Alexander Lans
Email: *********@********.***
Address: **** ****** ******
City: Glenview
State: IL
Zip: 60026
Country: USA
Phone: 847-***-****
Skill Level: Experienced
Salary Range: $50,000
Willing to Relocate
Primary Skills/Experience:
SEO Content Development Project and Resource management Analytics Resource Management
Educational Background:
Masters Degree, Comparative Social Policy
Oxford University, 10/2010 - 06/2012
Oxford, UK, United Kingdom
Not Selected,, Not Selected
Job History / Details:
Alexander Lans
2822 Pawnee Circle
Glenview, IL, 60026
(847) 847-***-****
*********@********.***
Business Development Manager/SEO Expert
A Recognized Specialist in Site Merchandising, Experienced in Project Management
Over five years of experience managing website development and e-commerce initiatives combining search engine optimization (SEO), resource management, and marketing knowledge with operational experience, tech-savvy, and cross-functional communication abilities.
Extensive experience driving sales, managing profit margins, managing internal teams and independent contractors, controlling costs, and maximizing profitability. Specialized in driving website visibility, traffic, and sales through strategic conception, content development, and routine analytics.
CORE COMPETENCIES
Search Engine Optimization Content Development Google Analytics
Project and Program Management Team Management Solutions-Driven Sales & Marketing
Customer Relations Resource Management Leadership & Creativity
Research and Development Strategic Communication Streamline Operations
Subcontractor Management Account Leadership Resource Management
Web 2.0 and Computer Savvy Languages: English, Basic Spanish Fast Learner
PROFESSIONAL EXPERIENCE
FOAL, LLC, 2007 - Present
Business Development Manager
t Manage SEO, SEM, content development, product layout, description writing, and analytics initiatives for www.OneStopEquineShop.com and www.HorseTackNow.com, two successful and widely known equestrian websites.
t Successfully increased site revenue by 80% year over year.
t Successfully increased visitors to over 11,000 - 14,000 per month.
t Managed team of independent consultants, contractors, and employees.
t Responsible for resource management, exhibiting timely problem solving skills, and excellent customer and client communication to ensure seamless and productive business operations.
Banner Therapy, Inc., 2011 (less than one year)
Independent Consultant
t Developed overall SEO strategy for www.bannertherapy.com
t Successfully transitioned company to new platform while analyzing and reporting on expansion opportunities for e-commerce presence.
t Utilize SEO initiatives to improve visibility of client`s websites on the Internet.
t Provide updated progress reports to communicate success due to aforementioned initiatives.
One Stop Omega One Products, June 2010 - Present
Independent Consultant
t Research and development initiatives to conceptualize and bring forth to market a new product line of vitamins and minerals for animals.
City of Wooster, OH, 2009 - 2010
Independent Consultant
t Assisted City Administrators with benchmarking project to compare various aspects of Wooster to surrounding cities.
Alexander Lans Resume, Page 2
PROFESSIONAL EXPERIENCE CONTINUED
Oxfam Women`s Livelihoods, Summer 2011
Research Internship
t Managed online community for Women`s Livelihoods Teams.
t Assisted with compilation of communication materials and editing research documents.
American Association of University Women (AAUW), 2008
Public Policy Fellow
t Promoted grassroots lobbying to raise awareness of AAUW in surrounding cities and across local organizations.
t Provided volunteer assistance to manage lobbying activities and initiatives.
t Assisted with drafting correspondence to improve writing skills.
t Participated in problem-solving sessions with management and members.
EDUCATION
University of Oxford - Master of Philosophy in Comparative Social Policy, 2012
t Research Area: Examined the relationship between single mothers and welfare policy in the United Kingdom and United States to uncover patterns of policy as it relates to welfare-to-work programs.
t Publication: -EMILY`s LIST-, SAGE Multimedia Encyclopedia of Women in Today's World, 2011.
t Publication: -NWPC-, SAGE Multimedia Encyclopedia of Women in Today's World, 2011.
t Student Union Representative, 2011 - 2012
t Social Secretary, 2010 - 2011
College of Wooster - Bachelor of Arts in History, Bachelor of Arts in Political Science, 2010
t Minor: Women`s Studies
t Thesis: The Effectiveness of Women`s Interest Groups on Pay Equity Legislation.
t Overall GPA: 3.709, Cum Laude.
t Majors: History: 3.94 (Honors) Political Science: 3.53 (Honors)
ADDITIONAL SKILLS
t Fluency in Internet Research Databases
t Computer Proficiencies: Microsoft Office Suite, Macintosh OS, Windows OS, Filemaker Pro, Adobe Photoshop, SPSS, Web 2.0, Google Analytics, PPC and content writing.
t Semi-fluent in Spanish
References Available Upon Request