Design Development

Alex Saretzky

*** ***** ******, ** ********, NY *1231

609-***-**** ****@********.*** http://alex.saretzky.com

Interactive Design Director

Interactive Media User Experience Design Creative Direction

Multifaceted, resourceful design professional with career supporting interactive

consumer facing web development and digital marketing projects. Objectively

combine artistic and scientific nature of human computer interactions while managing

teams of professionals with diverse skill sets. Highly skilled at managing projects

through entire life cycle from design through development, deployment, and

maintenance including client specification and defining initial architecture.

Information Architecture Interface Design Mobile App Design

Project & Product Management Client Interaction User Interface Design

Human Computer Interaction Presentation Development & Design

Technical Specifications Development Social Media Strategy

Paid Search (SEM) Campaign Management Website Analytics and Analysis

Display Advertising Analytics & Optimization

Professional Experience

Maverick Digital, New, York, NY (2008-Current)

Digital Marketing, Strategy, Web Design &Development Agency

Senior Digital Art Director

Work with clients to educate them about latest digital trends. Define specifications for

web development and content architecture. Lead team to create designs fitting client s

existing branding while maximizing usability. Draft technical specifications and assist

development team in selecting technologies for development. Collaborate with clients

and PR agencies to deploy and launch new web properties. Interface with social media

consultants to develop analytically driven social media plans. Accounts include

Citigroup, Bacardi, Grey Goose, Bombay Sapphire, NCLR, EARN, Wildcat, National

Development Council. Partner agencies include @radical, Universal McCann, KSL,

AgencyNet, Moosylvania, RLM, DSG.

Major Contributions:

Lead conceptualization, architecture, specification, design, development, and

deployment for large CMS driven websites, mobile sites and apps.

Manage design and development teams to execute project according

to approved specifications.

Manage multiple and simultaneous client interactions.

Responsible for creating project estimates and timelines for new projects.

Manage creation of digital and social marketing strategies.

Alex Saretzky Page 2 ****@********.***

Maverick Digital (continued)

Key Accomplishments:

Create, manage, analyze and optimize year-round Search Engine Marketing

campaigns for multiple CPG clients totaling over $750,000.

Relaunched websites for Non Government Organizations generated $1.7M in

unsolicited contributions within 12 months.

Theory x Practice, New, York, NY (2005-2008)

Web Development Studio

Design Director

Lead group of collaborating designers and developers to deliver web and print

services for retail, small business, design, art, photography, and real estate clients.

Key Accomplishments:

Developed bespoke content management system derived from a web server's file

structure to automatically populate a website with content.

Education & Honors

BFA, Expanded Media, Alfred University, Alfred, NY

Eagle Scout, Troop 27, Lawrence Township, NJ

Technical Capabilities

Software

Adobe Creative Suite: Photoshop, Illustrator, InDesign, DreamWeaver, Flash,

AfterEffects, Premiere; iWork: Keynote, Pages, Numbers

Microsoft Office: Word, Excel, PowerPoint; OmniGraffle Professional,

Apple Final Cut Studio: FinalCut Pro, Motion, DVD Studio Pro;

Mac OS X, iOS, Xcode, Interface Builder, iAd Producer

Development Languages

Familiar with html, css, JavaScript, AJAX, php, MySQL, ASP, .NET,

ActionScript, C++, Objective C, Coca, Open GL

Hand coded html & css

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