Customer Service Sales

sandra baker

Email: *********@********.***

Address: ** ****** ******

City: newtown

State: PA

Zip: 18940

Country: USA

Phone: 215-***-****

Skill Level: Management

Salary Range: $100,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Sandra Baker 215-***-****

53 German Avenue, Newtown, PA 18940 *********@********.***

Highly competitive, B2B marketing & sales professional with a proven sales record in online, e-media, research, and print within pharmaceutical, biotechnology, medical device, appliance, credit, automotive, advertising and media publishing. Specific areas of expertise include:

* Strategic Planning

* ROI Analysis

* New Product and New Business Development

* Multi Channel Marketing Sales

* Team Building * Database Development

* Direct Response Lead Nurturing

* Consulting

* Marketing

* Project Management

I am recognized as a successful...

* Consultative, solutions-based sales professional

* Developer of successful marketing strategies to grow annual sales and maintain existing business

* Leader of business development teams who sell complex marketing and database solutions including print, digital and custom research

ACCOMPLISHMENTS DURING EMPLOYMENT WITH UBM CANON:

* Within first year of employment increased database revenue by 203%

* After four years of employment increased database revenue by 525%

* Within first year of employment increased site license revenue by 266%

* After four years of employment increased site license revenue by 585%

* After four years of employment increased market research revenue by 540%

* Developed two additional revenue streams in the market research sector

ACCOMPLISHMENTS DURING EMPLOYMENT WITH MKTG:

* Advanced from Account Executive to leader of Publisher's Representation Division

* Developed sales team to sell complex marketing and database solutions including print, digital and custom projects

* Increased department profit by 55%

* Developed and implemented marketing plan for Acxiom`s new online list rental count system

* Assisted in the development of Acxiom`s new online list rental count system

* Introduced and marketed CBC Innovis` new -modeled- credit data

* Brought on 19 new clients (53 new titles) for representation including our largest client, the Primedia History Group

EMPLOYMENT HISTORY

UBM CANON December 2007 - Present

Largest B2B media company with exclusive focus of print and digital publications, trade events and database products

Senior Account Manager for Med Ad News, PharmaLive.com, Pharmalot.com and their related products

* Responsible for sales and customer service for online and print advertising in monthly publication, daily eNewsletters, websites, custom eBlasts, webinars, podcasts and related specialty products

* Coordinate materials delivery in the correct formats

* Responsible for webinar and podcast content

* Conduct client and prospect meetings

* Attend all appropriate conferences and trade shows

UBM CANON Continued

Data Products Manager

* Responsible for all sales, training and customer service of Site Licenses of Med Ad news, R & D Directions, Pharmalive.com, and Special Reports.

* Work with editors and strategically plan topics for PharmaLive Special Reports, Medical Device Special Reports and Appliance Special Reports

* Develop marketing plans, materials/messages for all special reports

* Responsible for budget, expense management, marketing and ROI analysis

* Responsible for sales and customer service of special reports

* Assisting editorial team with data, copy and edits

* Managed Online Databases - Medical Device and Pharmaceutical/Biotech

* Responsible for budget, expense management, marketing, sales, training and customer service of eKnowledgeBase and MDRWeb

* Promote and develop online databases, eKnowledgeBase (pharma/biotech) and MDRWeb (medical device)

* Coordinate rebuild efforts of eKnowledgeBase and MDRWeb to incorporate two unique databases into one super-database while adding extensive data sets for both markets

* RSS Feeds - Responsible for marketing, sales, training and customer service of RSS Feeds

MKTG SERVICES May 1997 - December 2007

A recognized leader in technology and marketing services that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships

Vice President Publisher's Representation and Marketing Services July 2001 - December 2007

* Created and implemented company-wide marketing plans, budgets, and materials

* Developed and marketed MKTG`s largest client, Acxiom`s online list rental count system

* Nurtured leads until a qualified representative was able to take on

* Developed and marketed modeled credit and automotive data

* Developed, marketed, managed and grew publisher`s representation department

* Trained representatives to use consultancy based sales techniques in representing our marketing solutions

* Developed annual budgets and expense reports for publications and department

Director Publisher's Representation Department July 1999 - June 2001

* Responsible for development of sales team, and division. Responsible for growth of division

Account Executive May 1997 - July 1999

* Responsible for selling ad space into publications, list rental to publishers, and membership lists

EDUCATION

Gwynedd-Mercy College -Master of Science, Special Education

PROFESSIONAL MEMBERSHIPS

* New Jersey SLA - President

* Division of Pharmaceutical and Health Technicians SLA - Fundraising Chair

* Pharma IQ

HONORABLE MENTIONS

* Recipient of the 2011 Horizon Award from the Special Libraries Association

* Regularly published in CapLits, the magazine of DPHT SLA

* Organizer and Speaker at SLA New Orleans in 2010 - Finding Information on Medical Devices

* Organizer and Speaker at SLA DPHT Orlando, Spring 2011 - Is it a Drug

Device

Both

The differences are fading

REFERENCES

Joanna Siddiqui, Marketing Manager, UBM Canon, 201-***-**** (Personal Cell Phone)

Stefanie Fedder, Data Products Manager, UBM Canon, 570-***-**** (Personal Cell Phone) ********@*******.***

Glenn Glasberg, Director of Marketing & Circulation, UBM Canon, 732-***-**** (Personal Cell Phone) *********@*****.***

Cheryl Jones, Personal Friend, 609-***-**** (Personal Cell Phone)

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