Sales Marketing
Resume:
Nichelle Poindexter
Email: *********@********.***
Address: **** ******* ****
City: Houston
State: TX
Zip: 77003
Country: USA
Phone: 832-***-****
Skill Level: Senior
Salary Range: 85
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Nichelle A. Poindexter
2316 Sperber Lane * Houston, Texas 77003 * 832-***-**** * ********.**********@*****.***
SALES, MARKETING & BUSINESS DEVELOPMENT LEADER
Passionate results-driven Sales & Marketing Leader and Revenue Generator with an award-winning career leading the startup or expansion of dynamic companies in fast-paced industries. Vision driven leader with expert qualifications in identifying market opportunities and operating solutions to drive forward revenue and profit growth. Successful in developing integrated marketing campaigns, strategic partnerships and recruiting/developing and motivating cross-functional teams. Unmatched drive and ambition.
CORE COMPETENCIES
P&L, Budgeting & Reporting Integrated Marketing Strategies & Campaigns New Product/Service Launch
Staff Recruitment & Training Competitive Analysis & Positioning Contract Negotiations
National/Regional Sales Management Executive Level Presentations Strategic Partnering Alliances
Client Development & Retention Highly Effective Communicator Quality & Productivity Improvement
New Business Development Key Account Management Media Planning Advertising & Promotion
Social Media Knowledge Public & Media Relations Corporate Communications Event Planning
PROFESSIONAL EXPERIENCE
SR. VICE PRESIDENT
Music World Entertainment, Houston, Texas 2009 - 2012
Leading music & entertainment conglomerate with record sales exceeding 300 million
* Retained by entertainment mogul Mathew Knowles to provide strategic vision and direction for the music division of a $20 million global entertainment company representing clients such as Beyonce, Destiny`s Child, Black Entertainment Television (BET), American Heart Association and Essence Communications.
* Accepted P&L and management leadership for business planning and development, strategic sales and marketing, public relations, budgeting and forecasting, price structuring, creative direction and channel development for a 1,000+ SKU product line.
* Facilitated presentations at the headquarter level for Wal-Mart, Target, Best Buy and Amazon.
* Appointed by CEO as company spokesperson for all damage control and crisis management activities.
* Introduced high successful integrated marketing campaigns that drove sales from $900,000 to $3 million.
* Promoted several developing artists to secure a Grammy nomination and positioned one developing artist to receive her first Grammy Award in 2012 (the first Grammy Award for the music division).
* Managed 20 member cross- functional team
ACCOUNT MANAGER / NATIONAL SALES & FIELD MARKETING / ARTIST DEVELOPMENT REP
Universal Music Group, California, New York & Texas 2001 - 2009
Largest multinational music company in the world...a wholly -owned subsidiary of Vivendi
* Eight-year, award-winning sales & marketing career highlighted by increasingly responsible positions based on top flight marketing and sales performance. Received -Award of Excellence- for several national marketing campaigns and earned the -Best Urban Artist Development Representative- twice.
* Accepted newly created product management role for the Island Def Jam Music Group Division, with full responsibility for 150+ retail accounts across a six-state region, all strategic partner development, marketing/promotional/shopper campaigns, account management and retention.
Nichelle Poindexter Page Two
PROFESSSIONAL EXPERIENCE (Continued)
* Coordinated advertising activities such as researching media and printing vendors, reviewed quotes and bids as delegated finalizing the buying of media and print services.
* Managed the development of 20+ products concurrently in various stages of the product lifecycle.
* Promoted by senior leadership at Def Jam Music Group to coordinate all national sales and field marketing efforts for their division in New York City, and to facilitate presentations to Best Buy, Borders and other national accounts at the headquarter level.
* Championed the first strategic partnering alliance with Footaction, a national athletic company, and designed promotional collateral for 400 retail storefronts.
* Handpicked by executive management team at Universal to provide sales & marketing leadership in the startup of Fontana Distribution, an independent label distributing company.
* Assumed leadership for strategic sales and market planning, staff recruitment and training, marketing and sales collateral, budgeting and forecasting, cold-calling and canvassing, sales reporting, client development and retention.
* Developed strategic partnering alliances and managed headquarter presentations at Transworld, Circuit City and Radio One.
* Partnered in growing Fontana Distribution from a zero base to $100,000,000 in four years.
REGIONAL SALES & PROMOTIONS COORDINATOR / SALES & MARKETING INTERN
Warner Music Group, Dallas, Texas 1997 - 2001
One of the world`s largest recorded music & music publishing business...a division of AOL Time Warner
* Chosen from a competitive group of undergraduate students for an internship providing sales support to the field sales marketing team.
* Recruited from college as a Regional Sales & Promotions Coordinator with responsibility for a five state region, 150+ accounts, sales and marketing collateral, event planning, promotional campaign development, sales presentations and product delivery.
* Partnered in establishing and managing -Jam of the Year-, an annual appreciation event for customers.
* Solicited sponsors for the event and secured $100,000 in sponsorship monies from Coca Cola and Seagram`s Gin.
* Grew annual event from concept to 2,000+ participants.
EDUCATION & CONTINUING PROFESSIONAL DEVELOPMENT
BA, Communications & Business Administration, University of Texas, Arlington, Texas 1997
Scholarship Award...National Association of Journalists
Advanced Executive Marketing & Sales Program, Harvard Business School Online Program
Graduate Studies in Marketing & Operations, University of Texas, Dallas, Texas
Business Plan Development, University of California, Los Angeles, California
Project Management Social Media Promotional Campaigns
PROFESSIONAL ASSOCIATIONS
Advisory Board Member Commercial Music, Houston Community College
Associate Member, Houston Greater Partnership
National Association of Professional Women National Association of Recording Arts and Sciences
National Association of Record Industry Professionals
National Association of Realtors
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