STACY LAWSON
Email: ********@***********.***
Address:
City: Atlanta
State: GA
Zip: 30311
Country: USA
Phone: 404-***-****
Skill Level: Any
Salary Range:
Primary Skills/Experience:
Motivated Marketing Manager with over 14 years marketing and product development experience, enabling startup and established companies to increase leads and revenue.
Educational Background:
High School Dipolma from Phillips College, Atlanta GA 1/2001 to 5/1994 (Business Management)
Job History / Details:
Career Focus
Motivated Marketing Manager with over 14 years marketing and product development experience, enabling startup and established companies to increase leads and revenue.
Summary of Skills
Competitive analysis
Internet marketing
Advertising solution development
Re-seller relationship optimization
Quality assurance
Client acquisition
Traffic analysis
Data mining
Predictive modeling
Value analysis
Customer targeting
Negotiation skills
Complex problem resolution
Strategic partnerships
Trade show management
Strategic event planning
Top-rated sales performance
Human Resources Information Systems (HRIS)
Web-based reporting tools
Proficiency in E-Automate Digital
Business recovery and sustainability
Operations analysis
Needs assessments
Event management
Accomplishments
Process Improvement
Achieved revenue objective by implementing cost-cutting measures.
Sales and Marketing
Increased annual gross sales by 15 percentage .
Developed direct mass mailings which resulted in 8 percentage growth of customer base.
Professional Experience
January 1997 to Current
LEG INC Atlanta, Georgia
Operations Manager
Completed and mailed bills, contracts, policies, invoices and checks.Computed, recorded, and proofread data, records and reports.Assigned tasks to associates, staffed projects, tracked progress and updated managers, partners and clients as necessary.Developed media kits.Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales.Created solutions in the areas of inventory, sales reporting, distribution and product upgrades that led to system improvements and streamlined processes.Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
Education
1994 Phillips College Atlanta, Georgia
Bachelor of Science Business Management
Minor in [Communications]
Graduated in Top 3 percentage of class
[3.9] GPA
Professional Affiliations
Public Relations Society of America