Sales Account Executive

DEANNA SHIELDS

Email: ********@*********.***

Address:

City: Ladera Ranch

State: CA

Zip: 92694

Country: USA

Phone: 949-***-****

Skill Level: Any

Salary Range:

Primary Skills/Experience:

Dynamic Sales Professional with more than 16 years of success employing expertise in sales, business development and relationship management. Excellent communicator that employs effective interpersonal and negotiating skills to connect with and close new business.

Educational Background:

High School Dipolma from The Ohio State University, Columbus OH 1/2001 to 6/1987 (Business Administration/Marketing)

Job History / Details:

Career Focus

Dynamic Sales Professional with more than 16 years of success employing expertise in sales, business development and relationship management. Excellent communicator that employs effective interpersonal and negotiating skills to connect with and close new business.

Summary of Skills

Broadcast Television

Television Ad Sales

Internet Ad Sales

Strategic Planning

New Business Development

Account Management

Professional Experience

August 2005 to December 2005

ABC National Sales - Dallas,, Texas

NATIONAL ACCOUNT EXECUTIVE

Performed all aspects of national sales and account management for General Motors with $10.5M in annual sales.

Performed fact finding analysis to determine client's needs and created customized solutions to maximize the effectiveness of their ad spend resulting in increased advertising revenue for ABC

Developed marketing strategies for General Motor dealers which resulted in 20 percentage increase in dealer based advertising revenue.

April 2003 to September 2005

KTRK-TV ABC Owned - Houston,, Texas

ABC ACCOUNT EXECUTIVE

Managed the the largest revenue generating account at KTRK

Sold and maintained a client base of over 50 accounts generating $9.5M in annual sales

Developed partnerships with advertising agencies and clients to create and execute media plans.

Increased revenue through assessment of client needs, strategic media planning and implementation of market research

Generated new revenue through non traditional channels by developing innovative promotions for clients

Integrated multimedia platforms into client buying plans to achieve convergence

Annually delivered the highest new business revenue amongst the sales staff.

Developed new business through cold calling, market research, networking leads, and client referrals

Converted accounts from competition through comparative selling, strategic selling, and excellent account service.

Consistently closed new business accounts through market analysis, effective presentations and superior negotiation skills.

April 2001 to March 2003

KRIV FOX 26/KTXH UPN 20 - Houston,, Texas

ACCOUNT EXECUTIVE

March 1995 to October 2000

WSYX ABC 6/WTTE FOX 26 - Columbus,, Ohio

ACCOUNT EXECUTIVE

June 1992 to February 1994

BURROUGHS WELLCOME - Columbus,, Ohio

PHARMACEUTICAL SALES REPRESENTATIVE

January 1989 to November 1992

WBNS RADIO - Columbus,, Ohio

ACCOUNT EXECUTIVE

Education

1987 The Ohio State University Columbus, Ohio

Bachelor of Science Business Administration/Marketing

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