***** ******* **** **. *** 2328

City: Jersey Village

State: TX

Zip: 77065

Country: USA

Phone: 713-***-****

Skill Level: Management

Salary Range: 85

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

MICHAEL JULIAN

12615 Seattle Slew Drive, Apt. 2328 Jersey Village, TX 77065

*********@********.*** 713-***-****

MARKETING DIRECTOR

Proven, visionary leader of high-impact campaigns that fortify brand awareness, drive audiences to desired action, generate revenue, and advance business goals.

Results-driven project manager able to direct competing priorities and meet strict deadlines in fast-paced, growth-oriented business environments. Excel in strategic planning and all aspects of Web development, print materials creation, Social Media management, and orchestration of large-scale, targeted email campaigns. Technologically savvy with success in organization-wide hardware / software implementations and training.

Core competencies include:

** Global Brand Management

** Web Content Creation & Management

** High-Impact Promotional Copy

** Catalogs, Brochures, Sales Sheets

** Facebook, Twitter, & YouTube Presence

** Product Logo & Label Creation

** Budget Administration

** Subcontractor / Vendor Management

** Event Planning & Management

** Team Leadership, Motivation, & Training

KEYWORD SUMMARY: Marketing Management, Marketing Manager, Marketing Director, Brand Management, Project Management, Copywriting, Promotional Materials, Web Development, Content Creation, Catalogs, Brochures, Sales Sheets, Promotional Materials, Budget Administration, Vendor Management, Event Planning, Team Leadership, Facebook, Twitter, YouTube, Team Leadership, Marketing Campaign Execution, Creative, Leadership, Team Training, Technology Implementations

PROFESSIONAL EXPERIENCE

MCLANE GLOBAL, Houston, TX

-- MARKETING DIRECTOR & BRAND MANAGER, 8/2008 to 10/2012

Selected to serve as senior leader of strategic planning, corporate branding, and marketing campaign development / execution for this premier provider of international trade management services.

Planned and executed deliverables of multifaceted marketing campaigns comprising print, online, and Social Media elements, working directly with CEO on strategy development. Conceptualized, designed, and managed timely production of company catalogs, brochures, sales sheets, fliers, and various other promotional materials. Designed and executed weekly email campaigns targeting specific business channels; continually tracked user data and provided actionable items to Sales Team. Provided Sales Team with needed materials and information to meet sales goals. Hired and managed sub-contractors as needed for larger-scale projects.

** Held creator, developer, and content manager responsibilities for three Web sites: McLaneGlobal.com, LadyLibertyBrands.com, and HungerRelief-DN.com; analyzed user data and feedback for all three sites, utilizing findings to continuously improve site usability.

** Led logo design and label creation for privately held Lady Liberty brand food products.

** Spearheaded purchase and company-wide implementation / user training of all software and hardware, including implementation of ACT! Content Management Software.

HOMETOWN FAVORITES (a division of McLane Global), Houston, TX

-- MARKETING DIRECTOR, 4/2006 to 10/2012

In concurrent role, provided exceptional leadership of company social media and email marketing strategies, setting strategy and executing deliverables on time and under budget.

Developed, maintained, and monitored company presence on Facebook, Twitter, and YouTube, with focus on expanding company brand and awareness while providing for direct customer interface and interaction.

** Developed, designed, managed, and launched large-scale email campaign to more than 35,000 recipients.

** Managed complete, comprehensive overhaul of company Web site from a 1990s look and feel to a visually appealing, user-friendly, modern business-to-customer style.

** Excelled at writing creative, informative online copy with focus on organic search capabilities.

TABOO INC., Chesapeake, VA

CO-OWNER/OPERATOR, 10/2004 TO 4/2006

Lead all aspects of operation, promotion and daily execution of 100 seat restaurant specializing in American Fare.

Took over and ran failing restaurant in Chesapeake, VA and built a strong business that thrived in a highly competitive area.

**Redesigned menu, decor and established a profitable but previously non-existent lunch business.

**Developed successful and profitable bar business by promoting live music and high end drink menu.

CALIFORNIA FROZEN BEVERAGE, Davie, FL

-- EVENT COORDINATOR, 5/2003 to 9/2004

Planned, coordinated, and flawlessly executed set-up and management of frozen drink bars at nationwide special events, including sporting events and concerts.

Traveled extensively to manage all on-site execution details and ensure proper representation of California Frozen Beverage brand. Managed bar inventories, ordered needed supplies, and ensured shipments to all sites were complete with necessary components. Multitasked effectively to manage up to 25 bars at each event.

** Acted as key contributor in fortifying traveling frozen drink bar as prime revenue source for company.

** Developed Point of Sale materials for use on site in conjunction with Paid sponsors.

Additional valuable experience in food / beverage service as Bar Manager for Grand Palms Resort, Pembroke Pines, FL and Hometown Heroes, Virginia Beach, VA; and as Co-Owner / Operator of Taboo Restaurant, Chesapeake, VA.

EDUCATIONAL BACKGROUND

Bachelor of Arts Degree in English Literature / Writing Concentration

JAMES MADISON UNIVERSITY, Harrisonburg, Virginia

Technical Proficiencies

MS Office Suite, Wordpress, Adobe CS5 Photoshop, InDesign, Google Analytics, ACT Content Management Software, Facebook, Twitter, YouTube

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