Sales Marketing

Chief Financial Officer

Specialty/Skills: Microsoft Office power user

Geographic Location Preference: Any Location

Salary Range Desired: 200000

Work Status: Authorized

Willing to relocate: Yes

Term of Employment: Any

Work Experience: SeniorLevel

Education: CollegeDiploma

Michael Bookbinder

Address: 4636 De Grey Lane

City: Plano

State: TX

ZIP Code: 75093

Country: United States

Phone (home): 972-***-****

Phone (work): 214-***-****

Fax: 972-***-****

: *******.**********@*****.***

:

Michael S. Bookbinder

4636 De Gray Lane

214-***-**** (cell)

Plano, Texas 75093

*******.**********@*****.***

http://www.linkedin.com/in/michaelbookbinder

CHIEF OPERATING OFFICER

Retail Business Solutions

Accomplished Executive Leader with proven success maintaining superior

competitive advantage, ensuring business flexibility, and delivering

sustained financial growth in volatile retail markets. Expertise lies

in streamlining processes for efficiency and cost reductions, business

development, marketing and merchandising, maximizing productivity, and

building shareholder value. Demonstrated ability to turn around

underperforming companies and produce multi-million dollar profit

increases. Fluent in Brazilian Portuguese and Latin American Spanish.

Excellent analytical, problem solving, and communication skills.

CORE COMPETENCIES

Process Optimization

Organizational Re-engineering

Branding

Analysis

Risk Management

EBITDA & Market Share Growth

Sales Administration

Strategic Planning

Demographics & Psychographics

Continuous Improvement

Marketing & Merchandising

Customer Relationship Management

Industry Trends & Analysis

SELECTED PROFESSIONAL ACCOMPLISHMENTS

Led acquisition of largest competitor at zero cost. Assessed

opportunity when competitor filed Chapter 11. Negotiated incentives

from key suppliers to recover the $12M acquisition costs, plus an

additional $2M. IMPACT: Positioned company to make a profit on the

purchase. Increased company s top-line from $452M to $691M, making it

the highest volume chain with most locations in the country.

Spearheaded major growth during recession. Directed a comprehensive

analysis of all competitors in new markets. Developed an intensive

marketing and media campaign targeting dominant competitor.

Guaranteed beating competitor s prices by a minimum of 20%. IMPACT:

Achieved 20% market share and catapulted sales in the new markets to

$47M in one year.

Turned around underperforming company. Researched negative sales

trend and lack of inventory controls. Organized two SWAT teams to

implement cycle inventory control processes and create an immersion

sales training program. IMPACT: Reversed 12% negative sales trend to

a positive comp store trend of 7%. Improved top-line sales by 19%, an

improvement of $33M. Eliminated $6M shrinkage.

Created structured sales forecasting and eliminated waste marketing.

Built company s sales budget store by store. Analyzed advertising

mediums per district and created advertising budgets by division.

IMPACT: Decreased ad spending by $349K with a top line sales increase

of $39M. Cut annual ad spending by 180 basis points from prior

historical levels and increased at a mean of 17.9% per annum.

Rebuilt relationships with key suppliers. Forged new relationships

with vendors, implemented new product offerings with better profit

margins, and increased incentives and payment terms. IMPACT: Raised

company s gross profit by 4.8%, adding $5M profit to bottom line, and

taking the company s EBITDA from 7-digit negative to break even.

Created 5-year expansion plan for regional retail chain. Presented to

venture capital market, vendor community, and primary lender for

multi-state growth plan. IMPACT: Raised a total of $9.35M, allowing

company to double its size through new market launches.

EDUCATION

B.A., Organizational Management (Summa cum laude) Ashford

University, Clinton, IA

Golden Key Honour Society and Alpha Sigma Lambda Honor Society

PROFESSIONAL EXPERIENCE

MATTRESS FIRM (formerly Mattress Giant), Addison, TX

2011 2012

Executive Vice President, Marketing & Merchandising

Led merchandise selection, price and terms negotiations,

determined placements per store, analyzed slot productivity. Planned

all marketing events.

Optimized slot productivity for 200 store chain. Negotiated

all vendor agreements, increased subsidies and terms, decreased

pricing, increased mark-up and gross profit dollars per transaction.

Targeted company s limited marketing budget into its most

efficient and effective markets to provide maximum ROI for

shareholders.

Analyzed store traffic versus prior periods and analyzed sales

by slot, by store, and by vendor.

Implemented a variety of options to improve store traffic,

store close percent, average mark-up, and average ticket.

KING KOIL LICENSING COMPANY, Willowbrook, IL

2010 2011

Senior Vice President, Retail Development

Maintained development of current large retail customer base

and opened new retail customers.

Launched new business with large, multi-state retailers.

Doubled sales volume of King Koil products sold through largest

customer in one year while raising wholesale pricing and increasing

slot count.

Consulted with Brazilian licensee on merchandising, marketing,

and developed retail concept.

Prospected with regional and national companies and

strategized with executive sales team regarding products, pricing,

terms, and representation for prospective accounts.

SLEEPY S LLC, Hicksville, NY

1999 2010

Executive Vice President, Sales, Marketing & Merchandising; Board

Member

Directed Regional Sales Teams and optimized slot productivity

for 700 store chain.

Negotiated all vendor agreements, increased subsidies and

terms, decreased pricing, increased mark-up and gross profit dollars

per transaction.

Targeted company s massive marketing budget into 8-state

market to provide maximum ROI for shareholders while capturing

dominant market share in all markets.

Led top-line sales, increased mark-ups, average transaction,

P&L responsibility for sales, mark-up, commission and incentive

programs, and maximized SKU productivity in stores and warehouses.

Created store-by-store sales and profit budgets and analyzed

productivity in each market.

Assumed total responsibility for all vendor-customer

relationships including contract negotiations, merchandise design and

selection, co-op ad campaigns, pricing, and terms.

Served as a member of the company s executive board and became

an integral part of all company policy-making, decisions regarding

expansion, annual budget, and compensation committee.

CITY MATTRESS, INC., Buffalo, NY

1982 1999

President & Chief Operating Officer

Led all marketing, vendor relationships, expansion planning

and execution, company operations banking relationships, and P&L.

Maintained total P&L responsibility and directed all

merchandise design, selection, vendor contracts, pricing, terms.

Planned all marketing campaigns, analysis, and placement of

all advertising.

Analyzed sales, volume, average ticket, accessory sales,

reviewed competitive advertising campaigns daily and adjusted ads,

pricing, or offers to beat competitive offerings.

Met with operations director to plan and modify any operations

issues, approved all vendor remittances, and reviewed company cash

flow daily with Controller.

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