Elana M. Leibowitz
th
*** **** ** ******, #*** **************@*****.*** Mobile 917-***-****
New York, NY 10001
EXPERIENCE
Dorf Advertising, Mountainside, NJ
Freelance Event Manager, January 2011 Present
Responsible for planning and execution of NYC client events and entertaining
Andr Balazs Properties, Hotels AB, New York, NY
Freelance, November 2010 January 2011
Managed the development of The Standard New York database for events and VIP access
Departures, American Express Publishing, New York, NY
Merchandising Manager, February 2008 November 2010
Planned and executed turn-key events including budget, timeline, sourcing venues, invitations,
catering, d cor, signage/collateral, photographer, RSVP s, gift bags and post event promotion
Responsible for project management including production schedules, client communication,
managing creative team, sourcing vendors, negotiating rates, ensuring deadlines were met and
projects were completed on time and within budget
Executed integrated marketing campaigns including turn-key advertiser events, Departures signature
events, direct mail, email blasts, online flip books, e-newsletters and social networking
Built relationships across American Express business groups to develop tactical marketing programs
Oversaw digital assets on Departures promo web site: departuresultimatelyconnected.com
Conceptualized and wrote synergistic, revenue generating merchandising proposals across multiple
categories including fashion, travel, jewelry & watches
Cosmopolitan, Hearst Magazines, New York, NY
Promotion Manager, November 2007 January 2008
Planned and executed Accessories Council Event for Cosmopolitan advertisers
Worked with Cosmo sales reps to secure advertising sponsors for Cosmopolitan s Platform Event
Wrote fashion and beauty added-value merchandising proposals
House & Garden, Cond Nast Publications, New York, NY
Merchandising Manager, December 2006 November 2007
Planned and executed custom turn-key advertiser events including budget, timeline, sourcing venues,
invitations, catering, d cor, signage/collateral, photographer, RSVP s and gift bags
Responsible for project management including production schedules, managing creative team,
sourcing vendors, negotiating rates, creating and maintaining project budgets
Managed promotional partnerships including in-book special advertising sections, direct mail,
publisher s letters, email blasts, custom micro-sites and podcasts
Wrote added-value merchandising proposals and executed custom marketing programs across
multiple categories including fashion, beauty and House & Garden s endemic home accounts
Oversaw digital assets on House & Garden s promo web site
Seventeen, Hearst Magazines, New York, NY
Associate Promotion Manager, July 2005 December 2006
Responsible for planning photo shoots including fashion styling, hiring vendors, negotiating contracts
and set design
Wrote added-value proposals and executed promotions for beauty and fashion advertisers
Worked with online and mobile departments in the development and execution of digital programs
Promotion Coordinator, March 2004 July 2005
Managed promotion budget
Oversaw contests and sweepstakes including development of legal rules and prize fulfillment
Promotion Assistant, July 2002 March 2004
Assisted Promotion Director and Associate Publisher of Marketing with various marketing projects
EDUCATION
Boston University, Boston, MA
Bachelor of Science in Communication, May 2002
Concentration: Advertising